View post →
4 minutes read
Marketing Materials, Retractable Banners

Retractable Banner Stand: Tips for Creating an Effective and Attention-Grabbing Material

There are a number of forms of advertising that appear all the time, especially with social networks increasingly present in our daily lives. But there are some materials that continue to be used, no matter what – this is the case with retractable banners. And the reason is very simple: they are versatile, effective and cost-effective.


They can be used for a number of purposes – to publicize your brand or a new product at an event or trade show, to communicate a promotion, to draw attention to a new business opening… The possibilities are endless. With that in mind, in this post we have separated some simple but important tips that will help you plan a flashy banner that can convey the message you want to communicate.


How to Craft a Successful Retractable Banner

Are you looking to have a retractable banner made for your company? Then read below for tips for assertive design.


  1. Keep Your Logo at the Top

Typically, the top of the banner is the first place people look at. Soon, they will notice your company name and colors – this is a simple and effective way to reinforce your brand among customers and potential customers.


  1. Pay Attention to the Order

When looking at your banner, people will scan it from top to bottom and left to right. So, you need to organize the information you want to get across in this way. And remember: stick only to essential information to avoid excesses in the material.


  1. Good Images

If your objective is to draw attention to your products, it is necessary that those who look at your banner can not only see them but also be interested in them. Therefore, prefer good quality images (that is, high resolution) of your products. If you have difficulty with this, Rayacom’s design team can help you by analyzing whether the images are properly sized.


  1. Use Colors

Colors are your great allies when it comes to getting people’s attention, so use them! But always sparingly – prefer to use the tones already present in your visual identity and avoid too much color mixing to guarantee that the message will be visible and easily readable.


  1. Typography

If your visual identity already includes some fonts, use them. All this helps to reinforce your brand presence. But the advice is the same as the one we gave about colors – avoid too much mixing and focus on keeping the message clear and visible. Therefore, avoid long sentences and very small letters.


  1. Use With Other Forms of Advertising

Let’s say you want to have banners made to promote your brand and products in a Farmer’s market. You can use them alone, of course, but the ideal is to set up a strategy with various types of printed materials – that way, you can communicate with more potential customers. Good examples are flyers and booklets, which you can distribute to potential customers who have already seen the banner, are interested in the product and have come to talk, but haven’t bought it yet.


  1. Try it!

We don’t always get everything right the first time – if you’re unsure about a specific design, do more than one version. That way, by looking at them later, observing the general scenario of the event, you can better evaluate and thus make better decisions for the next few times.


  1. Reuse

Do you always participate in events or do you intend to use the banners on more than one occasion? If so, avoid including details like dates or event names – choose a clear and concise message, but without very specific data.


  1. Evaluate the Results

Retractable banners may not be the easiest types of material to measure results, but it’s still possible. You can do this in a number of ways – including a QR code that takes people to a specific page, for example, or through good old-fashioned conversation. If a customer came to your company or stand at an event and made a purchase, ask if they saw the banners.

Retractable Banners in Vancouver

If you would like to have your banners made, please contact us! At Rayacom you can either send your finished design or download some customizable templates. Also, if you need help with the design, we can give you a hand. To contact us, click here.

View post →
3 minutes read
Retractable Banners

Retractable Banners: Advantages and Reasons to Incorporate Them in Your Branding Strategy

If you have a brand, chances are you’re always looking for solutions to promote it – if it’s a way that’s inexpensive, has a good cost-effective ratio and is versatile, even better. If you agree with the previous sentence, we have an option to suggest: retractable banners. Yes, this type of material, in addition to bringing together all the characteristics mentioned above, is still durable, reusable and easy to use. Have you ever thought about it? If not, we are going to cover some advantages of retractable banners in this post. Keep reading to understand better.

What are retractable banners?

Also called roll-up banners, retractable banners are printed materials that you can roll up and unroll at your convenience. This type of banner also usually has a base that helps to fix the banner to the floor – so it stays taut and doesn’t need to be hung on the wall.

In addition, they are light and easy to carry. That is, it is a type of banner that you can place wherever you need it – in addition to being able to take it to special events with ease.

How Do Brands Use Retractable Banners?

We already pointed out at the beginning of this text that retractable banners are versatile, right? Because its use depends a lot on your company’s routine – but there are many possible uses, this type of material only has to add when we talk about brand awareness. Check out some suggestions below:

  1. Flag a Specific Product

Let’s say you own a supermarket and are working with a new brand of specialty chocolates. You can use a banner to draw attention to that specific brand, which may have been placed in a prominent place in the store, for example. So even your most distracted customers will be curious.


  1. In Presentations

If you represent your brand in presentations to the general public or meetings with other companies, you can use banners as a way to inform your audience of basic data, such as your company name and logo, presentation theme, etc.


  1. Flag Special Events

Would you like to invite your customers to a different event? A retractable banner might be a good idea. Let’s say you have a restaurant that doesn’t open on Mondays, but you’d like to test and open the doors every Monday in September – you can set up the banner during every weekend of that period to let people know that the restaurant will be open.


In the case of the event mentioned above, it takes place within the company itself. But the reasoning is also valid for external events – such as participation in a producers’ market or a fair in the sector.


  1. Event Sponsorship

If your brand is sponsoring an event, banners are also a good way to let the general public know. For example, if you have a health food and sports supplement store and you are going to sponsor a running event, an interesting idea is to add a banner with this information near the place where the athletes will arrive. This will reinforce your brand presence both among the athletes and among those who are there to watch the event.

I Want to Have My Banner Made!

If you are interested and would like to have a retractable banner made, contact us. Rayacom specializes in a range of printed materials and you can order your retractable banner directly through our website. The banners are printed in color, 33″x79″ and have a robust yet lightweight structure – great options to present your brand.


In addition, they are ready in up to three business days – you can either send your print-ready artwork or request a quote for material development directly with us. To request a quote, click here.