Small businesses often face the challenge of standing out from the competition. One way to differentiate your brand is through personalized packaging. Using custom folding cartons, you can catch customers’ attention, communicate your brand message, and make a lasting impression.
If you’re reading this, I bet you already know this – in particular, the importance of branding in getting your brand to resonate with your customer base. But you may still be at a loss as to how to come up with this type of layout—especially if you don’t already have a design team in place. If you fit this description, read on for some interesting tips. Also, if you are still not completely convinced that you need custom packaging, you can also read this post, which gives practical ideas on how to incorporate them into your marketing strategy.
Custom Folding Cartons: Practical Design Tips
Let’s say you’re launching your own brand of scented handmade candles and you’re thinking about what packaging you find interesting for your product. If you already have a visual identity for your business, separate its elements – such as fonts, colors, and logo – and read the tips below, I bet things will become clearer in your mind.
- Choose the Right Design Elements
The design of your personalized folding cartons is crucial in communicating your brand’s message and values. When choosing design elements such as color, typography, and graphics, consider your target audience and what would resonate with them. Make sure your design is consistent with your brand’s overall look and feel and reflects your brand’s personality.
- Add a Personal Touch
Adding a personal touch to your folding cartons can make your brand feel more relatable and memorable. This can be achieved through custom illustrations, hand-drawn lettering, or personalized messages. You can also add QR codes or NFC tags to your packaging to provide customers with additional information or incentives.
- Use High-Quality Materials
The quality of your folding cartons can impact the perceived value of your product. Choose high-quality materials that reflect your brand’s image and values. You can also consider eco-friendly options such as recycled or biodegradable materials to appeal to customers who prioritize sustainability.
- Optimize for Functionality
Your folding cartons should not only look good but also be functional. Consider the size and shape of your product and how it will fit in the packaging. Make sure your cartons are easy to open, close, and store, and that they provide adequate protection for your product.
- Showcase Your Brand Story
Your personalized folding cartons can also tell the story of your brand. Use your packaging to showcase your brand’s history, mission, or unique selling points. This can help build trust with customers and differentiate your brand from competitors.
Ok, I Have a Lot of Ideas, but I Know Nothing About Design…
Don’t worry about that. If you already know how you’d like your packaging to look – which includes colors, fonts, and information to include – but don’t know exactly how to turn that idea into reality, we can help you. Get in touch with us by clicking here – we at RayaCom have an in-house design team that can help you with that.
Custom Folding Cartons
And if you not only already know exactly what you want but also already have the files, you are just a click away from your personalized packaging. In that case, click here and check our prices and delivery times – we make a series of packages, such as boxes of different sizes, sleeves, and tags.