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3 minutes read
Desktop Calendars, Marketing Materials

Custom Calendar Printing: 4 Tips to Create Yours and Stay On Customers’ Minds All Year Round

In the last month, we highlighted here some good reasons to distribute personalized calendars of your brand to customers. And now that you know that this can be a great marketing tool to make your public remember your brand all year long, let’s move on. That is, if you liked the idea and decided to include calendars (whether desktop or wall versions) in your strategy, today’s post can help you – we’ll give you some practical tips on how to do this in a harmonic and efficient way. Keep reading to understand.

How to Create Custom Calendars

To help you with this task, we have created a small list that you can use as a checklist to plan your calendars. Check it out below.


  1. Think About the Theme

For the end result to be harmonious and cohesive – and still be effective as a marketing tool – you need the right theme. Think of options that have to do with your business, that are current and still not very trendy. That’s because this type of theme can get dated in a material that is made to be used for an entire year, right?


If you have a supermarket, health food store or even a restaurant, recipes for each month can be a good option. If you own a bookstore, think about book suggestions. If you have a mechanic shop, maybe images of classic cars accompanied by fun facts about them will be interesting.


  1. Images

If you already have (or can make) images of your products to illustrate the calendar, great! Let’s say you have a flower shop – you can use the images of plants and flowers that you have available at each time of year. The same goes for the restaurant example – if you have pictures of the dishes, perfect! If not, you can use image banks (both free and paid, which usually have more options). What matters is that they are beautiful images with good resolution, so that the print is clear.


  1. Texts

As much as the images here are the protagonists, it is important to think about the texts that will accompany them. Avoid large blocks of text that can be difficult to read and are easily skipped and focus on what matters, your topic. In other words, there can be recipes, curiosities, small excerpts from books… Also pay attention to the colors used, especially if the text is on top of the images (avoid combinations that don’t have much contrast, which can be difficult to read).


  1. Be Helpful

Yes, a calendar by itself is already a useful material, right? But you can add even more simple items that help make everyone’s life easier – a To Do List area, for example, list of national holidays and even coupons for seasonal promotions are good ideas of what to include.


Custom Calendar Printing in Edmonton, Calgary and Vancouver

In addition, it is also important to think about technical issues, such as size and printing – after all, this is essential for your calendar to enter your customers’ daily lives. So, look for a reliable company to help you in this regard.


And if you’ve read this article and already have an idea of ​​how you want your personalized calendars for the next year, contact us at RayaCom. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific budgets. That is, we are ready to help you to put your plans into action.


In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.



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3 minutes read
Desktop Calendars

Custom Calendar Printing as Marketing Tools: 5 Reasons to Include Them in Your Company’s Advertising Strategy

Have you considered distributing custom printed calendars to your customers? If not, the purpose of this article is to make you think about this possibility, since this type of material is usually very useful and appreciated by the public. In addition, it is a simple way to reinforce your brand presence and stay close to your customers or even potential customers.


Desktop Calendar vs Wall Calendar

When we talk about printed calendars, we specifically talk about two types – desktop and wall calendars. This choice depends more on your preference (and who receives, of course). In general, in wall calendars (which despite the name, can also be used on the table, as if it were a planner) there is more space for images and even for the monthly calendar itself, which can be more interesting for both you and for your customers.


In both cases, the most recommended for the success of the calendar as a marketing strategy is for it to be useful. In other words, it’s no use having a printed calendar with beautiful and huge photos if the part of the calendar itself was so small that it doesn’t allow notes in the date spaces. Everything needs to be balanced – good images, logo, brand name and, of course, the calendar.


But Is It Worth Distributing Calendars?

Yea! And a lot – after all, a lot of people buy calendars. If you distribute your version to your customers, you will be remembered by the kind gesture and your brand will continue to be present in that person’s daily life throughout the year. If you still have doubts, check out some more reasons below.


  1. Connection With Customers

A calendar should not be a product catalog. After all, it can be much more: it’s a possibility to show a little of your brand’s personality. If you have a bookstore, you can include reading tips each month; if you have a supermarket, you can include recipes; if you have a beauty salon or cosmetics store, it might include skincare and hair care tips and so on. That is, it is a way to connect with your customer.


  1. Brand Reinforcement

Your intention is that whoever receives your calendar will use it throughout the year, right? Therefore, you must include and reinforce your brand’s colors, fonts and even logo. But do it subtly, so your calendar can also blend into the decor.


  1. Ease of Distribution

Printed calendars have the same ease of distributing flyers, for example, but they are much more robust materials, which end up drawing more attention. You can either send the calendars by direct mail or hand them out, if your company has a physical headquarters that receives customers, such as commercial and health establishments, for example.


  1. Great Value for Money

We know that calendars can demand more investment than flyers printing, for example. But do a quick math: if you distribute 1,000 calendars among your most loyal customers, that means that if everyone uses the material, your brand will be observed and remembered (even if unconsciously) up to 365 times a year by 1,000 people.


  1. Opportunity to Retain Your Customers

Let’s say that your intention is to distribute calendars only to your most loyal customers – and that you don’t just want to reinforce your brand, but to bet on loyalty. You can go ahead and offer special conditions, gifts or even coupons according to the month. If you have a pastry shop, for example, you can offer discount coupons for purchases on special dates, such as Easter or Christmas; or a gift on your brand’s anniversary – the possibilities are endless and can be adapted according to the segment.


Custom Calendar Printing in Edmonton, Calgary and Vancouver

Did you read this article and get excited about including printed calendars in your branding strategy? Then contact us at RayaCom and we can help you. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific requests. In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.

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2 minutes read
Desktop Calendars, Greeting Cards, Labels, Stickers

Holiday Christmas Cards + Custom Stickers + Custom Calendar Printing

Spruce Up Your Holiday Season with Custom Printed Stickers, Greeting Cards, and Desktop Calendars

Happy Holidays! It’s that time of the year again. From custom Christmas greeting cards to placing custom stickers on your gifts, our custom seasonal products are the most effective way to market your company for the holidays.

Custom Christmas Holiday Greeting Cards

Strengthen your relationships with your clients through custom holiday greeting cards for your brand. Custom Christmas holiday greeting cards have been increasingly popular, as companies strive to get their names out in the world in the most affordable way possible. Pair this with our custom envelope, and a sticker for that extra touch.

Get Custom Printed Stickers For Wrapping Paper

Custom printed stickers and labels are perfect for sealing your wrapped-up gifts and envelopes. Affordable and easy to use, our stickers are great for marketing your brand. Wrap your gifts using custom printed stickers instead of tape to seal, or place them on top of your envelopes for an added vibrant design.

Prepare for the New Year 2022 With Custom Desktop Calendars

Get ready—2022 is coming up. If you’re looking for a personalized gift for your clients, custom desktop calendars are the perfect giveaway. Custom desktop calendars allow your clients to keep your business in mind year long. 

Ideas for your desktop calendars:

  • Add Photos of Your Products – Let your products shine. Add photos of your products, such as different types of candles for your candle business. Desktop calendars are great for showcasing your best products.
  • Add Your Brand Logo – Print your brand logo directly onto the desktop calendars, and place it on every page. The best branding for your company could be placing your logo everywhere.
  • Add a “Notes” section – You can add a section for your clients to keep notes on their desktop calendar. Your clients would be able to appreciate the practicality that your custom desktop calendar offers them.

Where Can You Get Custom Printed Stickers, Christmas Holiday Greeting Cards, and Desktop Calendars?

Rayacom has your back—our high-quality custom printed stickers, greeting cards, and desktop calendars have some of the lowest prices across Canada. With multiple locations nationwide, we strive to be your one-stop shop—printing everything you need for your business. Our popular products include our business cards, flyers, and custom printed stickers. Check out our custom printed stickers, greeting cards, desktop calendars and other products, and build your brand for the holiday season.

Custom Christmas Holiday Greeting Cards Printing in Edmonton, Toronto, Vancouver

Contact us if you have any questions or if you’re having trouble with the website or need to contact our customer service?

Call Customer Support Team at 1-877-75PRINT (77468) from 9 am to 5 pm PST.

Choose from our 12 locations, including printing services in Vancouver, Edmonton, Toronto.