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Business Card Tips to Help You Stand Out

Business cards have been and remain a staple for business representatives all around the world to introduce themselves to other business representatives. Business cards are like fashion statements in their own sense in the business world.

Fun Shaped  Cut-Outs

Who said business cards have to be the usual rectangle shape? For example, imagine adding a handle to the end of your business card and turning it into a butcher’s knife? This would help any butcher to stand out! Or a clothing store turning one side of their business card into the curved part of a hanger. These are just a few things we’ve seen done. With the right team and willingness to try something different, there are so many more creative designs you can do with your business cards.

 

fun business cards

 

Bold Fonts

Say it loud and say it proud with big, bold, and loud fonts. This is bound to grab the attention of the person you’re giving your business card to. It will also help you to stay top of your mind and stand out visually. Most people once they receive a business card will probably put it in their pockets and forget about it. You want to make sure your business card stands out so once they remove it from their pockets, they just have to take another look, and later check out your business.

QR Codes

QR codes are becoming more and more popular with the COVID restrictions. However, they can serve a different purpose on your business cards. You can use QR codes to direct your potential customer directly to your website, introduction video, or the product page. If you are looking to add an interactive element to your business cards, QR codes are definitely the way to go.

If you’re looking to boost your brand presence or increase your leads, you might be surprised how much revamping your business card might help. Whether you are located in Edmonton, Calgary, Ontario, or British Columbia, we have the design and production team in place to work with you on creating a memorable business card design.

 

Uncategorized

3 Ways to Create A Cohesive Strategy with Print & Digital

Marketing

Print and digital marketing aren’t as separate as you think. They are two sides to the same coin and both are necessary to achieve successful marketing. When you integrate the two, you extend your reach and build deeper engagement for your target audience. Here are three ways you can tie your print and digital marketing together.

QR Codes

QR codes are scannable barcodes that will direct users to your site or landing page. Adding QR codes to your print ads is an easy way to give your users direct, immediate access to your site. You can use QR codes to give your target audience further details that won’t fit in your print ad. QR codes can be scaled to size, so they can be used on various size print ads from newspapers to billboards.

printing edmonton

Augmented Reality

Augmented Reality apps like QR codes let users scan images with their cell phones and interact with your print material. You can use AR apps on business cards, flyers, packaging, and more. Once users scan the target image, they are taken to wherever you want them to be. You have a fully captive audience. They can watch videos, get further info, or virtually “try out” the product. Augmented reality lets you have the best of both worlds.

Personalization

Print is often overlooked in favor of digital marketing, but print is a vital part of your marketing strategy. For example, once you identify users who are engaged but in need of an extra nudge, you can send out a personalized direct mailer with a special offer. As we become more and more immersed in the digital world, an old-school letter can help you stand out from the competition.

We like to think of marketing as a flywheel. Each aspect of the marketing influencing and pushing customers towards the next touchpoint until the customer is ready to make a purchasing decision. There a tons of creative ways to tie all the different marketing touchpoints together. Whether it be from print to digital, print to SMS, or print to email, with the right amount of creativity you and your team can execute on some pretty amazing campaigns.

Rayacom Edmonton

We featured in bestinEdmonton.com

Rayacom Edmonton South has been featured in Best In Edmonton. Give them a visit in the link below!

We are Edmonton’s guide to finding the best of anything. Every month tens of thousands of people go to our site to learn about the best providers in any industry. Our writers and editors create content to inform readers, with no influence based on these commissions. We work hard to ensure our site is accurate and up to date, but some information may be different than what you find by visiting a vendor website.

Rayacom Edmonton

We are featured in Best In Calgary!

thebestCalgary.com

We are Calgary’s guide to finding the best of anything. Every month tens of thousands of people go to our site to learn about the best providers in any industry. Our writers and editors create content to inform readers, with no influence based on these commissions. We work hard to ensure our site is accurate and up to date, but some information may be different than what you find by visiting a vendor website.

About Rayacom

Rayacom is Canada’s leading hub for full-service print, design, and marketing services. Their full range of digital printers offset presses, and bindery equipment allows them to take on even your most ambitious print projects. No matter what your goals are, they’ve got you covered: their in-house experts are uniquely qualified to help you select the right products to showcase your message and reach your audience.

They’ve got their fingers on the pulse of a wide range of industries, from real estate to entertainment, hospitality to non-profits, and all manner of small businesses and professional services. With locations nationwide, you benefit from brand control, lower shipping costs, and speed to market.

Highlights

  • You get personalized service, local support, and national strength
  • Free pickup
  • Free shipping for over CAD 99 orders
  • Low price guaranteed on printing services

 

Rayacom printing, signs, and packaging services network.

We proudly serve our clients across 9 locations in Canada. With such a robust network across Canada, Rayacom has become a preferred choice for any and every printing, signs, and packaging needs. From digital to offset, short-run, quick, or large printing jobs, we have got you covered.

Printing services Edmonton    Printing services Red Deer    Printing services Burnaby    Printing services Calgary    Printing services Saskatoon    Printing services Toronto    Printing services Hamilton    Printing services Kelowna    Printing services Vancouver

Rayacom Edmonton

We are featured in Best In Edmonton!

bestinedmonton.com

We are Edmonton’s guide to finding the best of anything. Every month tens of thousands of people go to our site to learn about the best providers in any industry. Our writers and editors create content to inform readers, with no influence based on these commissions. We work hard to ensure our site is accurate and up to date, but some information may be different than what you find by visiting a vendor website.

About Rayacom.

Rayacom is Canada’s leading hub for full-service print, design, and marketing services. Their full range of digital printers offset presses, and bindery equipment allows them to take on even your most ambitious print projects. No matter what your goals are, they’ve got you covered: their in-house experts are uniquely qualified to help you select the right products to showcase your message and reach your audience.

They’ve got their fingers on the pulse of a wide range of industries, from real estate to entertainment, hospitality to non-profits, and all manner of small businesses and professional services. With locations nationwide, you benefit from brand control, lower shipping costs, and speed to market.

Highlights

  • You get personalized service, local support, and national strength
  • Free pickup
  • Free shipping for over CAD 99 orders
  • Low price guaranteed on printing services

 

Rayacom printing, signs, and packaging services network.

We proudly serve our clients across 9 locations in Canada. With such a robust network across Canada, Rayacom has become a preferred choice for any and every printing, signs, and packaging needs. From digital to offset, short-run, quick, or large printing jobs, we have got you covered.

Printing services Edmonton    Printing services Red Deer    Printing services Burnaby    Printing services Calgary    Printing services Saskatoon    Printing services Toronto    Printing services Hamilton    Printing services Kelowna    Printing services Vancouver