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3 minutes read
Marketing Materials, Vinyl Banners

Vinyl Banners: 3 Tips to Make Interesting Pieces and Attract Customers’ Attention

by Rayacom Print & PackagingNo Comments

Do you have a company that is always present in events? They can be festivals, produce markets or even special events organized by the company itself. If so, you probably already needed to have a vinyl banner installed in place, right? After all, these materials are efficient in informing and attracting customers – and, of course, they can be a great sales generator.

 

Generally, banners are used to promote products and services. They can be placed on the storefront or on the stand (in the case of events), it all depends on the format and the intention. In this article, we will give you tips for creating an irresistible banner for your business. And today, we’re going to talk specifically about vinyl ones.

 

Vinyl Banners: Step by Step

Below, we have prepared a guide that will help you plan and have your vinyl banners made. But we remind you right now that if you have any questions or need help regarding the graphic part, you can contact us directly at Rayacom – we have a design team in-house and we can help you with your demands, ok?

 

Moving on to the main subject, follow the steps below:

 

  1. Less is More!

A prominent vinyl banner doesn’t have to be packed with information. The ideal is that you choose to be simple – use flashy colors, few elements and text that draws attention.

 

Even being in large format, the banner must have succinct information. By reducing the number of information, you can increase the size of fonts and images, attracting more eyes to what really matters.

 

In addition, consumers quickly pass by your store or your stand. Therefore, they look at the banner for just a few seconds – you need to minimize the amount of text to make them understand the offer, so they can enter your store to check it out.

 

  1. Objectivity

The banner may include a sales call. In this case, it is necessary to be very clear so that the customer can understand the offer. Be direct in the text, write in a way that attracts the attention of consumers.

 

If you have a furniture store, for example, you can make a banner to highlight product discounts at the end of the year. An example would be: 10% discount on cash purchases! Enjoy it now!

 

In the example above, in addition to the sale being very clear, the use of an imperative expression can make people enter your store and check out your products.

 

  1. Be Careful With Images

As the banner is a large format material, having an image with high resolution is very important, to ensure that the printing process does not make it look bad, with a pixelated image, for example.

 

If you have your own images, great! If not, a good tip is to use free image sites like Pixabay or Unsplash. In these websites, you can download images in high resolution and royalty free.

Vinyl Banners in Vancouver and Burnaby

Need vinyl banners in the Vancouver area? Then check out the Rayacom website. By clicking here, you can order your banners quickly and easily – just choose the size and quantity and send your design. Banners are ready within 3 business days.

 

If you don’t have a ready-made design, you can either download customizable templates from the website or order your own design from our team. We have in-house design professionals to help you with your demands. To contact us, click here.

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3 minutes read
A-Frame Signs, Marketing Materials

A-Frame Signs: 4 Tips on How to Use Them to Boost your Business

by Rayacom Print & PackagingNo Comments

Have you ever considered using an A-frame sign to draw attention to your business? If not, that’s exactly what we’re going to talk about today – after all, this type of sign is very interesting to draw the attention of those who pass near your establishment. Basically, A-frame signs are mobile A-shaped signs that can be placed either on the sidewalk or entrance of a store or inside – it’s a simple, practical and inexpensive way to attract more potential customers.

 

When placed outside establishments, they are generally used to indicate directions, publicize events or even special conditions (but the possibilities are diverse, we’ll get there!). On the inside of places, they are generally used to indicate directions or pass messages.

 

According to data from a survey carried out by the University of San Diego, in the United States, regarding advertising with signs, the A-frame type ones are able to increase the traffic of people in about 8.3% and the revenue in 4.75% in the year.

How to Use A-frame Signs

If you have a business – especially if it’s on the street – this is a simple and very effective way to advertise. Keep reading this article for more information and tips on how to use it.

 

  1. Sales or Special Conditions

This type of sign allows you to advertise sales and special conditions much more easily. Let’s use a restaurant as an example – you can use an A-frame to advertise a special menu of the day or the launch of a new dish.

 

  1. Guide the Customers

Not all stores are located in a busy area or even facing the street. There are establishments that are in alleys or even on the second floor, on top of another store, for example. If your establishment fits this description, that is, it is not so obvious to passers-by, you can benefit greatly from A-frame signs. That’s because you can use them to guide the consumer to your store.

 

  1. Encourage Impulse Purchases

That the main purpose of A-frame signs is to attract more customers we know. But beyond that, you can formulate your signs in a way that really encourages impulse buying – use them to advertise temporary promotions. That way you can even measure the effectiveness of this type of advertising.

 

Going back to the restaurant example, you can advertise a breakfast menu that is not on your usual menu. That way, whenever customers ask for that specific combo, you already know it was because they saw it in the ad on the street.

 

  1. Events

If you do special events at your store, this is also an easy way to publicize them – it could be a festival or a special musical attraction, for example.

How to Make a Good A-frame Sign?

If the intention, as we have pointed out a few times throughout this article, is to attract the attention of pedestrians, always pay attention to details such as:

 

  • Short, clear and simple text (check your spelling!);
  • If you are going to promote a sale, highlight the values ​​or special conditions;
  • Choose a flashy design, but avoid excessive combination of colors and different fonts;
  • Use humor in your messages! This always catches the attention of potential customers.

A-frame Sign in Vancouver and Burnaby

If you read this post and felt like creating a marketing strategy for your business using A-frame signs, please contact us at Rayacom.

 

Through our website, you can choose the type of your A-frame (one or two inserts), the size and quantity. You can either upload your ready-made design or download one of our ready-to-customize templates. If you want something custom made, you can submit your request and we’ll help you with that job – we have an in-house design team.

 

See more information and contact us by clicking here.

 

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3 minutes read
Canada Post Mailers, Flyers, Marketing Materials

Direct Mail: How Can I Track Results and Know if My Strategy Worked?

by Rayacom Print & PackagingNo Comments

When we talk about advertising strategies for a brand, it is very common that the focus is always more intense on the planning and execution of that specific action than on the measurement of results. And when it comes to direct mail, it’s no different: we always think about what to communicate, about design, to whom we would like to send that material…

 

It turns out that it is necessary to track and measure results to understand if the strategy is working. That is, to understand whether the investment is being successful or not. If you still have doubts about how to do this, we have prepared a guide with some methods that can help you understand if your direct mail is being effective.

How to Track Direct Mail Results?

Let’s start this article with good news: measuring and tracking the results of a direct mail strategy today can be simple! Also, there are a number of different ways to do this, you can either use more than one per campaign or switch between them to understand how your audience best interacts with the material. Check out some suggestions below.

 

  1. Trackable URL

One of the simplest ways to measure results is through a trackable URL. That is, in your direct mail you will direct your audience to a landing page or a specific section of your website. That way, you can check the clicks via Google Analytics.

 

You can even make different URLs and send different printed materials to two regions of the country or city, for example – so you can even test which area was most impacted by the strategy.

 

  1. Discount Coupon

This type of strategy is often very successful – recipients are happy they got a discount and you can track how many times a coupon has been used. It is very useful for online stores, but it can also be done in person (the person takes the material received to your store) or even over the phone.

 

In that case, remember to offer a discount that is attractive to the customer and still viable for you.

 

  1. QR Codes

Want an even easier way to drive the direct mail audience to your website? Include a QR Code that takes them to a specific page. It works the same way as the URL, but people can just point their phone camera at the code and check out your page.

 

  1. Service via WhatsApp

If you use corporate WhatsApp at your company, you can also include a phone number in the material. If you use customer service bots, you can include a question about the mailing so you know who got there through the mailed material.

And How to Collect and Analyze the Direct Mailing Data?

Through the above methods, you are able to collect a series of data. These are: response data (i.e. how many people accessed the link or QR code), qualified response data (people who not only accessed your website, but showed real interest in the purchase – added products to the cart, for example) and sales data.

 

In this way, you can calculate three types of cost:

 

  1. Cost per response (total campaign spend / total responses).
  2. Cost per qualified response (total campaign spend / total qualified responses)
  3. Cost per sale (total campaign spend / total sales).

 

With this data in hand, you can compare your company’s revenue and profit before and after the campaign and understand if it made sense for you.

Canada Post Direct Mailers

And if you would like to run a direct mail campaign for your business in Canada, we can help you with that mission. Here you will find all the necessary information, but you can also contact us directly to ask questions and we will help you find a suitable solution for your company.

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3 minutes read
Canada Post Mailers, Marketing Materials

Canada Post Direct Mailers: Step by Step to Promote Your Business

by Rayacom Print & PackagingNo Comments

You already know that direct mail can be a great ally in your company’s marketing and advertising strategy, right? After all, we’ve already given you some tips on how to include this type of material in your planning – if you haven’t read it, you can check it out here and here. And we attest that it is worth it, since this is one of the strategies with the highest return on investment.

 

Anyway, if you’re already convinced to include direct mail in your planning but still don’t know how to start doing it, this post can help you.

Canada Post Direct Mailers

For starters, if you’ve never invested in direct mail, we’ll guide you through the steps necessary for a successful mailing. Follow the step by step below.

 

  1. Information

To get started, you need to know what you want to communicate in your direct mail campaign. Is it a promotion? An opening? A special condition for those who take the material received to your store? This is what needs to be defined first, as it will set the tone for the entire campaign.

 

Prefer short, clear and objective sentences. Don’t write too much, but also be sure to include all the important details – if you’re communicating a promotion, make it clear how long it lasts, for example.

 

  1. Design

Once you have defined what you want to communicate to your potential customers, it is time to define how to do it, that is, what design will be used. If your company already has a designer, this part is simpler. If not, you can use specific tools for that, like Canva, for example.

 

If you’re in the Burnaby and Vancouver area, you can count on RayaCom’s help too. We have some premade layouts that you can use. In addition, we also have a design team that can help you if you want something more personalized or have specific demands.

 

  1. Size and Number of Copies

It’s time to choose the details – size of material that will be printed and how many copies will be sent. To give you an idea, to print and send 500 units of a 4×6 size printed material costs about $266. If you want to print and send 5000 copies, the value goes to $1585. You can get this quote directly on the RayaCom website.

 

  1. What About Shipping?

You might be wondering how to ship – especially if you don’t have a mailing list, right? Because many companies already do this work together with printing, as is the case with RayaCom. You just need to select whether you prefer your material to be delivered to homes, businesses or even rural areas.

 

If your goal is to target a specific neighborhood in the city, you can also indicate this by filling in the postal code on your order form. Finally, fill in the campaign start date. And that’s it, then just wait about five business days – time needed for printing and internal processes – and your direct mail campaign will be underway.

 

Canada Post Direct Mailers

As you can see, the whole process is simple and fast. If you are interested in campaigns and direct mail, please click here for more information. And if you need further guidance, contact us and we can help.

 

 

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4 minutes read
Flyers, Marketing Materials

Flyers, Folders or Pamphlets: What’s the Difference? How to Choose the Best Format for My Business?

by Rayacom Print & PackagingNo Comments

Flyers, folders and pamphlets are graphic materials made to publicize a brand, event or services. They can also be for informational purposes or for offline marketing strategies. But do you know the difference between them? And how to choose the best format for your advertising strategy?

Flyers, Folders or Pamphlets?

 

In this article we will explain what each one is and show you how they can be used. But first, it is important to point out: a consistent marketing strategy can have more than one format of material to reach different audiences – in addition, of course, to interaction with online strategies. That is, it is interesting to know the formats precisely to understand which ones best fit which objective. Keep reading to understand better.

Pamphlet

The pamphlet appeared for the first time in the middle ages, in the 13th century to be more precise – was a kind of anonymous love poem made to circulate among people. Later, the pamphlet was intended to disseminate texts and poems that were smaller than books. Today, the pamphlet as we know serves to disseminate and spread quick information, such as store openings, promotions and information in general.

 

It is usually printed in A5 and A6 sizes, and on lighter (thinner) paper. Intended to be a fast-moving and low-cost material, the pamphlet is perfect for printing in large quantities. Because of this, it generally has a simpler print, in one color, for example. It is an interesting material to promote quick sales, for example, and increase the number of people in your establishment quickly.

Flyers

Flyers are very similar to pamphlets and can be seen as an evolution of them. According to the meaning of the name flyers (objects that fly) this type of material is intended to be delivered quickly and in mass. What differentiates flyers from pamphlets are the more elaborate arts, printing in more colors and heavier papers.

 

Not only is the design of the flyers more sophisticated, but also the colors are more striking, all designed to make an impact on who will receive the material. It’s a good format for publicizing openings (after all, the first impression matters!), specific events (a party or an exhibition, for example), although it can also be used to promote discounts.

Folder

The folder is the trio’s most sophisticated graphic material. In order to bring a richer experience in information and details, the folder has a much more refined and informative design. Although the folder is more expensive, it will generally also be printed in less quantity. In this case, there are a number of formats that can be adopted – simple, accordion, folded in two or three and others.

 

How to use them?

Let’s talk about a basic practical example of how it is possible to use the three types of material in a marketing strategy. Let’s say you’ve opened a pizzeria and your first goal in terms of publicity will be to publicize your establishment in the neighborhood. One idea would be to print flyers with beautiful and eye-catching photos of the pizzas (it is interesting to use images of your own products! This attracts more attention than generic photos) to communicate the opening and even some special conditions for the opening date (like a discount) .

 

Pamphlets can be used to communicate a promotion that can last a little longer, like a month, for example. Let’s say it’s a 10% discount for those who deliver the pamphlet at the store at the time of ordering. That way, you can negotiate better prices for printing more units. And then space out the distribution well to try to increase sales volume throughout the month.

 

Finally, you can have folders with the menu printed in the store – that way, those who go there can take one home to check the flavors before ordering by phone or app. In this case, don’t forget to include a QR code that takes the consumer to the online ordering platform you use. That way, you can connect the strategies – online and off-line.

Flyers and Graphic Materials in Vancouver

If you are interested in the marketing strategy involving graphic materials, please contact us at RayaCom. We work with a number of options and can help you choose the best ones for you. In addition, we also have an in-house design team that can help you with graphic questions if necessary.

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3 minutes read
Flyers, Marketing Materials

Flyers Printing: What Is the Ideal Quantity for My Campaign?

by Rayacom Print & PackagingNo Comments

Flyers is one of the most used tools to stimulate sales of a particular product or service. The amount of flyers for printing must be based on distribution and it is necessary to use some strategies to have optimized and efficient results.

Throughout this article, we will give you some tips so that you can design your calendar and arrive at the amount that makes sense for your campaign.

When to Use Flyers Printing in Your Business?

Flyers are simple graphic materials and have a high return power. But for that to happen, it is interesting to set up a dissemination strategy and understand if they fit into it. Flyers are great ways to announce new services, store openings, supermarkets, pizzerias and any other type of commercial establishment. In general, people automatically associate flyers with something new. Therefore, this is an important tool for people to know certain products and get excited about discovering new places that have opened in the neighborhood.

Where to Deliver These Flyers?

To reach your audience, the ideal thing is that you distribute these flyers in places with high traffic of people. Choose specialized companies to distribute the flyers in places that people who might be interested in your product can be. In addition, you can leave these flyers in establishments that your audience will have access to and that are related to the product or service being advertised.

 

To have great results in your flyers, identifying the target audience is one of the most important activities. Identify who are the people who are interested in the promotion or service included in the flyers, in order to have greater chances of selling.

After All, What Is the Ideal Number of Flyers for Printing?

This amount will depend on the audience you want to reach, the defined strategy and, above all, the duration of the promotion included in it. Let’s think of a practical example: you opened a unit of your chain of pizzerias in a new neighborhood and you would like to publicize the opening of this new store to the neighborhood. You can offer a promotional price for a certain period to those who present the flyers when paying for pizza, for example.

 

In this case, create a schedule with dates, with the end date of the promotion being the end of the calendar for that specific campaign. Then decide how many days the flyers distribution will take place and where it will take place. In high-traffic places? In building entrances? If you are going to leave it at commercial establishments, find out how many people go to these places, to get a sense of the ideal amount. Also think about the flow of people that you have the capacity to serve on a daily basis, you must take into account the possibility of high demand for your product.

 

From there, you can get an idea – anyway, in the case of promotions or limited benefits, it’s best not to exaggerate the number of copies (since they will only be used for a specific period). For more general flyers, you can even have them printed in larger quantities to get a lower price for the whole and then structure the delivery dates over the months.

Flyers Printing in Vancouver Canada

If you already have your advertising campaign with flyers structured, talk to us at Rayacom. You’ll be glad to know Rayacom offers flyer printing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.

We work with full-colour double or single sided print materials with premium offset quality. In addition, we have a special option for those who can wait between five and ten business days for printing – it’s our wait and save flyers. In this case, you give us a little more time to print the material and we will offer you a special price. To see more details, click here.

 

Contact Us if You Have Any Questions or if You’re Having Trouble With the Website or Need to Contact Our Customer Service.

 

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4 minutes read
Canada Post Mailers, Marketing Materials

Canada Post Direct Mailers: Quick Guide to a Successful Strategy

by Rayacom Print & PackagingNo Comments

There are numerous benefits to including direct mail in your marketing strategies. As it provides for communication by mail, it allows you to create a closer relationship with your customers, making your brand remembered and more admired. And for those of you who are thinking of running a campaign like this and don’t know how to start, we’ve prepared a basic guide to an effective action strategy. Check it out below.

Canada Post Direct Mail Marketing Guide

For your Canada Post direct mail campaign to be really effective, the direct mail needs to be well designed to become a channel that will nurture a good relationship with your prospect. In this way, it is worth mentioning that it is important to avoid using standardized parts. And so that your campaign has the face of your brand, follow the tips below.

 

  1. Data is Gold

Let’s assume that your objective with the direct mail campaign is to publicize your organic fruit and vegetable delivery service and, thus, expand your area of ​​operation and your customer base. One way to do so is by using your database – that is, the addresses your customers gave you when they made a purchase. Among them, there is probably a parcel that bought some things a few times from you and never returned – this contact via direct mail can be the little push they needed to come back.

 

Another option, if your goal is to reach potential customers who may not know your brand, is to hire this service directly from Rayacom. In this case, you already choose who you want to send to directly on our website – you can choose by city or even zip code, very practical. To learn more, click here.

 

  1. Think About the Message

Don’t try to make something too long and complicate your customer’s understanding. Ideally, the messages sent in your direct mail are short, simple and to the point. Tell your customers why they should choose your company, what benefits you can offer and how your products stand out from other competitors.

 

  1. Design Matters!

Once the text is ready, it’s time to put it down on paper – literally. Your direct mail graphics should have a clean look, resonate with your brand, and be easy to read. That is, avoid using too many fonts and too many colors at once. Also, if you can use images that are actually your product, not standard images, great! But if that’s not possible, you can use stock images without any problems.

 

This is the topic here that a lot of people, especially those who are unfamiliar with graphic design or diagramming software, can have problems. If you have questions about this part, you can talk to us. We have a design team in-house that can help you create your material.

 

  1. Create Promotions or Benefits

Everyone loves discounts, right? Right! So a good idea is to use your direct mail to promote a promotion coupon or some specific benefit – this is a great way to make sure your material doesn’t go unnoticed. You can also think of a multi-channel strategy that combines mailings with your social media accounts.

 

If you have a store, for example, you can give a specific discount or gift to anyone who goes to the place and show that you follow the company’s profile on Instagram. These are just a few simple ideas, but the possibilities are many – it all depends on your niche and goals.

Canada Post Direct Mailers Printing Company

If you read this post and decided that Canada Post direct mail is a good option to promote your product or service in Canada, we’re the printing company for you! At Rayacom’s printing, you can either send your own material for printing and shipping or choose some of our ready-made templates and customize it your way. We also have designers who can help you with the graphics if necessary.

 

You’ll be glad to know Rayacom offers direct mailing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.

You can choose the size, the number of copies and where you want to send your material simply and quickly, all online. See more Canada Post direct mailers information by clicking here.

 

Contact Us if You Have Any Questions or if You’re Having Trouble With the Website or Need to Contact Our Customer Service.

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3 minutes read
Business Cards, Flyers, Labels, Marketing Materials

Custom Design and Printing: Types of Printed Marketing Materials That Can Help Your Business

by Rayacom Print & PackagingNo Comments

Every company that interacts with any clients or customers needs to be printing marketing materials. When you have contact with customers; you may have already realized the need to have some printing marketing materials. Yes, even in the digital age, where your website and social networks are gaining more and more relevance each day, printed marketing materials still have their captive place. If you have an online store, you may feel the need to send a card with your brand identity to customers. If you sell an artisanal product such as bread or cookies, you can enhance the packaging with a sticker with your logo.

 

With many stickers and label printing opportunities, the production of these materials certainly has a huge weight in your marketing. No matter the size of your company it’s all a matter of figuring out which types of printed marketing makes sense to you. If you have any doubts about which ones they might be, below are some examples of what is possible to do:

 

The Practicality of Flyers

Flyers are great tools for providing detailed information to the public. If it is of good quality both in design and content, some consumers may keep it for reference. Which is halfway to a sale (or a return to your establishment).

 

Below are some examples of how to use pamphlets or flyers in favor of your business:

  • Acknowledgement flyer: use for shipping along with your product, thanking the customer for their purchase and preference.
  • Instruction leaflet: where you put information on the operation or method of use of the product sent.
  • Commercial flyer: used to promote new products, company opening and promotions.

 

In summary, a flyer is a printed material of great visual impact. In other words, they are flashy, attractive, and must have interesting content. They are certainly ideal pieces for promoting your brand.

 

Business Cards Printing

Business cards are great when it comes to attracting new customers. However, your company needs to do a good job first. The business card will act as a catalyst in the process.

The right time to deliver a card is just when the product and/or service has been praised by the customer. This way, the client will be able to indicate their work more easily. The best marketing that exists is still the famous “word of mouth”.

 

Letterheads and Notepads Printing

Letterhead is widely used by investment companies, law firms, medical clinics, among others. This type of personalization increases visibility, as the customer will always be carrying your company’s brand with him. Another important point is simplicity. This is a simple, inexpensive material and a great gift to give to your customers; after all, who doesn’t have a notepad on their desk?

Custom Design and Printing

Custom stickers are the greatest allies for packaging personalization. We recommend investing in a creative design – if you already have your logo and your brand’s colors defined, take the opportunity to include them. This helps to reinforce the strength of your brand.

 

After all, the custom stickers can have several uses, such as:

  • Packaging customization
  • Product labels
  • Adhesive label as a corporate gift
  • Thank you sticker for purchase

 

Custom stickers are a great investment in printed material and it helps a lot in promoting your brand and customizing your products.

 

Custom Design and Printing in Edmonton, Toronto, Vancouver

If you need printed materials for your business, please click here and contact us. We can help you with your business needs – plus we have services that can be done within 24 hours.

Contact us if you have any questions or if you’re having trouble with the website or need to contact our customer service?

Call Customer Support Team at 1-877-75PRINT (77468) from 9 am to 6 pm PST.

Choose from our 12 locations, including printing services in Vancouver, Edmonton, Toronto.