You already know that direct mail can be a great ally in your company’s marketing and advertising strategy, right? After all, we’ve already given you some tips on how to include this type of material in your planning – if you haven’t read it, you can check it out here and here. And we attest that it is worth it, since this is one of the strategies with the highest return on investment.
Anyway, if you’re already convinced to include direct mail in your planning but still don’t know how to start doing it, this post can help you.
Canada Post Direct Mailers
For starters, if you’ve never invested in direct mail, we’ll guide you through the steps necessary for a successful mailing. Follow the step by step below.
To get started, you need to know what you want to communicate in your direct mail campaign. Is it a promotion? An opening? A special condition for those who take the material received to your store? This is what needs to be defined first, as it will set the tone for the entire campaign.
Prefer short, clear and objective sentences. Don’t write too much, but also be sure to include all the important details – if you’re communicating a promotion, make it clear how long it lasts, for example.
Once you have defined what you want to communicate to your potential customers, it is time to define how to do it, that is, what design will be used. If your company already has a designer, this part is simpler. If not, you can use specific tools for that, like Canva, for example.
If you’re in the Burnaby and Vancouver area, you can count on RayaCom’s help too. We have some premade layouts that you can use. In addition, we also have a design team that can help you if you want something more personalized or have specific demands.
- Size and Number of Copies
It’s time to choose the details – size of material that will be printed and how many copies will be sent. To give you an idea, to print and send 500 units of a 4×6 size printed material costs about $266. If you want to print and send 5000 copies, the value goes to $1585. You can get this quote directly on the RayaCom website.
- What About Shipping?
You might be wondering how to ship – especially if you don’t have a mailing list, right? Because many companies already do this work together with printing, as is the case with RayaCom. You just need to select whether you prefer your material to be delivered to homes, businesses or even rural areas.
If your goal is to target a specific neighborhood in the city, you can also indicate this by filling in the postal code on your order form. Finally, fill in the campaign start date. And that’s it, then just wait about five business days – time needed for printing and internal processes – and your direct mail campaign will be underway.
Canada Post Direct Mailers
As you can see, the whole process is simple and fast. If you are interested in campaigns and direct mail, please click here for more information. And if you need further guidance, contact us and we can help.