We always emphasize the importance of printed formats for a marketing strategy. Contrary to what it may seem, this type of material is far from dead – on the contrary, it can deliver a better ROI than digital formats. With that in mind, today we will present a versatile and very interesting format that you can use to increase your brand’s awareness among customers or even get new leads. We’re talking about booklets.
What is a Booklet Anyway?
Booklets are printed brochure materials (that is, as if it were a book). They can be used for a multitude of purposes – storybooks, magazines, catalogs, discount books, instruction manuals and others. You can have booklets printed in a variety of sizes, paper types and page counts.
Is it Worth Including Them in my Marketing Strategy?
Like any marketing and publicity tool, the answer to this question is: it depends. Throughout this text, we will present some uses and advantages of this type of material, so you can evaluate if it makes sense for your business and in what way.
But what we can say is that booklets are great ways to present yourself to customers in a solid and reliable way (since this type of material is usually printed on good quality paper and with good printing).
It’s also a way to create a more tangible connection with your leads – having your booklet in hand, people can take it home, analyze it better, think about it… When closing the deal, which can happen almost immediately or after a while, they’ll probably think of your brand.
How Can I Use a Booklet?
If you read the paragraphs above and liked the idea, here are some thoughts that you can apply to your business.
- Booklet as a Mini-Magazine
Let’s say you have a cosmetics and makeup brand. You can use the booklet format to create mini-magazines to show you how to use your products. It can include images and text with skin care routine suggestions or even makeup tutorials. Really like a magazine, only totally dedicated to your brand.
- Booklets as Catalogs
If your brand is in the construction or decoration business, you can use this type of material as a catalog of your products. Let’s say you sell hardwood flooring options – you can include good images of the available colors to help anyone looking for this type of product. That way, your potential customers can take your booklet home and better analyze which shade of wood would be ideal for their home.
- Booklets as a Guide
In that case, you can send your customers instruction manuals that are more informative and more detailed than what we usually find on the market. If you have also suffered with a bad instruction manual on how to assemble a furniture, for example, you know well that your customers will certainly be grateful for one with more in-depth information.
- Booklets to Position Yourself as an Expert
Let’s say you have a publishing house or even a bookstore. You can use booklets to position yourself as an authority in your area. Your material may have interesting book reviews, as well as announcements of new releases and market trends.
Booklets in the Vancouver Area
If you have a business in the Vancouver area and would like to use booklets in some way in your branding strategy, please contact us – we can help. Click here to check the formats and prices we offer. We also have some templates available to help you through this process – plus we have an in-house design team if you want something more personalized.