Recently, we highlighted here in the Rayacom blog the versatility of booklets. This type of printed material can be used for a number of purposes – instruction manual, catalog, magazine… It all depends on your goal and creativity. And the best thing is: it has a lot to add to your marketing strategy.
If you’ve read our text – and this paragraph here above – and you’re interested in booklets but still don’t quite know how to start producing yours, this article is for you. In this text, we will give you some practical tips that can help you in this process. Keep reading to understand better.
Step by Step: How to Create a Booklet
Before making any decision about your company, you need to plan ahead, right? Well, with a booklet it’s the same thing. That is, before thinking about ready-made material – about design, images and content, you need to be clear about the purpose of your material. Check out the list below to help you simplify the preparation.
What is the purpose of your booklet? Will it be a product catalog? An instruction manual? A magazine that showcases your brand personality? And how will it be distributed? A booklet can be aimed at those who are already customers (it can be material that is sent along with an online purchase, for example) or it can be something that will introduce your brand to potential customers.
To make it easier, start by crafting a concise and specific paragraph with the purpose of your booklet. This is what will guide the entire process of elaborating the necessary texts, design and images – until you have your material ready at hand.
It is interesting to think about the size of your material, as this is directly linked to the final price. After all, it’s no use planning a material with 60 pages if your budget only allows a 12-page booklet, right? At Rayacom, for example, you can order booklets from 8 to 60 pages in sizes 8.5”x5.5” or 8.5”x11” – and the values vary both according to these factors and also in terms of the number of copies. Through the website, you can make a budget quite easily just by informing this data.
- Agenda Meeting
With all the details of items number 1 and 2 well defined, it’s time to think about the content. What do you want to include in your booklet? Make a list of items, always considering the main objective and target audience. If you’re going to talk to someone who isn’t your customer yet, it’s a good idea to include a brand presentation. If you are going to talk to someone who is already a customer, this may not be so necessary. Will your booklet have different sections? Different articles? If yes, which ones?
Try to make a preliminary sketch to understand if you will be able to include everything you would like in the pages you have available, ok?
- Design and Content
If your company already has a design and content production team, this is the time for them to take action and to put on paper the ideas that have already been discussed. If not, you can use solutions like ready-made booklet templates. Here you can download some templates that can be customized in Adobe Illustrator.
If you don’t have a design team and you don’t want to use a ready-made template either, that is, you would like something more customized, you can talk to us directly. Rayacom has an in-house design team and they can help you with your project. Remember that using your brand’s visual identity is yet another way to reinforce your presence in the minds of your potential customers.
Don’t forget to include in your content some ways your customers can get in touch with you. In other words, your booklet needs to have your email address, physical store address and opening hours (if any), website address, phone number, user on social networks…. It seems obvious to say, but many people forget or leave these details so discreet in the material that they end up losing customers.
You can also include QR codes to take your customer to a specific page or even to your social networks. What really matters is that whoever is reading finds this information easily.
An attractive booklet needs to have good quality, beautiful photos of your products or services. The ideal is that you have professional images of your products (after all, you can use them not only for the elaboration of graphic materials, but also in social networks, for example). But if you don’t have or can’t do it, you can use stock images. Pixabay and Unsplash are good free image banks, while Shutterstock and Adobe Stock offer images that you can buy and use in your materials.
- Review Everything!
Before sending to print, proofread everything very well. Read all the texts and check for spelling errors and see if all text is readable. Also look at the images, make sure they are all on the correct pages and in good quality.
Where Can I Have My Booklet Print in Vancouver?
If you like the idea and already want to put it into practice having your booklet printed, please contact us at Rayacom. You can send your print-ready design yourself, conveniently and quickly, directly from the website. Or, if you prefer, you can talk to us and we can help you with all the elaboration. Click here to get in touch.