Canada Post Direct Mail: Advantages of Using the Strategy that has the Highest Return on Investment (ROI)
Canada Post direct mail is a type of marketing action that consists of a physical envelope or package that a company sends to the address of customers/leads. This communication may aim to inform your target audience about something new or convince them about buying a product offered by the company.
Due to the strength of social networks in current marketing strategies, many people are reluctant to invest in this type of tool. But did you know that it is the mailing strategy that offers the highest return on investment (ROI)? We’ll see more about this and other topics that can help you decide to try (or return) to this form of outreach.
Advantages of Using Canada Post Direct Mail
- Highest ROI
According to data released in February 2022 in the latest Response Rate Report from the Association of National Advertisers (ANA) and Demand Metric, direct mail is an investment that offers a 112% return. More than all others: SMS (102%), email (93%), paid search (88%), social media ads (81%) and digital display advertising (79%).
And about the format, the research indicates that what was most effective among the possibilities of direct mail was the letter-sized envelope.
- Untapped Potential
Direct mail has not been abandoned entirely, but many companies have migrated significant portions of their budget to online or social media outreach. And that might be good for you. With high ROI, like what we saw above, a strategy used by fewer companies represents an untapped potential waiting for you to get it.
- Personal Touch
Today, many brands’ interactions with customers are almost 100% digital, and that’s not a bad thing. But sending a physical package to your audience can be seen as an unexpected personal touch. This has everything to strengthen your relationship with your current and potential customers, and convince them to pay more attention to your message.
- Total Attention
One of the biggest problems with the internet is that it affects our attention span. It is very common to multitask, to jump from one activity to another without paying full attention to any of them.
Have you ever stopped to think that, with direct mail, this doesn’t happen? As soon as the person receives the envelope or package, they will take at least a minute to understand what it is about, without distractions. If the offer is good, the chances of the person acting on it are greater, because they understood the whole proposal and were interested in it.
- Integration with Digital
There’s no reason to think that using direct mail means abandoning all the good that digital marketing offers. On the contrary, you can integrate this way of reaching your customers into your current online strategy. Just use QR codes, direct links or a specific hashtag that the person can access, whether to get more information, take action, or share content with others.
Canada Post Direct Mailers
If you are enthusiastic about the format and believe that it can be a good strategy to promote your business, take the opportunity and click here to read tips that can help you in your marketing plan. And if you want more information about direct mail in Canada, you can click here to contact us. At Rayacom, we specialize in direct mail printing and mailing – we even have an in-house design department. So if you need help even with your layout issues, talk to us.