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3 minutes read
Corrugated Boxes, Custom Packaging

8 Ideas on How to Use Custom Folding Cartons as a Part of Your Marketing Strategy

Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

 

Custom Folding Cartons & Packaging

 

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

 

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

 

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

 

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

 

How to Use Custom Folding Cartons in a Marketing Strategy?

  1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

 

  1. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

 

  1. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

 

  1. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

 

  1. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

 

  1. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

 

  1. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

 

  1. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

 

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.

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2 minutes read
Corrugated Boxes, Custom Packaging

Custom Packaging: How to Send a Message to Customers Through Them

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.

 

Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.

 

  1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.

 

  1. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.

 

  1. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.

 

Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!

 

And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

 

 

 

 

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3 minutes read
Custom Packaging

5 Tips for Creating Personalized Packaging That Will Grab Customers’ Attention

Think about the last times you went to the supermarket or even to a store (whether physical or virtual) to make a purchase. Did you buy something just because you were attracted to the packaging? If you did, you will probably understand right away the importance of our article today. And even if you didn’t buy it, it’s quite likely that some product has caught your attention because of a personalized, different, creative and beautiful tag or packaging.

 

This is the first purpose of packaging: to get the attention of a potential buyer. So, if you have a brand, you already know that when done correctly and creatively, the packaging becomes responsible for selling your product. Packaging also conveys a message and makes the consumer feel in a specific way. When it comes to online shopping, personalized packaging can surprise and retain a customer.

 

Tips for Creating a Custom Boxes and Custom Packaging

So if you have a brand and are thinking about investing in custom packaging, you’re in the right place – today we’ll give you five tips when it comes to crafting creative and interesting boxes and tags.

 

  1. Show Your Identity

Let’s use some examples to illustrate the tips. Let’s say you have a natural cosmetics brand and the visual identity colors are lilac and light blue – use the same tones when thinking about the design of the product boxes, as well as the same fonts. This helps reinforce branding in your customer’s mind.

 

  1. Use All Available Spaces

Still using the cosmetics brand example, let’s say you are designing the packaging for your new solid shampoos, which will be cardboard boxes. The instructions for use, ingredients and other information don’t all fit in the same space? No problem, you can also use the inside of the packaging – which may seem obvious, but not everyone remembers that. This saves you from having to consider printing small flyers to send along.

 

The same advice goes for personalized gift boxes – you can use the inside to print tips or instructions or even a pattern that matches your brand. The outside can have your brand’s colors, while the inside is a pattern of plants used in the formulation of cosmetics, which can generate a positive surprise when the box is opened.

 

  1. Less is More

Yes, custom packaging offers a multitude of possibilities for materials, colors, and patterns. If your brand identity matches this color profusion, great! But if the style is more minimalist, don’t be afraid of simplicity – in many cases, less is more.

 

  1. Fun Mood

Does your brand have a fun and humorous identity? Then bring these concepts to the visual identity of your products. Here, we will use as an example a company that grows and sells fruits, such as strawberries and raspberries, which are sold in clear plastic boxes. Why not play with the tag that wraps the box? Using the illustration of a character eating the berries, for example – which, in this case, are the real fruits, since the box is transparent.

 

  1. Play with Formats

If the best way is to put your product in a certain type of packaging, don’t limit yourself to the basic idea. Let’s say you are launching a new line of bar soaps and the best packaging for them would be a box. However, instead of using an ordinary box, how about using a package that opens like a book, for example? The action of “turning the page” makes the packaging much more special and interesting; moreover, it makes the packaging something worth keeping and using as a decorative element.

 

Where to Order Custom Boxes and Custom Packaging?

Did you like the idea of personalized packaging for your brand but still don’t know how to start? Then talk to us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.