View post →
3 minutes read
Canada Post Mailers, Flyers, Marketing Materials

Direct Mail: How Can I Track Results and Know if My Strategy Worked?

by Rayacom Print & PackagingNo Comments

When we talk about advertising strategies for a brand, it is very common that the focus is always more intense on the planning and execution of that specific action than on the measurement of results. And when it comes to direct mail, it’s no different: we always think about what to communicate, about design, to whom we would like to send that material…

 

It turns out that it is necessary to track and measure results to understand if the strategy is working. That is, to understand whether the investment is being successful or not. If you still have doubts about how to do this, we have prepared a guide with some methods that can help you understand if your direct mail is being effective.

How to Track Direct Mail Results?

Let’s start this article with good news: measuring and tracking the results of a direct mail strategy today can be simple! Also, there are a number of different ways to do this, you can either use more than one per campaign or switch between them to understand how your audience best interacts with the material. Check out some suggestions below.

 

  1. Trackable URL

One of the simplest ways to measure results is through a trackable URL. That is, in your direct mail you will direct your audience to a landing page or a specific section of your website. That way, you can check the clicks via Google Analytics.

 

You can even make different URLs and send different printed materials to two regions of the country or city, for example – so you can even test which area was most impacted by the strategy.

 

  1. Discount Coupon

This type of strategy is often very successful – recipients are happy they got a discount and you can track how many times a coupon has been used. It is very useful for online stores, but it can also be done in person (the person takes the material received to your store) or even over the phone.

 

In that case, remember to offer a discount that is attractive to the customer and still viable for you.

 

  1. QR Codes

Want an even easier way to drive the direct mail audience to your website? Include a QR Code that takes them to a specific page. It works the same way as the URL, but people can just point their phone camera at the code and check out your page.

 

  1. Service via WhatsApp

If you use corporate WhatsApp at your company, you can also include a phone number in the material. If you use customer service bots, you can include a question about the mailing so you know who got there through the mailed material.

And How to Collect and Analyze the Direct Mailing Data?

Through the above methods, you are able to collect a series of data. These are: response data (i.e. how many people accessed the link or QR code), qualified response data (people who not only accessed your website, but showed real interest in the purchase – added products to the cart, for example) and sales data.

 

In this way, you can calculate three types of cost:

 

  1. Cost per response (total campaign spend / total responses).
  2. Cost per qualified response (total campaign spend / total qualified responses)
  3. Cost per sale (total campaign spend / total sales).

 

With this data in hand, you can compare your company’s revenue and profit before and after the campaign and understand if it made sense for you.

Canada Post Direct Mailers

And if you would like to run a direct mail campaign for your business in Canada, we can help you with that mission. Here you will find all the necessary information, but you can also contact us directly to ask questions and we will help you find a suitable solution for your company.

View post →
3 minutes read
Canada Post Mailers, Marketing Materials

Canada Post Direct Mailers: Step by Step to Promote Your Business

by Rayacom Print & PackagingNo Comments

You already know that direct mail can be a great ally in your company’s marketing and advertising strategy, right? After all, we’ve already given you some tips on how to include this type of material in your planning – if you haven’t read it, you can check it out here and here. And we attest that it is worth it, since this is one of the strategies with the highest return on investment.

 

Anyway, if you’re already convinced to include direct mail in your planning but still don’t know how to start doing it, this post can help you.

Canada Post Direct Mailers

For starters, if you’ve never invested in direct mail, we’ll guide you through the steps necessary for a successful mailing. Follow the step by step below.

 

  1. Information

To get started, you need to know what you want to communicate in your direct mail campaign. Is it a promotion? An opening? A special condition for those who take the material received to your store? This is what needs to be defined first, as it will set the tone for the entire campaign.

 

Prefer short, clear and objective sentences. Don’t write too much, but also be sure to include all the important details – if you’re communicating a promotion, make it clear how long it lasts, for example.

 

  1. Design

Once you have defined what you want to communicate to your potential customers, it is time to define how to do it, that is, what design will be used. If your company already has a designer, this part is simpler. If not, you can use specific tools for that, like Canva, for example.

 

If you’re in the Burnaby and Vancouver area, you can count on RayaCom’s help too. We have some premade layouts that you can use. In addition, we also have a design team that can help you if you want something more personalized or have specific demands.

 

  1. Size and Number of Copies

It’s time to choose the details – size of material that will be printed and how many copies will be sent. To give you an idea, to print and send 500 units of a 4×6 size printed material costs about $266. If you want to print and send 5000 copies, the value goes to $1585. You can get this quote directly on the RayaCom website.

 

  1. What About Shipping?

You might be wondering how to ship – especially if you don’t have a mailing list, right? Because many companies already do this work together with printing, as is the case with RayaCom. You just need to select whether you prefer your material to be delivered to homes, businesses or even rural areas.

 

If your goal is to target a specific neighborhood in the city, you can also indicate this by filling in the postal code on your order form. Finally, fill in the campaign start date. And that’s it, then just wait about five business days – time needed for printing and internal processes – and your direct mail campaign will be underway.

 

Canada Post Direct Mailers

As you can see, the whole process is simple and fast. If you are interested in campaigns and direct mail, please click here for more information. And if you need further guidance, contact us and we can help.

 

 

View post →
4 minutes read
Canada Post Mailers

Direct Mail: 4 Tips for Putting Together an Assertive and Efficient Marketing Strategy

by Rayacom Print & PackagingNo Comments

At times when the Internet allows us to communicate instantly with anyone in the world, the concept of relying on Canada Post to market your business can seem counterintuitive. But for countless small businesses, direct mail marketing not only gets the message across, it regularly attracts new customers.

 

Basically, direct mail is a type of marketing service that consists of sending cards, flyers and even brochures and other printed items directly to the mailboxes of hundreds or even thousands of customers and potential customers. Whether your business serves individual consumers or other businesses, direct mail can help you maximize the return on your advertising budget by focusing on the addresses most likely to respond to your message.

 

This is because direct mail creates a one-to-one connection that is difficult for other media channels to match. It allows you to embed coupons, reply cards, QR codes, URLs and other reply mechanisms. In short, direct mail is an excellent connector between your brand and leads, traffic and sales.

Direct Mail: Tips for Using It Better

 

Considering that most direct mail services handle all aspects of a campaign, from design to submission, there are a lot of things to remember when getting started. To get a better idea of ​​some of the best practices involved in direct mail, we’ve put together some tips on how you can get the most return on your investment in a direct mail campaign.

 

  1. Know Who You Want to Reach

A direct mail campaign can only be successful if it is sent to the type of customer you want to attract. This means that you can use the data you have already collected from your customers, for example, to attract them again. But while this method will save you money in the long run, not every direct mail campaign should be based on an existing customer base – you often want to attract new faces. If that’s the case, you’ll likely get your list directly from the company you hire for the job. RayaCom, for example, sends direct mail to you in the Vancouver and Burnaby area.

 

In either case, you are usually able to identify exactly which addresses or businesses you want to target with your mailers by selecting specific criteria such as household income, region of town, male or female, single or married, and many others.

 

  1. Get Their Attention

It makes sense that an attractively designed material works better than an uninteresting one. It should have clear, easy-to-read fonts, relevant graphics and clear images. You should also make sure that the material does not contain any spelling or grammatical errors, as they will be visible. If you struggle in this area, there are mailing services that have an in-house design team to help you create the most effective mailers to meet your specifications.

 

  1. Call to Action!

Your direct mailings need to have a strong call to action – that is, they need to include a reason to make that potential customer want to buy or use your products or services. This can be made easier when you offer them a promotion to new customers, like a percentage off a purchase if they bring the direct mail to the store. It’s that call to action that can be the difference between an interested customer and a quick path to the trash.

 

Also, don’t expect much of a response if you’re only offering a dollar off your next purchase of $100 or more. Make the offer as attractive as possible while still being profitable for you. You may need to experiment to strike the right balance between response rate and profit margin.

 

  1. Track Results

Even if direct mail is not a digital service, you can still extract meaningful data from your campaign. Many direct mail providers have built-in methods to track the return on investment of your direct mail campaign. With the numbers in hand, go analyzing what works best for your company.

 

But always remember that, like any marketing action, this one also works better if it’s taken over a longer period of time. After all, not all of your potential customers who received your direct mail today will be interested or can buy your product right now. But they might want it in a few months – it’s what we call the purchase curve. That person’s needs or financial situation may have changed, so this should also be taken into account.

Canada Post Direct Mailers

Finally, it’s worth remembering that if you’ve decided to include direct mail in your marketing strategies, we can help you every step of the way. In addition to having a design team that can be responsible for the graphic part, we also send the material to a mailing list selected according to the characteristics you indicate. To contact us, click here.

View post →
3 minutes read
Canada Post Mailers

Canada Post Direct Mail: Advantages of Using the Strategy that has the Highest Return on Investment (ROI)

by Rayacom Print & PackagingNo Comments

Canada Post direct mail is a type of marketing action that consists of a physical envelope or package that a company sends to the address of customers/leads. This communication may aim to inform your target audience about something new or convince them about buying a product offered by the company.

 

Due to the strength of social networks in current marketing strategies, many people are reluctant to invest in this type of tool. But did you know that it is the mailing strategy that offers the highest return on investment (ROI)? We’ll see more about this and other topics that can help you decide to try (or return) to this form of outreach.

 

Advantages of Using Canada Post Direct Mail

 

  1. Highest ROI

According to data released in February 2022 in the latest Response Rate Report from the Association of National Advertisers (ANA) and Demand Metric, direct mail is an investment that offers a 112% return. More than all others: SMS (102%), email (93%), paid search (88%), social media ads (81%) and digital display advertising (79%).

 

And about the format, the research indicates that what was most effective among the possibilities of direct mail was the letter-sized envelope.

 

  1. Untapped Potential

Direct mail has not been abandoned entirely, but many companies have migrated significant portions of their budget to online or social media outreach. And that might be good for you. With high ROI, like what we saw above, a strategy used by fewer companies represents an untapped potential waiting for you to get it.

 

  1. Personal Touch

Today, many brands’ interactions with customers are almost 100% digital, and that’s not a bad thing. But sending a physical package to your audience can be seen as an unexpected personal touch. This has everything to strengthen your relationship with your current and potential customers, and convince them to pay more attention to your message.

 

  1. Total Attention

One of the biggest problems with the internet is that it affects our attention span. It is very common to multitask, to jump from one activity to another without paying full attention to any of them.

 

Have you ever stopped to think that, with direct mail, this doesn’t happen? As soon as the person receives the envelope or package, they will take at least a minute to understand what it is about, without distractions. If the offer is good, the chances of the person acting on it are greater, because they understood the whole proposal and were interested in it.

 

  1. Integration with Digital

There’s no reason to think that using direct mail means abandoning all the good that digital marketing offers. On the contrary, you can integrate this way of reaching your customers into your current online strategy. Just use QR codes, direct links or a specific hashtag that the person can access, whether to get more information, take action, or share content with others.

 

Canada Post Direct Mailers

If you are enthusiastic about the format and believe that it can be a good strategy to promote your business, take the opportunity and click here to read tips that can help you in your marketing plan. And if you want more information about direct mail in Canada, you can click here to contact us. At Rayacom, we specialize in direct mail printing and mailing – we even have an in-house design department. So if you need help even with your layout issues, talk to us.

 

View post →
4 minutes read
Canada Post Mailers, Marketing Materials

Canada Post Direct Mailers: Quick Guide to a Successful Strategy

by Rayacom Print & PackagingNo Comments

There are numerous benefits to including direct mail in your marketing strategies. As it provides for communication by mail, it allows you to create a closer relationship with your customers, making your brand remembered and more admired. And for those of you who are thinking of running a campaign like this and don’t know how to start, we’ve prepared a basic guide to an effective action strategy. Check it out below.

Canada Post Direct Mail Marketing Guide

For your Canada Post direct mail campaign to be really effective, the direct mail needs to be well designed to become a channel that will nurture a good relationship with your prospect. In this way, it is worth mentioning that it is important to avoid using standardized parts. And so that your campaign has the face of your brand, follow the tips below.

 

  1. Data is Gold

Let’s assume that your objective with the direct mail campaign is to publicize your organic fruit and vegetable delivery service and, thus, expand your area of ​​operation and your customer base. One way to do so is by using your database – that is, the addresses your customers gave you when they made a purchase. Among them, there is probably a parcel that bought some things a few times from you and never returned – this contact via direct mail can be the little push they needed to come back.

 

Another option, if your goal is to reach potential customers who may not know your brand, is to hire this service directly from Rayacom. In this case, you already choose who you want to send to directly on our website – you can choose by city or even zip code, very practical. To learn more, click here.

 

  1. Think About the Message

Don’t try to make something too long and complicate your customer’s understanding. Ideally, the messages sent in your direct mail are short, simple and to the point. Tell your customers why they should choose your company, what benefits you can offer and how your products stand out from other competitors.

 

  1. Design Matters!

Once the text is ready, it’s time to put it down on paper – literally. Your direct mail graphics should have a clean look, resonate with your brand, and be easy to read. That is, avoid using too many fonts and too many colors at once. Also, if you can use images that are actually your product, not standard images, great! But if that’s not possible, you can use stock images without any problems.

 

This is the topic here that a lot of people, especially those who are unfamiliar with graphic design or diagramming software, can have problems. If you have questions about this part, you can talk to us. We have a design team in-house that can help you create your material.

 

  1. Create Promotions or Benefits

Everyone loves discounts, right? Right! So a good idea is to use your direct mail to promote a promotion coupon or some specific benefit – this is a great way to make sure your material doesn’t go unnoticed. You can also think of a multi-channel strategy that combines mailings with your social media accounts.

 

If you have a store, for example, you can give a specific discount or gift to anyone who goes to the place and show that you follow the company’s profile on Instagram. These are just a few simple ideas, but the possibilities are many – it all depends on your niche and goals.

Canada Post Direct Mailers Printing Company

If you read this post and decided that Canada Post direct mail is a good option to promote your product or service in Canada, we’re the printing company for you! At Rayacom’s printing, you can either send your own material for printing and shipping or choose some of our ready-made templates and customize it your way. We also have designers who can help you with the graphics if necessary.

 

You’ll be glad to know Rayacom offers direct mailing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.

You can choose the size, the number of copies and where you want to send your material simply and quickly, all online. See more Canada Post direct mailers information by clicking here.

 

Contact Us if You Have Any Questions or if You’re Having Trouble With the Website or Need to Contact Our Customer Service.

View post →
2 minutes read
Canada Post Mailers

Connect With Customers Who Matter – Canada Post Direct Mailers

by Rayacom Print & PackagingNo Comments

Direct mail printing and marketing has been around since before the internet was created and it is still going strong today because it works!

Instead of getting lost in cluttered inboxes, most businesses are being found in the traditional mailbox. Using Canada post mailers offers Canadian businesses’ the chance to reach millions of potential customers without losing that personal touch that often digital communications lack.

Reasons Why You Should Use Canada Post Mailers

  1.  Canada Post Direct Mailers Can Be More Effective. In an increasingly digital world, direct mailers seem old and boring. Still, an astonishing 36 percent of people under the age of 30 look forward to checking their physical mailboxes every day as it’s very rare now-a-days to receive letters and physical mail has a very sensible touch. While 95 percent of 18-to-29-year-olds positively respond to receiving personal cards and letters in the mail. Combining your digital campaign with a physical one can help you drive better results!
  2. Canada Post Direct Mailers Stand Out. People get hundreds of emails every day, but at most a handful of actual mail pieces. According to Canada Post, 74% of Canadians always or sometimes notice advertising in direct mail, and 81 percent read their mail the same they receive it! Sending mailers can be your way to set yourselves apart from the crowd.
  3. Canada Post Mailers Can Be Physically Shared. Physical mail doesn’t just go to one person; it goes to a household or a business. When one person mentions your mailer, it gives a chance for several people to talk over your mailer’s offer.
     
  4. Canada Post Mailers Last Longer. According to CompuMail, the average email has a lifespan of 17 seconds, whereas mailers have an average lifespan of 17 days.

Make Your Canada Post Mailers Work With Rayacom

Rayacom is an official Canada Post Partner. Providing direct mail printing solutions to businesses for over 15 years, Rayacom is trusted by Canada Post for delivering printing and direct mail services to customers across Canada. Whether it’s setting up your canada post mailer campaign or simply printing your promotional flyers,  brochures, or marketing materials, Rayacom can help you with revenue-driving direct mail strategies!

 

How Can Rayacom Help You Set Up Your Next Campaign?

It never hurts to get an expert like Rayacom to help you start preparing for your next neighbourhood mail campaign. From eye-catching designs to flyer printing, we got you covered. If your business has a message or a target, rest assured that Rayacom can help you effectively reach your audience.

 

Where Does Rayacom Offer Canada Post Direct Mailer Services?

You’ll be glad to know Rayacom offers direct mailing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.

 

Contact Us if You Have Any Questions or if You’re Having Trouble With the Website or Need to Contact Our Customer Service.

View post →
4 minutes read
Canada Post Mailers, Flyers

Promotional Flyers Printing: What It Is and How to Create Successful Ones

by Rayacom Print & PackagingNo Comments

Promotional flyers are important tools in a marketing strategy. Whether to promote products, services or events, this material is essential to reach your customer. But do you know the power of this print, what it is and how to create flyers that guarantee the results you need? So, check out this article to learn how to craft successful material. Check it out!

What Are Publicity Flyers?

Publicity flyers is a type of promotional printed material. It is mainly used for the promotion of products and services in places with high traffic of people, such as streets, squares and the most diverse events.

The word flyers means ‘something that flies’, which brings the idea of ​​something quickly distributed, as if passed from hand to hand. In general, flyers for publicizing a party or any other event have small dimensions, being produced in A5 and A6 format in superior weight, with mass distribution, quick reading messages and impactful images.

Why Should You Use Flyers for Marketing?

Even with the expansion of social networks, which ended up becoming advertising showcases, printed materials did not leave the scene. On the contrary, they continue to be part of companies’ marketing strategies.

That’s why promotional flyers are so used in campaigns by the most varied segments: it is a material that is able to establish greater contact with the public, since the impact is immediate. As the visual style is attractive and the messages are fast, the absorption of information is also capable of arousing curiosity.

Another advantage is that this material has a low cost, since it is usually produced in large quantities. So, if you want to reach your target audience accurately and quickly, the event, product or promotion flyers are the right piece.

How to Put Together Successful Flyers?

If you are interested in including flyers in your advertising strategy, check out the tips below to get this material right.

  1. Attractive Call

This will be your first (and only!) opportunity to grab the reader’s attention, so it should be a short, impactful sentence. The font should be big and you can work with some color to make it stand out even more. You can also use a subtitle to complement the call, explaining it if necessary.

  1. Text

The text must be concise and easy to read. The purpose of flyers is to promote what the company can offer to its potential customers, so get right to the point! In addition, it is important to give the reader enough information on how to contact the company or how to go to the event.

  1. Promotion/Discount

This is one of the most efficient ways to keep the reader’s interest; people love discounts and freebies. So, if you create a coupon encouraging the potential customer to get in touch, you can have even more success in the campaign.

  1. Image

Creating flyers that contain only text can make it look uninteresting and boring, so be sure to include an image, photo, or illustration that represents what you’re promoting. The best option is always to use your own photos, that is, that show your product or service. If this is not possible, you can use a generic one, from an image bank.

  1. Design

It is important to take some care in this regard, such as avoiding excess types of fonts and colors, for example, to prevent the final result from being polluted and making it difficult to read. A simple, harmonious layout that reflects your brand identity should always be your ultimate goal.

If you don’t have someone responsible for design in your company or don’t know how to get started, you can contact us at RayaCom. We have an in-house design team that can help you develop graphic materials according to what you want.

Where to Make Flyers in Vancouver, Edmonton and Calgary

We at RayaCom are specialized in graphic materials – including flyers – and we can help you if you want to invest in this strategy. As stated above, we can even help you with the design of your materials. In addition, we work with a series of modalities, such as 24-hour printing; printing with postage (you can indicate the type of audience you want to reach and we’ll make your flyers reach them); and also wait and save printing (where the delivery time varies from 5 to 10 business days, but you pay less).

If you have any other questions please contact us.