Door hangers are an affordable and effective way to promote your business, especially for local companies – if you lost our last post on this subject, you can read it by clicking here. With a door hanger, you can directly target potential customers in their own neighborhoods. However, while door-hanger marketing is a popular advertising strategy, there are some common mistakes you need to avoid to ensure your campaign is successful. In this article, we will provide you with tips on how to avoid these mistakes and make the most out of your campaign.
Door Hangers: What to Avoid
If you are considering including this type of material in your strategy, keep an eye on the following items – not paying attention to this type of thing or even choosing the wrong printing company for this project can make you lose money.
- Using Low-Quality Paper
Your door hanger is an extension of your brand, and as such, you need to make sure that it looks professional and high-quality. Avoid using low-quality paper, as it will make your door hanger appear cheap and unprofessional. Opt for a thicker paper stock, such as 14 pt or 16 pt, as it will give your door hanger a more substantial feel and make it stand out from other advertisements.
- Crowding Your Design
While it may be tempting to include as much information as possible on your door hanger, it’s essential to avoid crowding your design. Crowded designs can be overwhelming and difficult to read, turning potential customers off. Instead, keep your design simple and easy to read. Highlight your key message and include your contact information and a call to action. This will make it easy for potential customers to get in touch with you and learn more about your business.
- Ignoring Your Target Audience
One of the most common mistakes businesses make when creating a door hanger campaign is failing to consider their target audience. Make sure that your design and message are tailored to your target demographic. For example, if you are targeting families with children, consider including a kid-friendly message or design element. This will help your door hanger resonate with your target audience and increase your chances of success.
- Using Generic Templates
While there are many pre-made door hanger templates available, using a generic template can make your door hanger look unoriginal and unmemorable. Instead, opt for a custom design that incorporates your brand’s colors, fonts, and message. This will help your door hanger stand out and make a lasting impression on potential customers.
If already know this but have no idea where to start, please talk to us! At RayaCom, we have an in-house design team that is always ready to help you out with your needs.
- Forgetting Your Call-to-Action
A call-to-action is a crucial element of any advertising campaign, including door hangers. Make sure that your door hanger includes a clear call-to-action that encourages potential customers to take action. This could be as simple as asking them to visit your website, call your business, or visit your store.
Door Hangers Printing
Door-hanger marketing can be an effective way to promote your business and reach potential customers in your local area. At RayaCom, we offer high-quality door hanger (and many other types of material) printing services that can help you create a successful marketing campaign. Contact us today to learn more about how we can help you achieve your marketing goals.