Blog

View post →
3 minutes read
Corrugated Boxes, Custom Packaging

8 Ideas on How to Use Custom Folding Cartons as a Part of Your Marketing Strategy

Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

 

Custom Folding Cartons & Packaging

 

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

 

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

 

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

 

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

 

How to Use Custom Folding Cartons in a Marketing Strategy?

  1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

 

  1. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

 

  1. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

 

  1. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

 

  1. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

 

  1. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

 

  1. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

 

  1. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

 

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.

View post →
3 minutes read
Stickers

Custom Printed Stickers: 10 Simple Ideas on How to Use Them in Your Business

When we talk about marketing strategy and the promotion of a brand, many business owners get discouraged. Especially if the brand is still in its beginning, on a tight budget, and struggling to establish itself in the market. But the truth is that there are many simple strategies that are effective and can bring good results – and the best: that fit even the tightest budgets.

Custom Printed Stickers

Today we will talk about one of these strategies – the use of custom stickers. They help in branding and promotion. Plus, they’re simple to make – all you need is a good partner to help you with your ideas.

 

If you already have a specific design that you would like to turn into a sticker, you can send it directly to Rayacom for printing. And if you need help with that part, you can also talk to us – we have a design team in-house and can help you with this process.

Custom Printed Stickers: Creative Ideas

Now let’s get to the interesting part: some creative ideas that you can use in your business. Just adapt for your brand and your customers.

 

  1. Create a scavenger hunt for your stickers: Place your stickers in strategic locations around your city or at local events and encourage people to find them. You can offer prizes or discounts to those who collect a certain number of stickers.

 

  1. Collaborate with other businesses: Partner with other businesses in your community to create a cross-promotional campaign using stickers. Each business can create its own stickers and exchange them with one another, giving both businesses the opportunity to reach new customers.

 

  1. Use stickers as part of a loyalty program: Offer stickers as rewards for customers who make a certain number of purchases or refer friends to your business. This can help encourage repeat business and word-of-mouth marketing.

 

  1. Make your packaging more attractive: Add custom stickers to your product packaging to make it more visually appealing and memorable. This is especially effective if your packaging is plain or generic.

 

  1. Create limited edition stickers: Offer limited edition stickers as part of a special promotion or event. This can create a sense of exclusivity and encourage people to act quickly to get their hands on one.

 

  1. Use stickers as part of a social media campaign: Encourage people to take pictures with your stickers and share them on social media using a specific hashtag. This can help to create buzz and build awareness of your brand.

 

  1. Offer stickers as a free gift with purchase: Include a custom sticker with every purchase as a way to thank customers and give them something to show off their support for your brand.

 

  1. Use stickers as part of a guerrilla marketing campaign: Place stickers in unexpected places or on unusual objects as a way to get people talking about your brand. This can be a fun and memorable way to get your message out there.

 

  1. Host a sticker design contest: Hold a contest for your customers to design their own custom sticker for your business. This can be a great way to engage with your audience and get some fresh, creative ideas.

 

  1. Create a sticker swap: Host a sticker swap event where people can bring their own stickers to trade with others. This can be a fun way to build a community around your brand and expose your stickers to a new audience.

Custom Printed Stickers in the Vancouver Area

Did you read this post and have any interesting ideas on how to incorporate custom stickers into your promotion strategy? So talk to us – we at RayaCom can help you get your ideas off paper (and turn them into a sticker, of course!). Click here and check the available formats and prices.

View post →
3 minutes read
Hang Tags

Hang Tags: 4 Tips on How to Use Them in Your Business

Custom hang tags are an important part of any marketing strategy: they provide a way to promote your brand in a creative and eye-catching way. By using custom hang tags, you can ensure that your brand stands out from the competition and that your products are noticed by potential customers. Custom hang tags can also be used as a way to thank your customers for their purchase, which can help to build loyalty and repeat business.

 

So if you sell physical goods and would like to include hang tags to reinforce your brand presence or even convey a message to your customers, we have prepared this text precisely to give you some interesting tips about this. Read on to understand better.

Hang Tags: Tips on How to Use Them

Hang tags are small cards that are attached to merchandise with a string or a piece of ribbon. They are used to display information about the product, such as the price, size, or style. Besides that, they are also an opportunity for you to use creativity to communicate with your customers in a cool and fun way. Follow these tips to create an effective hang tag.

 

  1. Keep the Design Simple and Clean

There are a few things you can do to keep your tag design clean and simple. First of all, use a limited color palette – too many colors can make a design look busy and cluttered. Also, stick to basic shapes. Avoid using too many intricate details or patterns.

 

Use clean, stylish fonts – avoid using too many different fonts or using fonts that are difficult to read. And, of course, keep the overall design layout clean and uncluttered – avoid adding too much information or using too many images.

 

  1. Use a High-quality Paper or Card Stock

There are a few reasons why you might want to choose high-quality paper or card stock for your tags. First, you’ll want to make sure your labels look professional. Second, if you are selling products that will be exposed to the elements, you’ll want to make sure your labels can withstand them. Third, if you are sending out labels in the mail, you’ll want to make sure they can withstand the rigors of the postal system.

 

  1. Make Sure the Text is Legible and Easy to Read

There are a few things you can do to make sure a text is legible and easy to read. First, make sure the text is the right size – remember that hang tags are usually small, so don’t try to fit a whole paragraph in them. If you want to include more information than the size of the tag can handle, you can choose to include a QR code and redirect your audience to a landing page, for example. Second, normally sans serif fonts are usually easier to read. Finally, use a high contrast between the text and the background.

 

  1. Choose a Trusted Location for Printing

Hang tags usually come in a specific format: they are cards with a small hole so you can attach them to your products with a string or ribbon. When choosing a place to order your tags to be printed, keep this in mind – companies that already offer this format will save you a lot of time. After all, the tags will come ready to be attached to the products.

Hang tags in Vancouver

RayaCom can help you if you want to have custom hang tags designed and printed. We can create a unique design for your hang tags that will make them stand out from the rest. Also, your hang tags can be printed on both sides so that you can include more information on them.

View post →
3 minutes read
Stickers

QR Code Vinyl Stickers: How to Use them Smartly and Integrate Them Into Your Marketing Strategy

QR codes are a type of two-dimensional barcode that can be read by a QR technology-enabled mobile device. Basically: any cell phone with a camera. And they are often used to direct people to a website or to provide additional information about a product or service. That is, anyone who scans a QR code with their cell phone camera can reach your website.

 

The most interesting thing is that you can use QR codes to increase the reach of your marketing campaign. It’s something simple to do and at the same time effective, since they can be placed both on product labels and used to publicize your products or company. After all, you can place the stickers in high visibility places, such as bulletin boards in buildings, stores, parks, subway and bus stations. People who see the stickers can scan them to get more information about your business or product.

 

QR Code Vinyl Stickers: How to Use Them

If you liked the idea but still have doubts about how to implement your strategy, take a look at the tips below, they can help you come up with creative ideas for your business.

 

  1. Place QR Code Vinyl Stickers in Strategic Locations

There are places of high flow of people that have bulletin boards at the entrance, for example – it could be a building, a shopping center or even another type of enterprise. Map out some options for places that you think might resonate with your potential audience, and inquire about permissions for posting QR code stickers.

 

If you want to reach a new audience, the most interesting thing might be directing people to your website or even a specific landing page that presents your brand in a clear and objective way.

 

  1. Use QR Code Vinyl Stickers to Promote Special Offers and Discounts

Another idea is to use QR codes to offer some kind of advantage to your existing customers – this is a way to build loyalty and expand your brand’s presence in the public’s daily life. In this case, you can add QR codes inside your store or even on product labels – direct people to a page where they find a coupon or special offer, for example.

 

  1. Use QR Code Vinyl Stickers to Get More Followers on Social Media

What if instead of driving people to your website or a sale, you want to increase your relevance on social media? It is also possible! In this case, the most interesting thing is to use as an appeal the fact that by following your brand’s account, your audience will stay up to date with interesting news and discounts. For the strategy to be successful, your social networks must be up to date and with information (such as a website or other form of contact) clearly visible.

But How to Generate a QR code?

There are many ways to make a QR code. You can use a QR code generator online (one example is this one), or you can use a QR code maker app. In there, you will fill in the electronic address where you want to direct the public that scans your QR Code (your website, your social media, a landing page.. You chose). Then you’ll use the QR code to print stickers or labels.

 

Don’t forget to pay attention to the design as well, ok? The intention is to make your audience see the QR code and want to access it.

QR Code Vinyl Stickers

And if you are looking for a place that can help you print or even create QR Code stickers or labels, please contact us. We can help you and we have an in-house design team in case you have questions in this area as well.

View post →
2 minutes read
Corrugated Boxes, Custom Packaging

Custom Packaging: How to Send a Message to Customers Through Them

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.

 

Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.

 

  1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.

 

  1. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.

 

  1. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.

 

Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!

 

And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

 

 

 

 

View post →
3 minutes read
Desktop Calendars, Marketing Materials

Custom Calendar Printing: 4 Tips to Create Yours and Stay On Customers’ Minds All Year Round

In the last month, we highlighted here some good reasons to distribute personalized calendars of your brand to customers. And now that you know that this can be a great marketing tool to make your public remember your brand all year long, let’s move on. That is, if you liked the idea and decided to include calendars (whether desktop or wall versions) in your strategy, today’s post can help you – we’ll give you some practical tips on how to do this in a harmonic and efficient way. Keep reading to understand.

How to Create Custom Calendars

To help you with this task, we have created a small list that you can use as a checklist to plan your calendars. Check it out below.

 

  1. Think About the Theme

For the end result to be harmonious and cohesive – and still be effective as a marketing tool – you need the right theme. Think of options that have to do with your business, that are current and still not very trendy. That’s because this type of theme can get dated in a material that is made to be used for an entire year, right?

 

If you have a supermarket, health food store or even a restaurant, recipes for each month can be a good option. If you own a bookstore, think about book suggestions. If you have a mechanic shop, maybe images of classic cars accompanied by fun facts about them will be interesting.

 

  1. Images

If you already have (or can make) images of your products to illustrate the calendar, great! Let’s say you have a flower shop – you can use the images of plants and flowers that you have available at each time of year. The same goes for the restaurant example – if you have pictures of the dishes, perfect! If not, you can use image banks (both free and paid, which usually have more options). What matters is that they are beautiful images with good resolution, so that the print is clear.

 

  1. Texts

As much as the images here are the protagonists, it is important to think about the texts that will accompany them. Avoid large blocks of text that can be difficult to read and are easily skipped and focus on what matters, your topic. In other words, there can be recipes, curiosities, small excerpts from books… Also pay attention to the colors used, especially if the text is on top of the images (avoid combinations that don’t have much contrast, which can be difficult to read).

 

  1. Be Helpful

Yes, a calendar by itself is already a useful material, right? But you can add even more simple items that help make everyone’s life easier – a To Do List area, for example, list of national holidays and even coupons for seasonal promotions are good ideas of what to include.

 

Custom Calendar Printing in Edmonton, Calgary and Vancouver

In addition, it is also important to think about technical issues, such as size and printing – after all, this is essential for your calendar to enter your customers’ daily lives. So, look for a reliable company to help you in this regard.

 

And if you’ve read this article and already have an idea of ​​how you want your personalized calendars for the next year, contact us at RayaCom. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific budgets. That is, we are ready to help you to put your plans into action.

 

In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.

 

 

View post →
3 minutes read
Custom Packaging

5 Tips for Creating Personalized Packaging That Will Grab Customers’ Attention

Think about the last times you went to the supermarket or even to a store (whether physical or virtual) to make a purchase. Did you buy something just because you were attracted to the packaging? If you did, you will probably understand right away the importance of our article today. And even if you didn’t buy it, it’s quite likely that some product has caught your attention because of a personalized, different, creative and beautiful tag or packaging.

 

This is the first purpose of packaging: to get the attention of a potential buyer. So, if you have a brand, you already know that when done correctly and creatively, the packaging becomes responsible for selling your product. Packaging also conveys a message and makes the consumer feel in a specific way. When it comes to online shopping, personalized packaging can surprise and retain a customer.

 

Tips for Creating a Custom Boxes and Custom Packaging

So if you have a brand and are thinking about investing in custom packaging, you’re in the right place – today we’ll give you five tips when it comes to crafting creative and interesting boxes and tags.

 

  1. Show Your Identity

Let’s use some examples to illustrate the tips. Let’s say you have a natural cosmetics brand and the visual identity colors are lilac and light blue – use the same tones when thinking about the design of the product boxes, as well as the same fonts. This helps reinforce branding in your customer’s mind.

 

  1. Use All Available Spaces

Still using the cosmetics brand example, let’s say you are designing the packaging for your new solid shampoos, which will be cardboard boxes. The instructions for use, ingredients and other information don’t all fit in the same space? No problem, you can also use the inside of the packaging – which may seem obvious, but not everyone remembers that. This saves you from having to consider printing small flyers to send along.

 

The same advice goes for personalized gift boxes – you can use the inside to print tips or instructions or even a pattern that matches your brand. The outside can have your brand’s colors, while the inside is a pattern of plants used in the formulation of cosmetics, which can generate a positive surprise when the box is opened.

 

  1. Less is More

Yes, custom packaging offers a multitude of possibilities for materials, colors, and patterns. If your brand identity matches this color profusion, great! But if the style is more minimalist, don’t be afraid of simplicity – in many cases, less is more.

 

  1. Fun Mood

Does your brand have a fun and humorous identity? Then bring these concepts to the visual identity of your products. Here, we will use as an example a company that grows and sells fruits, such as strawberries and raspberries, which are sold in clear plastic boxes. Why not play with the tag that wraps the box? Using the illustration of a character eating the berries, for example – which, in this case, are the real fruits, since the box is transparent.

 

  1. Play with Formats

If the best way is to put your product in a certain type of packaging, don’t limit yourself to the basic idea. Let’s say you are launching a new line of bar soaps and the best packaging for them would be a box. However, instead of using an ordinary box, how about using a package that opens like a book, for example? The action of “turning the page” makes the packaging much more special and interesting; moreover, it makes the packaging something worth keeping and using as a decorative element.

 

Where to Order Custom Boxes and Custom Packaging?

Did you like the idea of personalized packaging for your brand but still don’t know how to start? Then talk to us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

View post →
3 minutes read
Desktop Calendars

Custom Calendar Printing as Marketing Tools: 5 Reasons to Include Them in Your Company’s Advertising Strategy

Have you considered distributing custom printed calendars to your customers? If not, the purpose of this article is to make you think about this possibility, since this type of material is usually very useful and appreciated by the public. In addition, it is a simple way to reinforce your brand presence and stay close to your customers or even potential customers.

 

Desktop Calendar vs Wall Calendar

When we talk about printed calendars, we specifically talk about two types – desktop and wall calendars. This choice depends more on your preference (and who receives, of course). In general, in wall calendars (which despite the name, can also be used on the table, as if it were a planner) there is more space for images and even for the monthly calendar itself, which can be more interesting for both you and for your customers.

 

In both cases, the most recommended for the success of the calendar as a marketing strategy is for it to be useful. In other words, it’s no use having a printed calendar with beautiful and huge photos if the part of the calendar itself was so small that it doesn’t allow notes in the date spaces. Everything needs to be balanced – good images, logo, brand name and, of course, the calendar.

 

But Is It Worth Distributing Calendars?

Yea! And a lot – after all, a lot of people buy calendars. If you distribute your version to your customers, you will be remembered by the kind gesture and your brand will continue to be present in that person’s daily life throughout the year. If you still have doubts, check out some more reasons below.

 

  1. Connection With Customers

A calendar should not be a product catalog. After all, it can be much more: it’s a possibility to show a little of your brand’s personality. If you have a bookstore, you can include reading tips each month; if you have a supermarket, you can include recipes; if you have a beauty salon or cosmetics store, it might include skincare and hair care tips and so on. That is, it is a way to connect with your customer.

 

  1. Brand Reinforcement

Your intention is that whoever receives your calendar will use it throughout the year, right? Therefore, you must include and reinforce your brand’s colors, fonts and even logo. But do it subtly, so your calendar can also blend into the decor.

 

  1. Ease of Distribution

Printed calendars have the same ease of distributing flyers, for example, but they are much more robust materials, which end up drawing more attention. You can either send the calendars by direct mail or hand them out, if your company has a physical headquarters that receives customers, such as commercial and health establishments, for example.

 

  1. Great Value for Money

We know that calendars can demand more investment than flyers printing, for example. But do a quick math: if you distribute 1,000 calendars among your most loyal customers, that means that if everyone uses the material, your brand will be observed and remembered (even if unconsciously) up to 365 times a year by 1,000 people.

 

  1. Opportunity to Retain Your Customers

Let’s say that your intention is to distribute calendars only to your most loyal customers – and that you don’t just want to reinforce your brand, but to bet on loyalty. You can go ahead and offer special conditions, gifts or even coupons according to the month. If you have a pastry shop, for example, you can offer discount coupons for purchases on special dates, such as Easter or Christmas; or a gift on your brand’s anniversary – the possibilities are endless and can be adapted according to the segment.

 

Custom Calendar Printing in Edmonton, Calgary and Vancouver

Did you read this article and get excited about including printed calendars in your branding strategy? Then contact us at RayaCom and we can help you. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific requests. In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.

View post →
4 minutes read
Marketing Materials, Retractable Banners

Retractable Banner Stand: Tips for Creating an Effective and Attention-Grabbing Material

There are a number of forms of advertising that appear all the time, especially with social networks increasingly present in our daily lives. But there are some materials that continue to be used, no matter what – this is the case with retractable banners. And the reason is very simple: they are versatile, effective and cost-effective.

 

They can be used for a number of purposes – to publicize your brand or a new product at an event or trade show, to communicate a promotion, to draw attention to a new business opening… The possibilities are endless. With that in mind, in this post we have separated some simple but important tips that will help you plan a flashy banner that can convey the message you want to communicate.

 

How to Craft a Successful Retractable Banner

Are you looking to have a retractable banner made for your company? Then read below for tips for assertive design.

 

  1. Keep Your Logo at the Top

Typically, the top of the banner is the first place people look at. Soon, they will notice your company name and colors – this is a simple and effective way to reinforce your brand among customers and potential customers.

 

  1. Pay Attention to the Order

When looking at your banner, people will scan it from top to bottom and left to right. So, you need to organize the information you want to get across in this way. And remember: stick only to essential information to avoid excesses in the material.

 

  1. Good Images

If your objective is to draw attention to your products, it is necessary that those who look at your banner can not only see them but also be interested in them. Therefore, prefer good quality images (that is, high resolution) of your products. If you have difficulty with this, Rayacom’s design team can help you by analyzing whether the images are properly sized.

 

  1. Use Colors

Colors are your great allies when it comes to getting people’s attention, so use them! But always sparingly – prefer to use the tones already present in your visual identity and avoid too much color mixing to guarantee that the message will be visible and easily readable.

 

  1. Typography

If your visual identity already includes some fonts, use them. All this helps to reinforce your brand presence. But the advice is the same as the one we gave about colors – avoid too much mixing and focus on keeping the message clear and visible. Therefore, avoid long sentences and very small letters.

 

  1. Use With Other Forms of Advertising

Let’s say you want to have banners made to promote your brand and products in a Farmer’s market. You can use them alone, of course, but the ideal is to set up a strategy with various types of printed materials – that way, you can communicate with more potential customers. Good examples are flyers and booklets, which you can distribute to potential customers who have already seen the banner, are interested in the product and have come to talk, but haven’t bought it yet.

 

  1. Try it!

We don’t always get everything right the first time – if you’re unsure about a specific design, do more than one version. That way, by looking at them later, observing the general scenario of the event, you can better evaluate and thus make better decisions for the next few times.

 

  1. Reuse

Do you always participate in events or do you intend to use the banners on more than one occasion? If so, avoid including details like dates or event names – choose a clear and concise message, but without very specific data.

 

  1. Evaluate the Results

Retractable banners may not be the easiest types of material to measure results, but it’s still possible. You can do this in a number of ways – including a QR code that takes people to a specific page, for example, or through good old-fashioned conversation. If a customer came to your company or stand at an event and made a purchase, ask if they saw the banners.

Retractable Banners in Vancouver

If you would like to have your banners made, please contact us! At Rayacom you can either send your finished design or download some customizable templates. Also, if you need help with the design, we can give you a hand. To contact us, click here.

View post →
5 minutes read
Booklets, Marketing Materials

Booklet Printing in Vancouver: 6 Tips on How to Craft an Awesome Booklet to Promote Your Brand

Recently, we highlighted here in the Rayacom blog the versatility of booklets. This type of printed material can be used for a number of purposes – instruction manual, catalog, magazine… It all depends on your goal and creativity. And the best thing is: it has a lot to add to your marketing strategy.

 

If you’ve read our text – and this paragraph here above – and you’re interested in booklets but still don’t quite know how to start producing yours, this article is for you. In this text, we will give you some practical tips that can help you in this process. Keep reading to understand better.

Step by Step: How to Create a Booklet

Before making any decision about your company, you need to plan ahead, right? Well, with a booklet it’s the same thing. That is, before thinking about ready-made material – about design, images and content, you need to be clear about the purpose of your material. Check out the list below to help you simplify the preparation.

 

  1. Purpose

What is the purpose of your booklet? Will it be a product catalog? An instruction manual? A magazine that showcases your brand personality? And how will it be distributed? A booklet can be aimed at those who are already customers (it can be material that is sent along with an online purchase, for example) or it can be something that will introduce your brand to potential customers.

 

To make it easier, start by crafting a concise and specific paragraph with the purpose of your booklet. This is what will guide the entire process of elaborating the necessary texts, design and images – until you have your material ready at hand.

 

  1. Size

It is interesting to think about the size of your material, as this is directly linked to the final price. After all, it’s no use planning a material with 60 pages if your budget only allows a 12-page booklet, right? At Rayacom, for example, you can order booklets from 8 to 60 pages in sizes 8.5”x5.5” or 8.5”x11” – and the values ​​vary both according to these factors and also in terms of the number of copies. Through the website, you can make a budget quite easily just by informing this data.

 

  1. Agenda Meeting

With all the details of items number 1 and 2 well defined, it’s time to think about the content. What do you want to include in your booklet? Make a list of items, always considering the main objective and target audience. If you’re going to talk to someone who isn’t your customer yet, it’s a good idea to include a brand presentation. If you are going to talk to someone who is already a customer, this may not be so necessary. Will your booklet have different sections? Different articles? If yes, which ones?

 

Try to make a preliminary sketch to understand if you will be able to include everything you would like in the pages you have available, ok?

 

  1. Design and Content

If your company already has a design and content production team, this is the time for them to take action and to put on paper the ideas that have already been discussed. If not, you can use solutions like ready-made booklet templates. Here you can download some templates that can be customized in Adobe Illustrator.

 

If you don’t have a design team and you don’t want to use a ready-made template either, that is, you would like something more customized, you can talk to us directly. Rayacom has an in-house design team and they can help you with your project. Remember that using your brand’s visual identity is yet another way to reinforce your presence in the minds of your potential customers.

 

  1. Contact

Don’t forget to include in your content some ways your customers can get in touch with you. In other words, your booklet needs to have your email address, physical store address and opening hours (if any), website address, phone number, user on social networks…. It seems obvious to say, but many people forget or leave these details so discreet in the material that they end up losing customers.

 

You can also include QR codes to take your customer to a specific page or even to your social networks. What really matters is that whoever is reading finds this information easily.

 

  1. Photos

An attractive booklet needs to have good quality, beautiful photos of your products or services. The ideal is that you have professional images of your products (after all, you can use them not only for the elaboration of graphic materials, but also in social networks, for example). But if you don’t have or can’t do it, you can use stock images. Pixabay and Unsplash are good free image banks, while Shutterstock and Adobe Stock offer images that you can buy and use in your materials.

 

  1. Review Everything!

Before sending to print, proofread everything very well. Read all the texts and check for spelling errors and see if all text is readable. Also look at the images, make sure they are all on the correct pages and in good quality.

Where Can I Have My Booklet Print in Vancouver?

If you like the idea and already want to put it into practice having your booklet printed, please contact us at Rayacom. You can send your print-ready design yourself, conveniently and quickly, directly from the website. Or, if you prefer, you can talk to us and we can help you with all the elaboration. Click here to get in touch.