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3 minutes read
Corrugated Boxes, Custom Packaging

Custom Folding Cartons: How to Use Them to Make Your Brand Stand Out

by Rayacom Print & PackagingNo Comments

Small businesses often face the challenge of standing out from the competition. One way to differentiate your brand is through personalized packaging. Using custom folding cartons, you can catch customers’ attention, communicate your brand message, and make a lasting impression.

 

If you’re reading this, I bet you already know this – in particular, the importance of branding in getting your brand to resonate with your customer base. But you may still be at a loss as to how to come up with this type of layout—especially if you don’t already have a design team in place. If you fit this description, read on for some interesting tips. Also, if you are still not completely convinced that you need custom packaging, you can also read this post, which gives practical ideas on how to incorporate them into your marketing strategy.

 

Custom Folding Cartons: Practical Design Tips

Let’s say you’re launching your own brand of scented handmade candles and you’re thinking about what packaging you find interesting for your product. If you already have a visual identity for your business, separate its elements – such as fonts, colors, and logo – and read the tips below, I bet things will become clearer in your mind.

 

  1. Choose the Right Design Elements

The design of your personalized folding cartons is crucial in communicating your brand’s message and values. When choosing design elements such as color, typography, and graphics, consider your target audience and what would resonate with them. Make sure your design is consistent with your brand’s overall look and feel and reflects your brand’s personality.

 

  1. Add a Personal Touch

Adding a personal touch to your folding cartons can make your brand feel more relatable and memorable. This can be achieved through custom illustrations, hand-drawn lettering, or personalized messages. You can also add QR codes or NFC tags to your packaging to provide customers with additional information or incentives.

 

  1. Use High-Quality Materials

The quality of your folding cartons can impact the perceived value of your product. Choose high-quality materials that reflect your brand’s image and values. You can also consider eco-friendly options such as recycled or biodegradable materials to appeal to customers who prioritize sustainability.

 

  1. Optimize for Functionality

Your folding cartons should not only look good but also be functional. Consider the size and shape of your product and how it will fit in the packaging. Make sure your cartons are easy to open, close, and store, and that they provide adequate protection for your product.

 

  1. Showcase Your Brand Story

Your personalized folding cartons can also tell the story of your brand. Use your packaging to showcase your brand’s history, mission, or unique selling points. This can help build trust with customers and differentiate your brand from competitors.

Ok, I Have a Lot of Ideas, but I Know Nothing About Design…

Don’t worry about that. If you already know how you’d like your packaging to look – which includes colors, fonts, and information to include – but don’t know exactly how to turn that idea into reality, we can help you. Get in touch with us by clicking here – we at RayaCom have an in-house design team that can help you with that.

Custom Folding Cartons

And if you not only already know exactly what you want but also already have the files, you are just a click away from your personalized packaging. In that case, click here and check our prices and delivery times – we make a series of packages, such as boxes of different sizes, sleeves, and tags.

 

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3 minutes read
Marketing Materials, Presentation Folders

Presentation Folders: How to Use Them to Convey a serious and Trustworthy Image for my company?

by Rayacom Print & PackagingNo Comments

Presentation folders are folders used to hold and organize printed materials, such as brochures, flyers, business cards, and other promotional materials. They are commonly used by businesses and organizations to present their information in a professional and organized manner.

 

Also, they are a great way for businesses to make a good first impression and leave a lasting impression on potential clients and customers. They help to showcase a professional image and give a polished look to marketing materials.

 

If you work directly with the public in areas such as education, healthcare, real estate, or law firms, or even make frequent presentations for other companies – which is quite common in areas such as marketing, government agencies, and others, you might want to have a personalized presentation folder to offer to customers or partners.

 

And it is worth remembering that this type of material not only helps to convey a positive image to the recipient but also helps to make life easier for the person in question and reinforces your brand presence. What to take into account, then, when creating your own presentation folders? That’s exactly what we’ll cover in this post, keep reading to understand better.

How to Design a Presentation Folder?

First things first – let’s start with the design and printing. Pay attention to these items in particular:

 

  1. Quality printing: Invest in high-quality printing for your presentation folders. This will help to make a professional first impression and give a polished look to your materials. Using a professional printing company to ensure the best results is THE way to go!

 

  1. Simple and clean design: Avoid using too many colors or graphics, as this can be distracting. Focus on your company logo, name, and tagline to convey a serious and trustworthy image.

 

  1. Consistent branding: Make sure your presentation folders are consistent with your overall branding and marketing materials. Use the same colors, fonts, and logos on your website and other marketing materials to create a consistent look and feel.

 

  1. Include important information: Make sure your presentation folders include important information about your company, such as contact information, services offered, and a brief description of your business. This will help to give potential customers a better understanding of what you do and how you can help them.

 

Also, remember to be concerned about what goes inside those presentation folders. Let’s say you run a children’s art and music school and you get lots of visits from parents who are considering enrolling their kids in the classes you offer. And you, precisely for this reason, would like to have personalized presentation folders to include the school’s brochure or printed material with timetables and prices.

 

You can do this simply, just a printed sheet with the information. But if you really care about your branding, you can use personalized paper with your logo or, in this case, some musical or artistic element present in your brand. It’s those little details that help your brand and business stand out from the crowd.

 

Presentation Folders Printing!

If you’ve read this article and come to the conclusion that presentation folders would be great for your business, we can help. RayaCom specializes in printed materials in the Vancouver area and we can help you create presentation folders that help to convey a professional image and build trust with potential customers.

 

You can place your order directly on our website and receive your folders in up to 10 business days. And if you need help with the design, we also can give you a hand. We have an in-house design team that can create the folders for you. If that’s your case, please contact us with your demand and ask for a free quote.

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3 minutes read
Door Hangers, Marketing Materials

Door Hangers: 5 Ways You Can Use Them to Promote Your Brand, Products, or Services

by Rayacom Print & PackagingNo Comments

Door hangers are small pieces of card or paper, often with a perforated tab, that are hung on a door handle. They are commonly used as promotional tools for businesses and organizations, as they are an easy and cost-effective way to reach potential customers. Door hangers typically include information about a product or service, a promotional offer, or an event. They can be hung on doors in a specific neighborhood or area, allowing the business to target a specific audience and reach potential customers with their message.

 

And if you’re here because you’re looking for effective ways to get your brand out to more people, that’s what we’re going to show you today – how to use door hangers as a marketing tool to promote your products.

How Can Door Hangers be Used for Marketing?

Check out some tips below that may have to do with your brand awareness strategy.

 

  1. Direct advertising. Place your company’s name, logo, and information about your products or services on door hangers and leave them on doors in the area where you want to reach potential customers. This method is particularly effective for businesses that offer services in specific neighborhoods or even if your company is new and you want to let people know you’re open for business.

 

  1. Coupons and special offers. Offer discounts, coupons, or special promotions through door hangers. This can encourage people to try out your business and could lead to repeat customers.

 

  1. Event promotion. Use door hangers to promote events or special deals related to your business. For example, you can advertise a sale, a new product launch, or a charity event.

 

  1. Surveys and feedback. Use door hangers as a way to gather feedback and information from potential customers. Ask questions about your products, services, or even your advertising efforts, and include a space for comments. You can do this by adding a QR code that takes your potential customers to a form – and you can offer some kind of reward for those who respond.

 

  1. Product samples. Offer product samples through door hangers, particularly for food and beauty products. This allows people to try out your products without having to make a purchase and can result in repeat customers if they like what they try.

 

What Types of Businesses Can Benefit From Door Hangers?

If you liked the examples above but still don’t know if the door hangers strategy is right for your business, let’s give you some concrete examples. Bearing in mind, of course, that these suggestions are for inspiration only – with a little creativity, they can be adapted for a number of segments.

 

For starters, a local restaurant could use door hangers to promote its menu, new dishes, and special deals. They could hang door hangers on doors in the surrounding neighborhood, offering a discount on take-out orders or a coupon for a free dessert with a meal.

 

Other areas that have everything to do with this strategy are cleaning services or even home improvement. They could use door hangers to advertise their services in residential neighborhoods. The door hanger could include information about their services, pricing, and a special offer for first-time customers.

 

The same goes for spas and salons, pet shops, grocery stores… Basically, any business that wants to impact a specific neighborhood. In each of these examples, the door hanger should include clear, concise information about the product or service being promoted, along with an attractive design and a call to action. The door hanger should also include a contact method, such as a phone number or website so that interested customers can easily get in touch.

Door Hanger Printing in the Vancouver Area

Please contact us if you like the idea and would like to test the strategy – especially in the Vancouver area. To make 250 units of door hangers with one side printed, the cost is $171 and delivery takes up to five working days. If you have any questions or suggestions, please contact us so we can help you.

 

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3 minutes read
Corrugated Boxes, Custom Packaging

8 Ideas on How to Use Custom Folding Cartons as a Part of Your Marketing Strategy

by Rayacom Print & PackagingNo Comments

Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

 

Custom Folding Cartons & Packaging

 

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

 

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

 

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

 

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

 

How to Use Custom Folding Cartons in a Marketing Strategy?

  1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

 

  1. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

 

  1. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

 

  1. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

 

  1. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

 

  1. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

 

  1. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

 

  1. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

 

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.

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3 minutes read
Stickers

Custom Printed Stickers: 10 Simple Ideas on How to Use Them in Your Business

by Rayacom Print & PackagingNo Comments

When we talk about marketing strategy and the promotion of a brand, many business owners get discouraged. Especially if the brand is still in its beginning, on a tight budget, and struggling to establish itself in the market. But the truth is that there are many simple strategies that are effective and can bring good results – and the best: that fit even the tightest budgets.

Custom Printed Stickers

Today we will talk about one of these strategies – the use of custom stickers. They help in branding and promotion. Plus, they’re simple to make – all you need is a good partner to help you with your ideas.

 

If you already have a specific design that you would like to turn into a sticker, you can send it directly to Rayacom for printing. And if you need help with that part, you can also talk to us – we have a design team in-house and can help you with this process.

Custom Printed Stickers: Creative Ideas

Now let’s get to the interesting part: some creative ideas that you can use in your business. Just adapt for your brand and your customers.

 

  1. Create a scavenger hunt for your stickers: Place your stickers in strategic locations around your city or at local events and encourage people to find them. You can offer prizes or discounts to those who collect a certain number of stickers.

 

  1. Collaborate with other businesses: Partner with other businesses in your community to create a cross-promotional campaign using stickers. Each business can create its own stickers and exchange them with one another, giving both businesses the opportunity to reach new customers.

 

  1. Use stickers as part of a loyalty program: Offer stickers as rewards for customers who make a certain number of purchases or refer friends to your business. This can help encourage repeat business and word-of-mouth marketing.

 

  1. Make your packaging more attractive: Add custom stickers to your product packaging to make it more visually appealing and memorable. This is especially effective if your packaging is plain or generic.

 

  1. Create limited edition stickers: Offer limited edition stickers as part of a special promotion or event. This can create a sense of exclusivity and encourage people to act quickly to get their hands on one.

 

  1. Use stickers as part of a social media campaign: Encourage people to take pictures with your stickers and share them on social media using a specific hashtag. This can help to create buzz and build awareness of your brand.

 

  1. Offer stickers as a free gift with purchase: Include a custom sticker with every purchase as a way to thank customers and give them something to show off their support for your brand.

 

  1. Use stickers as part of a guerrilla marketing campaign: Place stickers in unexpected places or on unusual objects as a way to get people talking about your brand. This can be a fun and memorable way to get your message out there.

 

  1. Host a sticker design contest: Hold a contest for your customers to design their own custom sticker for your business. This can be a great way to engage with your audience and get some fresh, creative ideas.

 

  1. Create a sticker swap: Host a sticker swap event where people can bring their own stickers to trade with others. This can be a fun way to build a community around your brand and expose your stickers to a new audience.

Custom Printed Stickers in the Vancouver Area

Did you read this post and have any interesting ideas on how to incorporate custom stickers into your promotion strategy? So talk to us – we at RayaCom can help you get your ideas off paper (and turn them into a sticker, of course!). Click here and check the available formats and prices.

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3 minutes read
Hang Tags

Hang Tags: 4 Tips on How to Use Them in Your Business

by Rayacom Print & PackagingNo Comments

Custom hang tags are an important part of any marketing strategy: they provide a way to promote your brand in a creative and eye-catching way. By using custom hang tags, you can ensure that your brand stands out from the competition and that your products are noticed by potential customers. Custom hang tags can also be used as a way to thank your customers for their purchase, which can help to build loyalty and repeat business.

 

So if you sell physical goods and would like to include hang tags to reinforce your brand presence or even convey a message to your customers, we have prepared this text precisely to give you some interesting tips about this. Read on to understand better.

Hang Tags: Tips on How to Use Them

Hang tags are small cards that are attached to merchandise with a string or a piece of ribbon. They are used to display information about the product, such as the price, size, or style. Besides that, they are also an opportunity for you to use creativity to communicate with your customers in a cool and fun way. Follow these tips to create an effective hang tag.

 

  1. Keep the Design Simple and Clean

There are a few things you can do to keep your tag design clean and simple. First of all, use a limited color palette – too many colors can make a design look busy and cluttered. Also, stick to basic shapes. Avoid using too many intricate details or patterns.

 

Use clean, stylish fonts – avoid using too many different fonts or using fonts that are difficult to read. And, of course, keep the overall design layout clean and uncluttered – avoid adding too much information or using too many images.

 

  1. Use a High-quality Paper or Card Stock

There are a few reasons why you might want to choose high-quality paper or card stock for your tags. First, you’ll want to make sure your labels look professional. Second, if you are selling products that will be exposed to the elements, you’ll want to make sure your labels can withstand them. Third, if you are sending out labels in the mail, you’ll want to make sure they can withstand the rigors of the postal system.

 

  1. Make Sure the Text is Legible and Easy to Read

There are a few things you can do to make sure a text is legible and easy to read. First, make sure the text is the right size – remember that hang tags are usually small, so don’t try to fit a whole paragraph in them. If you want to include more information than the size of the tag can handle, you can choose to include a QR code and redirect your audience to a landing page, for example. Second, normally sans serif fonts are usually easier to read. Finally, use a high contrast between the text and the background.

 

  1. Choose a Trusted Location for Printing

Hang tags usually come in a specific format: they are cards with a small hole so you can attach them to your products with a string or ribbon. When choosing a place to order your tags to be printed, keep this in mind – companies that already offer this format will save you a lot of time. After all, the tags will come ready to be attached to the products.

Hang tags in Vancouver

RayaCom can help you if you want to have custom hang tags designed and printed. We can create a unique design for your hang tags that will make them stand out from the rest. Also, your hang tags can be printed on both sides so that you can include more information on them.

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3 minutes read
Stickers

QR Code Vinyl Stickers: How to Use them Smartly and Integrate Them Into Your Marketing Strategy

by Rayacom Print & PackagingNo Comments

QR codes are a type of two-dimensional barcode that can be read by a QR technology-enabled mobile device. Basically: any cell phone with a camera. And they are often used to direct people to a website or to provide additional information about a product or service. That is, anyone who scans a QR code with their cell phone camera can reach your website.

 

The most interesting thing is that you can use QR codes to increase the reach of your marketing campaign. It’s something simple to do and at the same time effective, since they can be placed both on product labels and used to publicize your products or company. After all, you can place the stickers in high visibility places, such as bulletin boards in buildings, stores, parks, subway and bus stations. People who see the stickers can scan them to get more information about your business or product.

 

QR Code Vinyl Stickers: How to Use Them

If you liked the idea but still have doubts about how to implement your strategy, take a look at the tips below, they can help you come up with creative ideas for your business.

 

  1. Place QR Code Vinyl Stickers in Strategic Locations

There are places of high flow of people that have bulletin boards at the entrance, for example – it could be a building, a shopping center or even another type of enterprise. Map out some options for places that you think might resonate with your potential audience, and inquire about permissions for posting QR code stickers.

 

If you want to reach a new audience, the most interesting thing might be directing people to your website or even a specific landing page that presents your brand in a clear and objective way.

 

  1. Use QR Code Vinyl Stickers to Promote Special Offers and Discounts

Another idea is to use QR codes to offer some kind of advantage to your existing customers – this is a way to build loyalty and expand your brand’s presence in the public’s daily life. In this case, you can add QR codes inside your store or even on product labels – direct people to a page where they find a coupon or special offer, for example.

 

  1. Use QR Code Vinyl Stickers to Get More Followers on Social Media

What if instead of driving people to your website or a sale, you want to increase your relevance on social media? It is also possible! In this case, the most interesting thing is to use as an appeal the fact that by following your brand’s account, your audience will stay up to date with interesting news and discounts. For the strategy to be successful, your social networks must be up to date and with information (such as a website or other form of contact) clearly visible.

But How to Generate a QR code?

There are many ways to make a QR code. You can use a QR code generator online (one example is this one), or you can use a QR code maker app. In there, you will fill in the electronic address where you want to direct the public that scans your QR Code (your website, your social media, a landing page.. You chose). Then you’ll use the QR code to print stickers or labels.

 

Don’t forget to pay attention to the design as well, ok? The intention is to make your audience see the QR code and want to access it.

QR Code Vinyl Stickers

And if you are looking for a place that can help you print or even create QR Code stickers or labels, please contact us. We can help you and we have an in-house design team in case you have questions in this area as well.

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2 minutes read
Corrugated Boxes, Custom Packaging

Custom Packaging: How to Send a Message to Customers Through Them

by Rayacom Print & PackagingNo Comments

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.

 

Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.

 

  1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.

 

  1. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.

 

  1. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.

 

Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!

 

And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

 

 

 

 

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3 minutes read
Desktop Calendars, Marketing Materials

Custom Calendar Printing: 4 Tips to Create Yours and Stay On Customers’ Minds All Year Round

by Rayacom Print & PackagingNo Comments

In the last month, we highlighted here some good reasons to distribute personalized calendars of your brand to customers. And now that you know that this can be a great marketing tool to make your public remember your brand all year long, let’s move on. That is, if you liked the idea and decided to include calendars (whether desktop or wall versions) in your strategy, today’s post can help you – we’ll give you some practical tips on how to do this in a harmonic and efficient way. Keep reading to understand.

How to Create Custom Calendars

To help you with this task, we have created a small list that you can use as a checklist to plan your calendars. Check it out below.

 

  1. Think About the Theme

For the end result to be harmonious and cohesive – and still be effective as a marketing tool – you need the right theme. Think of options that have to do with your business, that are current and still not very trendy. That’s because this type of theme can get dated in a material that is made to be used for an entire year, right?

 

If you have a supermarket, health food store or even a restaurant, recipes for each month can be a good option. If you own a bookstore, think about book suggestions. If you have a mechanic shop, maybe images of classic cars accompanied by fun facts about them will be interesting.

 

  1. Images

If you already have (or can make) images of your products to illustrate the calendar, great! Let’s say you have a flower shop – you can use the images of plants and flowers that you have available at each time of year. The same goes for the restaurant example – if you have pictures of the dishes, perfect! If not, you can use image banks (both free and paid, which usually have more options). What matters is that they are beautiful images with good resolution, so that the print is clear.

 

  1. Texts

As much as the images here are the protagonists, it is important to think about the texts that will accompany them. Avoid large blocks of text that can be difficult to read and are easily skipped and focus on what matters, your topic. In other words, there can be recipes, curiosities, small excerpts from books… Also pay attention to the colors used, especially if the text is on top of the images (avoid combinations that don’t have much contrast, which can be difficult to read).

 

  1. Be Helpful

Yes, a calendar by itself is already a useful material, right? But you can add even more simple items that help make everyone’s life easier – a To Do List area, for example, list of national holidays and even coupons for seasonal promotions are good ideas of what to include.

 

Custom Calendar Printing in Edmonton, Calgary and Vancouver

In addition, it is also important to think about technical issues, such as size and printing – after all, this is essential for your calendar to enter your customers’ daily lives. So, look for a reliable company to help you in this regard.

 

And if you’ve read this article and already have an idea of ​​how you want your personalized calendars for the next year, contact us at RayaCom. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific budgets. That is, we are ready to help you to put your plans into action.

 

In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.

 

 

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3 minutes read
Custom Packaging

5 Tips for Creating Personalized Packaging That Will Grab Customers’ Attention

by Rayacom Print & PackagingNo Comments

Think about the last times you went to the supermarket or even to a store (whether physical or virtual) to make a purchase. Did you buy something just because you were attracted to the packaging? If you did, you will probably understand right away the importance of our article today. And even if you didn’t buy it, it’s quite likely that some product has caught your attention because of a personalized, different, creative and beautiful tag or packaging.

 

This is the first purpose of packaging: to get the attention of a potential buyer. So, if you have a brand, you already know that when done correctly and creatively, the packaging becomes responsible for selling your product. Packaging also conveys a message and makes the consumer feel in a specific way. When it comes to online shopping, personalized packaging can surprise and retain a customer.

 

Tips for Creating a Custom Boxes and Custom Packaging

So if you have a brand and are thinking about investing in custom packaging, you’re in the right place – today we’ll give you five tips when it comes to crafting creative and interesting boxes and tags.

 

  1. Show Your Identity

Let’s use some examples to illustrate the tips. Let’s say you have a natural cosmetics brand and the visual identity colors are lilac and light blue – use the same tones when thinking about the design of the product boxes, as well as the same fonts. This helps reinforce branding in your customer’s mind.

 

  1. Use All Available Spaces

Still using the cosmetics brand example, let’s say you are designing the packaging for your new solid shampoos, which will be cardboard boxes. The instructions for use, ingredients and other information don’t all fit in the same space? No problem, you can also use the inside of the packaging – which may seem obvious, but not everyone remembers that. This saves you from having to consider printing small flyers to send along.

 

The same advice goes for personalized gift boxes – you can use the inside to print tips or instructions or even a pattern that matches your brand. The outside can have your brand’s colors, while the inside is a pattern of plants used in the formulation of cosmetics, which can generate a positive surprise when the box is opened.

 

  1. Less is More

Yes, custom packaging offers a multitude of possibilities for materials, colors, and patterns. If your brand identity matches this color profusion, great! But if the style is more minimalist, don’t be afraid of simplicity – in many cases, less is more.

 

  1. Fun Mood

Does your brand have a fun and humorous identity? Then bring these concepts to the visual identity of your products. Here, we will use as an example a company that grows and sells fruits, such as strawberries and raspberries, which are sold in clear plastic boxes. Why not play with the tag that wraps the box? Using the illustration of a character eating the berries, for example – which, in this case, are the real fruits, since the box is transparent.

 

  1. Play with Formats

If the best way is to put your product in a certain type of packaging, don’t limit yourself to the basic idea. Let’s say you are launching a new line of bar soaps and the best packaging for them would be a box. However, instead of using an ordinary box, how about using a package that opens like a book, for example? The action of “turning the page” makes the packaging much more special and interesting; moreover, it makes the packaging something worth keeping and using as a decorative element.

 

Where to Order Custom Boxes and Custom Packaging?

Did you like the idea of personalized packaging for your brand but still don’t know how to start? Then talk to us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.