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2 minutes read
Corrugated Boxes, Custom Packaging

Custom Packaging: How to Send a Message to Customers Through Them

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.


Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.


  1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.


  1. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.


  1. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.


Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!


And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.





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3 minutes read
Desktop Calendars, Marketing Materials

Custom Calendar Printing: 4 Tips to Create Yours and Stay On Customers’ Minds All Year Round

In the last month, we highlighted here some good reasons to distribute personalized calendars of your brand to customers. And now that you know that this can be a great marketing tool to make your public remember your brand all year long, let’s move on. That is, if you liked the idea and decided to include calendars (whether desktop or wall versions) in your strategy, today’s post can help you – we’ll give you some practical tips on how to do this in a harmonic and efficient way. Keep reading to understand.

How to Create Custom Calendars

To help you with this task, we have created a small list that you can use as a checklist to plan your calendars. Check it out below.


  1. Think About the Theme

For the end result to be harmonious and cohesive – and still be effective as a marketing tool – you need the right theme. Think of options that have to do with your business, that are current and still not very trendy. That’s because this type of theme can get dated in a material that is made to be used for an entire year, right?


If you have a supermarket, health food store or even a restaurant, recipes for each month can be a good option. If you own a bookstore, think about book suggestions. If you have a mechanic shop, maybe images of classic cars accompanied by fun facts about them will be interesting.


  1. Images

If you already have (or can make) images of your products to illustrate the calendar, great! Let’s say you have a flower shop – you can use the images of plants and flowers that you have available at each time of year. The same goes for the restaurant example – if you have pictures of the dishes, perfect! If not, you can use image banks (both free and paid, which usually have more options). What matters is that they are beautiful images with good resolution, so that the print is clear.


  1. Texts

As much as the images here are the protagonists, it is important to think about the texts that will accompany them. Avoid large blocks of text that can be difficult to read and are easily skipped and focus on what matters, your topic. In other words, there can be recipes, curiosities, small excerpts from books… Also pay attention to the colors used, especially if the text is on top of the images (avoid combinations that don’t have much contrast, which can be difficult to read).


  1. Be Helpful

Yes, a calendar by itself is already a useful material, right? But you can add even more simple items that help make everyone’s life easier – a To Do List area, for example, list of national holidays and even coupons for seasonal promotions are good ideas of what to include.


Custom Calendar Printing in Edmonton, Calgary and Vancouver

In addition, it is also important to think about technical issues, such as size and printing – after all, this is essential for your calendar to enter your customers’ daily lives. So, look for a reliable company to help you in this regard.


And if you’ve read this article and already have an idea of ​​how you want your personalized calendars for the next year, contact us at RayaCom. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific budgets. That is, we are ready to help you to put your plans into action.


In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.



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3 minutes read
Custom Packaging

5 Tips for Creating Personalized Packaging That Will Grab Customers’ Attention

Think about the last times you went to the supermarket or even to a store (whether physical or virtual) to make a purchase. Did you buy something just because you were attracted to the packaging? If you did, you will probably understand right away the importance of our article today. And even if you didn’t buy it, it’s quite likely that some product has caught your attention because of a personalized, different, creative and beautiful tag or packaging.


This is the first purpose of packaging: to get the attention of a potential buyer. So, if you have a brand, you already know that when done correctly and creatively, the packaging becomes responsible for selling your product. Packaging also conveys a message and makes the consumer feel in a specific way. When it comes to online shopping, personalized packaging can surprise and retain a customer.


Tips for Creating a Custom Boxes and Custom Packaging

So if you have a brand and are thinking about investing in custom packaging, you’re in the right place – today we’ll give you five tips when it comes to crafting creative and interesting boxes and tags.


  1. Show Your Identity

Let’s use some examples to illustrate the tips. Let’s say you have a natural cosmetics brand and the visual identity colors are lilac and light blue – use the same tones when thinking about the design of the product boxes, as well as the same fonts. This helps reinforce branding in your customer’s mind.


  1. Use All Available Spaces

Still using the cosmetics brand example, let’s say you are designing the packaging for your new solid shampoos, which will be cardboard boxes. The instructions for use, ingredients and other information don’t all fit in the same space? No problem, you can also use the inside of the packaging – which may seem obvious, but not everyone remembers that. This saves you from having to consider printing small flyers to send along.


The same advice goes for personalized gift boxes – you can use the inside to print tips or instructions or even a pattern that matches your brand. The outside can have your brand’s colors, while the inside is a pattern of plants used in the formulation of cosmetics, which can generate a positive surprise when the box is opened.


  1. Less is More

Yes, custom packaging offers a multitude of possibilities for materials, colors, and patterns. If your brand identity matches this color profusion, great! But if the style is more minimalist, don’t be afraid of simplicity – in many cases, less is more.


  1. Fun Mood

Does your brand have a fun and humorous identity? Then bring these concepts to the visual identity of your products. Here, we will use as an example a company that grows and sells fruits, such as strawberries and raspberries, which are sold in clear plastic boxes. Why not play with the tag that wraps the box? Using the illustration of a character eating the berries, for example – which, in this case, are the real fruits, since the box is transparent.


  1. Play with Formats

If the best way is to put your product in a certain type of packaging, don’t limit yourself to the basic idea. Let’s say you are launching a new line of bar soaps and the best packaging for them would be a box. However, instead of using an ordinary box, how about using a package that opens like a book, for example? The action of “turning the page” makes the packaging much more special and interesting; moreover, it makes the packaging something worth keeping and using as a decorative element.


Where to Order Custom Boxes and Custom Packaging?

Did you like the idea of personalized packaging for your brand but still don’t know how to start? Then talk to us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

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3 minutes read
Desktop Calendars

Custom Calendar Printing as Marketing Tools: 5 Reasons to Include Them in Your Company’s Advertising Strategy

Have you considered distributing custom printed calendars to your customers? If not, the purpose of this article is to make you think about this possibility, since this type of material is usually very useful and appreciated by the public. In addition, it is a simple way to reinforce your brand presence and stay close to your customers or even potential customers.


Desktop Calendar vs Wall Calendar

When we talk about printed calendars, we specifically talk about two types – desktop and wall calendars. This choice depends more on your preference (and who receives, of course). In general, in wall calendars (which despite the name, can also be used on the table, as if it were a planner) there is more space for images and even for the monthly calendar itself, which can be more interesting for both you and for your customers.


In both cases, the most recommended for the success of the calendar as a marketing strategy is for it to be useful. In other words, it’s no use having a printed calendar with beautiful and huge photos if the part of the calendar itself was so small that it doesn’t allow notes in the date spaces. Everything needs to be balanced – good images, logo, brand name and, of course, the calendar.


But Is It Worth Distributing Calendars?

Yea! And a lot – after all, a lot of people buy calendars. If you distribute your version to your customers, you will be remembered by the kind gesture and your brand will continue to be present in that person’s daily life throughout the year. If you still have doubts, check out some more reasons below.


  1. Connection With Customers

A calendar should not be a product catalog. After all, it can be much more: it’s a possibility to show a little of your brand’s personality. If you have a bookstore, you can include reading tips each month; if you have a supermarket, you can include recipes; if you have a beauty salon or cosmetics store, it might include skincare and hair care tips and so on. That is, it is a way to connect with your customer.


  1. Brand Reinforcement

Your intention is that whoever receives your calendar will use it throughout the year, right? Therefore, you must include and reinforce your brand’s colors, fonts and even logo. But do it subtly, so your calendar can also blend into the decor.


  1. Ease of Distribution

Printed calendars have the same ease of distributing flyers, for example, but they are much more robust materials, which end up drawing more attention. You can either send the calendars by direct mail or hand them out, if your company has a physical headquarters that receives customers, such as commercial and health establishments, for example.


  1. Great Value for Money

We know that calendars can demand more investment than flyers printing, for example. But do a quick math: if you distribute 1,000 calendars among your most loyal customers, that means that if everyone uses the material, your brand will be observed and remembered (even if unconsciously) up to 365 times a year by 1,000 people.


  1. Opportunity to Retain Your Customers

Let’s say that your intention is to distribute calendars only to your most loyal customers – and that you don’t just want to reinforce your brand, but to bet on loyalty. You can go ahead and offer special conditions, gifts or even coupons according to the month. If you have a pastry shop, for example, you can offer discount coupons for purchases on special dates, such as Easter or Christmas; or a gift on your brand’s anniversary – the possibilities are endless and can be adapted according to the segment.


Custom Calendar Printing in Edmonton, Calgary and Vancouver

Did you read this article and get excited about including printed calendars in your branding strategy? Then contact us at RayaCom and we can help you. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific requests. In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.

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4 minutes read
Marketing Materials, Retractable Banners

Retractable Banner Stand: Tips for Creating an Effective and Attention-Grabbing Material

There are a number of forms of advertising that appear all the time, especially with social networks increasingly present in our daily lives. But there are some materials that continue to be used, no matter what – this is the case with retractable banners. And the reason is very simple: they are versatile, effective and cost-effective.


They can be used for a number of purposes – to publicize your brand or a new product at an event or trade show, to communicate a promotion, to draw attention to a new business opening… The possibilities are endless. With that in mind, in this post we have separated some simple but important tips that will help you plan a flashy banner that can convey the message you want to communicate.


How to Craft a Successful Retractable Banner

Are you looking to have a retractable banner made for your company? Then read below for tips for assertive design.


  1. Keep Your Logo at the Top

Typically, the top of the banner is the first place people look at. Soon, they will notice your company name and colors – this is a simple and effective way to reinforce your brand among customers and potential customers.


  1. Pay Attention to the Order

When looking at your banner, people will scan it from top to bottom and left to right. So, you need to organize the information you want to get across in this way. And remember: stick only to essential information to avoid excesses in the material.


  1. Good Images

If your objective is to draw attention to your products, it is necessary that those who look at your banner can not only see them but also be interested in them. Therefore, prefer good quality images (that is, high resolution) of your products. If you have difficulty with this, Rayacom’s design team can help you by analyzing whether the images are properly sized.


  1. Use Colors

Colors are your great allies when it comes to getting people’s attention, so use them! But always sparingly – prefer to use the tones already present in your visual identity and avoid too much color mixing to guarantee that the message will be visible and easily readable.


  1. Typography

If your visual identity already includes some fonts, use them. All this helps to reinforce your brand presence. But the advice is the same as the one we gave about colors – avoid too much mixing and focus on keeping the message clear and visible. Therefore, avoid long sentences and very small letters.


  1. Use With Other Forms of Advertising

Let’s say you want to have banners made to promote your brand and products in a Farmer’s market. You can use them alone, of course, but the ideal is to set up a strategy with various types of printed materials – that way, you can communicate with more potential customers. Good examples are flyers and booklets, which you can distribute to potential customers who have already seen the banner, are interested in the product and have come to talk, but haven’t bought it yet.


  1. Try it!

We don’t always get everything right the first time – if you’re unsure about a specific design, do more than one version. That way, by looking at them later, observing the general scenario of the event, you can better evaluate and thus make better decisions for the next few times.


  1. Reuse

Do you always participate in events or do you intend to use the banners on more than one occasion? If so, avoid including details like dates or event names – choose a clear and concise message, but without very specific data.


  1. Evaluate the Results

Retractable banners may not be the easiest types of material to measure results, but it’s still possible. You can do this in a number of ways – including a QR code that takes people to a specific page, for example, or through good old-fashioned conversation. If a customer came to your company or stand at an event and made a purchase, ask if they saw the banners.

Retractable Banners in Vancouver

If you would like to have your banners made, please contact us! At Rayacom you can either send your finished design or download some customizable templates. Also, if you need help with the design, we can give you a hand. To contact us, click here.

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5 minutes read
Booklets, Marketing Materials

Booklet Printing in Vancouver: 6 Tips on How to Craft an Awesome Booklet to Promote Your Brand

Recently, we highlighted here in the Rayacom blog the versatility of booklets. This type of printed material can be used for a number of purposes – instruction manual, catalog, magazine… It all depends on your goal and creativity. And the best thing is: it has a lot to add to your marketing strategy.


If you’ve read our text – and this paragraph here above – and you’re interested in booklets but still don’t quite know how to start producing yours, this article is for you. In this text, we will give you some practical tips that can help you in this process. Keep reading to understand better.

Step by Step: How to Create a Booklet

Before making any decision about your company, you need to plan ahead, right? Well, with a booklet it’s the same thing. That is, before thinking about ready-made material – about design, images and content, you need to be clear about the purpose of your material. Check out the list below to help you simplify the preparation.


  1. Purpose

What is the purpose of your booklet? Will it be a product catalog? An instruction manual? A magazine that showcases your brand personality? And how will it be distributed? A booklet can be aimed at those who are already customers (it can be material that is sent along with an online purchase, for example) or it can be something that will introduce your brand to potential customers.


To make it easier, start by crafting a concise and specific paragraph with the purpose of your booklet. This is what will guide the entire process of elaborating the necessary texts, design and images – until you have your material ready at hand.


  1. Size

It is interesting to think about the size of your material, as this is directly linked to the final price. After all, it’s no use planning a material with 60 pages if your budget only allows a 12-page booklet, right? At Rayacom, for example, you can order booklets from 8 to 60 pages in sizes 8.5”x5.5” or 8.5”x11” – and the values ​​vary both according to these factors and also in terms of the number of copies. Through the website, you can make a budget quite easily just by informing this data.


  1. Agenda Meeting

With all the details of items number 1 and 2 well defined, it’s time to think about the content. What do you want to include in your booklet? Make a list of items, always considering the main objective and target audience. If you’re going to talk to someone who isn’t your customer yet, it’s a good idea to include a brand presentation. If you are going to talk to someone who is already a customer, this may not be so necessary. Will your booklet have different sections? Different articles? If yes, which ones?


Try to make a preliminary sketch to understand if you will be able to include everything you would like in the pages you have available, ok?


  1. Design and Content

If your company already has a design and content production team, this is the time for them to take action and to put on paper the ideas that have already been discussed. If not, you can use solutions like ready-made booklet templates. Here you can download some templates that can be customized in Adobe Illustrator.


If you don’t have a design team and you don’t want to use a ready-made template either, that is, you would like something more customized, you can talk to us directly. Rayacom has an in-house design team and they can help you with your project. Remember that using your brand’s visual identity is yet another way to reinforce your presence in the minds of your potential customers.


  1. Contact

Don’t forget to include in your content some ways your customers can get in touch with you. In other words, your booklet needs to have your email address, physical store address and opening hours (if any), website address, phone number, user on social networks…. It seems obvious to say, but many people forget or leave these details so discreet in the material that they end up losing customers.


You can also include QR codes to take your customer to a specific page or even to your social networks. What really matters is that whoever is reading finds this information easily.


  1. Photos

An attractive booklet needs to have good quality, beautiful photos of your products or services. The ideal is that you have professional images of your products (after all, you can use them not only for the elaboration of graphic materials, but also in social networks, for example). But if you don’t have or can’t do it, you can use stock images. Pixabay and Unsplash are good free image banks, while Shutterstock and Adobe Stock offer images that you can buy and use in your materials.


  1. Review Everything!

Before sending to print, proofread everything very well. Read all the texts and check for spelling errors and see if all text is readable. Also look at the images, make sure they are all on the correct pages and in good quality.

Where Can I Have My Booklet Print in Vancouver?

If you like the idea and already want to put it into practice having your booklet printed, please contact us at Rayacom. You can send your print-ready design yourself, conveniently and quickly, directly from the website. Or, if you prefer, you can talk to us and we can help you with all the elaboration. Click here to get in touch.

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3 minutes read
Retractable Banners

Retractable Banners: Advantages and Reasons to Incorporate Them in Your Branding Strategy

If you have a brand, chances are you’re always looking for solutions to promote it – if it’s a way that’s inexpensive, has a good cost-effective ratio and is versatile, even better. If you agree with the previous sentence, we have an option to suggest: retractable banners. Yes, this type of material, in addition to bringing together all the characteristics mentioned above, is still durable, reusable and easy to use. Have you ever thought about it? If not, we are going to cover some advantages of retractable banners in this post. Keep reading to understand better.

What are retractable banners?

Also called roll-up banners, retractable banners are printed materials that you can roll up and unroll at your convenience. This type of banner also usually has a base that helps to fix the banner to the floor – so it stays taut and doesn’t need to be hung on the wall.

In addition, they are light and easy to carry. That is, it is a type of banner that you can place wherever you need it – in addition to being able to take it to special events with ease.

How Do Brands Use Retractable Banners?

We already pointed out at the beginning of this text that retractable banners are versatile, right? Because its use depends a lot on your company’s routine – but there are many possible uses, this type of material only has to add when we talk about brand awareness. Check out some suggestions below:

  1. Flag a Specific Product

Let’s say you own a supermarket and are working with a new brand of specialty chocolates. You can use a banner to draw attention to that specific brand, which may have been placed in a prominent place in the store, for example. So even your most distracted customers will be curious.


  1. In Presentations

If you represent your brand in presentations to the general public or meetings with other companies, you can use banners as a way to inform your audience of basic data, such as your company name and logo, presentation theme, etc.


  1. Flag Special Events

Would you like to invite your customers to a different event? A retractable banner might be a good idea. Let’s say you have a restaurant that doesn’t open on Mondays, but you’d like to test and open the doors every Monday in September – you can set up the banner during every weekend of that period to let people know that the restaurant will be open.


In the case of the event mentioned above, it takes place within the company itself. But the reasoning is also valid for external events – such as participation in a producers’ market or a fair in the sector.


  1. Event Sponsorship

If your brand is sponsoring an event, banners are also a good way to let the general public know. For example, if you have a health food and sports supplement store and you are going to sponsor a running event, an interesting idea is to add a banner with this information near the place where the athletes will arrive. This will reinforce your brand presence both among the athletes and among those who are there to watch the event.

I Want to Have My Banner Made!

If you are interested and would like to have a retractable banner made, contact us. Rayacom specializes in a range of printed materials and you can order your retractable banner directly through our website. The banners are printed in color, 33″x79″ and have a robust yet lightweight structure – great options to present your brand.


In addition, they are ready in up to three business days – you can either send your print-ready artwork or request a quote for material development directly with us. To request a quote, click here.

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3 minutes read
Booklets, Marketing Materials

Booklets Printing: 4 Ideas for Incorporating Them Into Your Brand’s Marketing Strategy

We always emphasize the importance of printed formats for a marketing strategy. Contrary to what it may seem, this type of material is far from dead – on the contrary, it can deliver a better ROI than digital formats. With that in mind, today we will present a versatile and very interesting format that you can use to increase your brand’s awareness among customers or even get new leads. We’re talking about booklets.


What is a Booklet Anyway?

Booklets are printed brochure materials (that is, as if it were a book). They can be used for a multitude of purposes – storybooks, magazines, catalogs, discount books, instruction manuals and others. You can have booklets printed in a variety of sizes, paper types and page counts.

Is it Worth Including Them in my Marketing Strategy?

Like any marketing and publicity tool, the answer to this question is: it depends. Throughout this text, we will present some uses and advantages of this type of material, so you can evaluate if it makes sense for your business and in what way.


But what we can say is that booklets are great ways to present yourself to customers in a solid and reliable way (since this type of material is usually printed on good quality paper and with good printing).


It’s also a way to create a more tangible connection with your leads – having your booklet in hand, people can take it home, analyze it better, think about it… When closing the deal, which can happen almost immediately or after a while, they’ll probably think of your brand.

How Can I Use a Booklet?

If you read the paragraphs above and liked the idea, here are some thoughts that you can apply to your business.


  1. Booklet as a Mini-Magazine

Let’s say you have a cosmetics and makeup brand. You can use the booklet format to create mini-magazines to show you how to use your products. It can include images and text with skin care routine suggestions or even makeup tutorials. Really like a magazine, only totally dedicated to your brand.


  1. Booklets as Catalogs

If your brand is in the construction or decoration business, you can use this type of material as a catalog of your products. Let’s say you sell hardwood flooring options – you can include good images of the available colors to help anyone looking for this type of product. That way, your potential customers can take your booklet home and better analyze which shade of wood would be ideal for their home.


  1. Booklets as a Guide

In that case, you can send your customers instruction manuals that are more informative and more detailed than what we usually find on the market. If you have also suffered with a bad instruction manual on how to assemble a furniture, for example, you know well that your customers will certainly be grateful for one with more in-depth information.


  1. Booklets to Position Yourself as an Expert

Let’s say you have a publishing house or even a bookstore. You can use booklets to position yourself as an authority in your area. Your material may have interesting book reviews, as well as announcements of new releases and market trends.

Booklets in the Vancouver Area

If you have a business in the Vancouver area and would like to use booklets in some way in your branding strategy, please contact us – we can help. Click here to check the formats and prices we offer. We also have some templates available to help you through this process – plus we have an in-house design team if you want something more personalized.


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3 minutes read
A-Frame Signs, Marketing Materials

A-Frame Sign: How to Design Your Communication Strategy Using This Type of Material

We have already talked here about the most varied uses of A-frame signs, which are great graphic materials, since they are versatile and can be used for a number of purposes. With them, you can both guide your customers inside your establishment (point the direction to the toilet, for example) and attract potential customers to your store, publicize an event and so on.


But how to design an assertive and cost-effective strategy using A-frame signs? That’s exactly what we’re going to talk about today, so read on for practical tips.


A-Frame Sign: The Types

Basically, there are two types of A-frame signs. Single sided and double sided. This means that you can have a message print on one side and leave the other side blank. Or have the sign printed with messages – which can be the same or different – on both sides.


Furthermore, A-frame signs are made up of two distinct parts – frames and inserts. If you are making your first signs, you order the two parts together (frame + inserts, which is where the messages you want to display will be printed). But when you want to change the text, you can have only the inserts made – and reuse the frames.


How to Build My Strategy With A-Frame Signs?

Now that you know the types, you can think of a strategy that has to do with your business. Check out the tips below.


  1. Single or Double?

Yes, oddly enough, it’s not always worth investing in double sided A-frames. Let’s demonstrate using a practical example: let’s say you have a restaurant and you want to use A-frame signs to advertise your special lunch menu, which is served every day from Monday to Saturday – with different options for each day, of course.


And the place where your A-frame sign sits only shows one side to the audience. That is, it is not necessary to frame the menu for each day for both sides. In this case, you can buy just one sign with the frame and another five inserts – so you change the insert daily, leaving only that day’s menu on display.


  1. Double Frame, Double Message

If your A-frame sign has both sides visible to passersby, you don’t necessarily need to print the same message twice. You can put a message on each. One of them may have the menu of the day and another may indicate a seasonal dish or drink, for example.


  1. With or Without a Date?

Another tip that can help you get the most out of your communication strategy using A-frame signs is to include dates only when absolutely necessary. That is, when you want to publicize a specific event or some special condition – it can be a themed menu, for example – that will only be available during a period of time.


If there is no need for the date, do not include it. That way, you can build your small collection of inserts and save in the long run. If you had four Christmas-themed inserts made the year before, you can use them again this year – or maybe just make one or two new ones, so you can alternate uses.


  1. Design

We are well aware that a clean design that at the same time attracts the pedestrian’s attention is essential. If you don’t understand a lot about design, the good news is that nowadays there are a number of companies that offer you tools to help you with this step. Rayacom, for example, has a series of templates available that can also help you build your strategy with A-frame signs.


A-Frame Signs in Vancouver

If you have read this post and have already thought of ideas to promote your business using this type of graphic material. A-frame signs start at $150 (frame + 2 inserts) – here you can quote the value according to quantity and size. Materials are ready within three business days.

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3 minutes read
Marketing Materials, Vinyl Banners

Are Vinyl Banners Still Effective? Yea! See How They Can Help Build Brand Awareness

In today’s world, the vast majority of business owners already understand the importance of investing in advertising. But while many of them are directing their entire budget to online options, today we want to address a type of advertising that can have a much higher ROI (return over investment) and that can work super well for your business. Yes, we are talking about vinyl banners.


They are good value for money, durable and not expensive. And most importantly, they can make your company stand out and be known in the offline world. In an increasingly connected world, where many companies fight for the attention of online customers (and don’t always get it), you can get your brand remembered just by using banners. Have you ever thought about it?


If not, in today’s post we will cover some advantages of this type of strategy.


But How do I Order Some Printed Vinyl Banners?

Before moving on to the advantages, it is important to remember that having vinyl banners made is simple and quick. If you are in the Vancouver area, you can do this directly on the Rayacom website. By clicking here, you can order your vinyl banners easily – just choose the size and quantity and send your design. Vinyl banners are ready within 3 business days.


And the most interesting thing is that if you don’t have a ready-made design, you can either download customizable templates from the website or order your own design from the Rayacom team. We have in-house design professionals to help you with your demands. To contact us, click here.


Do Vinyl Banners Help Build Brand Awareness?

Yes! Check below some arguments that corroborate what we are addressing in this post.


  1. They Are the Most Versatile Poster Boys

Your vinyl banners will basically act as poster boys. The more people see your brand, your visual identity, your colors and your message, the more they will remember it. And the good thing is, this is easy to do using banners – they can be displayed almost anywhere. In buildings, fairs, events, trade shows, farmers markets… The possibilities are endless.


  1. Offer Good ROI

We have already mentioned ROI at the beginning of this text, but it is necessary to emphasize this point. After all, it’s not enough for a form of advertising to be low-cost – if it doesn’t have any return in sales or new customers, it will still cost a lot. And according to a survey by Ketchum Global Research, six out of 10 Americans have walked into a store because they saw something interesting in a banner. In other words, this already indicates that the possibilities of new customers are high.


  1. They Are Customizable

Vinyl banners are fully customizable. That means you can choose the size, colors, images, fonts and messages you want. This means that you can use your creativity and good humor to be able to talk to your client. Here, we have already given some tips in this regard.


Vinyl Banner Printing in Vancouver

And if you are convinced to bet on banners to promote your company, click here to read more about the subject and, who knows, have some pieces made. Good Business!