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3 minutes read
Canada Post Mailers, Flyers, Marketing Materials

Direct Mail: How Can I Track Results and Know if My Strategy Worked?

When we talk about advertising strategies for a brand, it is very common that the focus is always more intense on the planning and execution of that specific action than on the measurement of results. And when it comes to direct mail, it’s no different: we always think about what to communicate, about design, to whom we would like to send that material…


It turns out that it is necessary to track and measure results to understand if the strategy is working. That is, to understand whether the investment is being successful or not. If you still have doubts about how to do this, we have prepared a guide with some methods that can help you understand if your direct mail is being effective.

How to Track Direct Mail Results?

Let’s start this article with good news: measuring and tracking the results of a direct mail strategy today can be simple! Also, there are a number of different ways to do this, you can either use more than one per campaign or switch between them to understand how your audience best interacts with the material. Check out some suggestions below.


  1. Trackable URL

One of the simplest ways to measure results is through a trackable URL. That is, in your direct mail you will direct your audience to a landing page or a specific section of your website. That way, you can check the clicks via Google Analytics.


You can even make different URLs and send different printed materials to two regions of the country or city, for example – so you can even test which area was most impacted by the strategy.


  1. Discount Coupon

This type of strategy is often very successful – recipients are happy they got a discount and you can track how many times a coupon has been used. It is very useful for online stores, but it can also be done in person (the person takes the material received to your store) or even over the phone.


In that case, remember to offer a discount that is attractive to the customer and still viable for you.


  1. QR Codes

Want an even easier way to drive the direct mail audience to your website? Include a QR Code that takes them to a specific page. It works the same way as the URL, but people can just point their phone camera at the code and check out your page.


  1. Service via WhatsApp

If you use corporate WhatsApp at your company, you can also include a phone number in the material. If you use customer service bots, you can include a question about the mailing so you know who got there through the mailed material.

And How to Collect and Analyze the Direct Mailing Data?

Through the above methods, you are able to collect a series of data. These are: response data (i.e. how many people accessed the link or QR code), qualified response data (people who not only accessed your website, but showed real interest in the purchase – added products to the cart, for example) and sales data.


In this way, you can calculate three types of cost:


  1. Cost per response (total campaign spend / total responses).
  2. Cost per qualified response (total campaign spend / total qualified responses)
  3. Cost per sale (total campaign spend / total sales).


With this data in hand, you can compare your company’s revenue and profit before and after the campaign and understand if it made sense for you.

Canada Post Direct Mailers

And if you would like to run a direct mail campaign for your business in Canada, we can help you with that mission. Here you will find all the necessary information, but you can also contact us directly to ask questions and we will help you find a suitable solution for your company.

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4 minutes read
Flyers, Marketing Materials

Flyers, Folders or Pamphlets: What’s the Difference? How to Choose the Best Format for My Business?

Flyers, folders and pamphlets are graphic materials made to publicize a brand, event or services. They can also be for informational purposes or for offline marketing strategies. But do you know the difference between them? And how to choose the best format for your advertising strategy?

Flyers, Folders or Pamphlets?


In this article we will explain what each one is and show you how they can be used. But first, it is important to point out: a consistent marketing strategy can have more than one format of material to reach different audiences – in addition, of course, to interaction with online strategies. That is, it is interesting to know the formats precisely to understand which ones best fit which objective. Keep reading to understand better.


The pamphlet appeared for the first time in the middle ages, in the 13th century to be more precise – was a kind of anonymous love poem made to circulate among people. Later, the pamphlet was intended to disseminate texts and poems that were smaller than books. Today, the pamphlet as we know serves to disseminate and spread quick information, such as store openings, promotions and information in general.


It is usually printed in A5 and A6 sizes, and on lighter (thinner) paper. Intended to be a fast-moving and low-cost material, the pamphlet is perfect for printing in large quantities. Because of this, it generally has a simpler print, in one color, for example. It is an interesting material to promote quick sales, for example, and increase the number of people in your establishment quickly.


Flyers are very similar to pamphlets and can be seen as an evolution of them. According to the meaning of the name flyers (objects that fly) this type of material is intended to be delivered quickly and in mass. What differentiates flyers from pamphlets are the more elaborate arts, printing in more colors and heavier papers.


Not only is the design of the flyers more sophisticated, but also the colors are more striking, all designed to make an impact on who will receive the material. It’s a good format for publicizing openings (after all, the first impression matters!), specific events (a party or an exhibition, for example), although it can also be used to promote discounts.


The folder is the trio’s most sophisticated graphic material. In order to bring a richer experience in information and details, the folder has a much more refined and informative design. Although the folder is more expensive, it will generally also be printed in less quantity. In this case, there are a number of formats that can be adopted – simple, accordion, folded in two or three and others.


How to use them?

Let’s talk about a basic practical example of how it is possible to use the three types of material in a marketing strategy. Let’s say you’ve opened a pizzeria and your first goal in terms of publicity will be to publicize your establishment in the neighborhood. One idea would be to print flyers with beautiful and eye-catching photos of the pizzas (it is interesting to use images of your own products! This attracts more attention than generic photos) to communicate the opening and even some special conditions for the opening date (like a discount) .


Pamphlets can be used to communicate a promotion that can last a little longer, like a month, for example. Let’s say it’s a 10% discount for those who deliver the pamphlet at the store at the time of ordering. That way, you can negotiate better prices for printing more units. And then space out the distribution well to try to increase sales volume throughout the month.


Finally, you can have folders with the menu printed in the store – that way, those who go there can take one home to check the flavors before ordering by phone or app. In this case, don’t forget to include a QR code that takes the consumer to the online ordering platform you use. That way, you can connect the strategies – online and off-line.

Flyers and Graphic Materials in Vancouver

If you are interested in the marketing strategy involving graphic materials, please contact us at RayaCom. We work with a number of options and can help you choose the best ones for you. In addition, we also have an in-house design team that can help you with graphic questions if necessary.

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3 minutes read

Vancouver Flyers Printing: How Can I Use This Type of Material to Increase My Company’s Sales?

It may seem obvious to say, but marketing actions to promote a brand or company through flyers do not always have the same goals. Your main objective can be to promote a new brand, it can be to reinforce the corporate image, increase the number of leads and, of course, it can also be to increase sales. And it is precisely on this last objective that we will focus in this article.

Can Flyers Help Me Sell More?

Yea! Did you know that the sales rate of a campaign with flyers can exceed 5%, while the best average online results are from email marketing with a conversion rate of only 2.53%? That means delivering your message through 100 flyers to your target audience is up to twice as effective as sending out 100 emails to your potential customer base.


At a time when there is so much talk about digital marketing, is it really worth investing in print media? And how are the flyers in this story? Is it still worth investing in them?


We are going to prove that, when done correctly, flyers campaigns can be as or more effective in results for your business than digital strategies. Check out below some tips to take into account when scheduling a publicity action with flyers.

Focus on Flyer Design

According to research by SJ Insights, the average person is exposed to more than 362 ads a day! So how do you make your message stand out amidst so much competition for attention?


Having a clean and attractive design, for example. In addition, with a central image that communicates your message and a short and assertive title, but at the same time capable of arousing curiosity in those who read it. We’ve already talked about it in this post – but it’s worth remembering that RayaCom has a design team ready to help you with your needs if needed.


Who Will Hand Out the Flyers?

You’ve invested in interesting flyers with attractive design and accurate text – that’s great! But the strategy doesn’t stop there – have you thought about how this material will be handed out? It is necessary to keep in mind who your customers are, what their tastes and characteristics are in order to define where this delivery will be made.


If you intend to promote an alternative music party, there is no point in distributing your flyers on busy corners, for example, where only a small portion may be interested in the subject. Think of art galleries or cultural events, for example – the number of interested parties can be much higher.

Offline and Online Walk Together

We know that integrating offline marketing actions with social networks is an excellent way to boost your results and attract more people to your store or service. Thus, an excellent way to track the results of your flyers and be able to take more and more efficient actions while spending less resources is to insert promotions with QR codes and addresses for your social networks or even phone numbers.


Finally, and most importantly, remember: the difference between good flyers and bad ones is that the good ones make a clear promise and deliver something without asking for anything in return. In addition, it has a well-made print, with vivid colors that make your message easier to read, causing a positive visual impact.

Flyers Printing in Vancouver

So now that you already know how to plan flyers that bring customers and more results, it’s time to get in touch with those who for years have been producing flyers with the agility and quality that your company requires for you to achieve the results you deserve.


We at Rayacom have the experience and technology necessary to meet your needs in the best possible way. Understand better how to achieve better results by contacting us!

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3 minutes read
Flyers, Marketing Materials

Flyers Printing: What Is the Ideal Quantity for My Campaign?

Flyers is one of the most used tools to stimulate sales of a particular product or service. The amount of flyers for printing must be based on distribution and it is necessary to use some strategies to have optimized and efficient results.

Throughout this article, we will give you some tips so that you can design your calendar and arrive at the amount that makes sense for your campaign.

When to Use Flyers Printing in Your Business?

Flyers are simple graphic materials and have a high return power. But for that to happen, it is interesting to set up a dissemination strategy and understand if they fit into it. Flyers are great ways to announce new services, store openings, supermarkets, pizzerias and any other type of commercial establishment. In general, people automatically associate flyers with something new. Therefore, this is an important tool for people to know certain products and get excited about discovering new places that have opened in the neighborhood.

Where to Deliver These Flyers?

To reach your audience, the ideal thing is that you distribute these flyers in places with high traffic of people. Choose specialized companies to distribute the flyers in places that people who might be interested in your product can be. In addition, you can leave these flyers in establishments that your audience will have access to and that are related to the product or service being advertised.


To have great results in your flyers, identifying the target audience is one of the most important activities. Identify who are the people who are interested in the promotion or service included in the flyers, in order to have greater chances of selling.

After All, What Is the Ideal Number of Flyers for Printing?

This amount will depend on the audience you want to reach, the defined strategy and, above all, the duration of the promotion included in it. Let’s think of a practical example: you opened a unit of your chain of pizzerias in a new neighborhood and you would like to publicize the opening of this new store to the neighborhood. You can offer a promotional price for a certain period to those who present the flyers when paying for pizza, for example.


In this case, create a schedule with dates, with the end date of the promotion being the end of the calendar for that specific campaign. Then decide how many days the flyers distribution will take place and where it will take place. In high-traffic places? In building entrances? If you are going to leave it at commercial establishments, find out how many people go to these places, to get a sense of the ideal amount. Also think about the flow of people that you have the capacity to serve on a daily basis, you must take into account the possibility of high demand for your product.


From there, you can get an idea – anyway, in the case of promotions or limited benefits, it’s best not to exaggerate the number of copies (since they will only be used for a specific period). For more general flyers, you can even have them printed in larger quantities to get a lower price for the whole and then structure the delivery dates over the months.

Flyers Printing in Vancouver Canada

If you already have your advertising campaign with flyers structured, talk to us at Rayacom. You’ll be glad to know Rayacom offers flyer printing services in these 9 Canadian cities. VancouverBurnabyKelownaTorontoHamiltonEdmontonCalgaryRed Deer & Saskatoon.

We work with full-colour double or single sided print materials with premium offset quality. In addition, we have a special option for those who can wait between five and ten business days for printing – it’s our wait and save flyers. In this case, you give us a little more time to print the material and we will offer you a special price. To see more details, click here.


Contact Us if You Have Any Questions or if You’re Having Trouble With the Website or Need to Contact Our Customer Service.


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4 minutes read
Canada Post Mailers, Flyers

Promotional Flyers Printing: What It Is and How to Create Successful Ones

Promotional flyers are important tools in a marketing strategy. Whether to promote products, services or events, this material is essential to reach your customer. But do you know the power of this print, what it is and how to create flyers that guarantee the results you need? So, check out this article to learn how to craft successful material. Check it out!

What Are Publicity Flyers?

Publicity flyers is a type of promotional printed material. It is mainly used for the promotion of products and services in places with high traffic of people, such as streets, squares and the most diverse events.

The word flyers means ‘something that flies’, which brings the idea of ​​something quickly distributed, as if passed from hand to hand. In general, flyers for publicizing a party or any other event have small dimensions, being produced in A5 and A6 format in superior weight, with mass distribution, quick reading messages and impactful images.

Why Should You Use Flyers for Marketing?

Even with the expansion of social networks, which ended up becoming advertising showcases, printed materials did not leave the scene. On the contrary, they continue to be part of companies’ marketing strategies.

That’s why promotional flyers are so used in campaigns by the most varied segments: it is a material that is able to establish greater contact with the public, since the impact is immediate. As the visual style is attractive and the messages are fast, the absorption of information is also capable of arousing curiosity.

Another advantage is that this material has a low cost, since it is usually produced in large quantities. So, if you want to reach your target audience accurately and quickly, the event, product or promotion flyers are the right piece.

How to Put Together Successful Flyers?

If you are interested in including flyers in your advertising strategy, check out the tips below to get this material right.

  1. Attractive Call

This will be your first (and only!) opportunity to grab the reader’s attention, so it should be a short, impactful sentence. The font should be big and you can work with some color to make it stand out even more. You can also use a subtitle to complement the call, explaining it if necessary.

  1. Text

The text must be concise and easy to read. The purpose of flyers is to promote what the company can offer to its potential customers, so get right to the point! In addition, it is important to give the reader enough information on how to contact the company or how to go to the event.

  1. Promotion/Discount

This is one of the most efficient ways to keep the reader’s interest; people love discounts and freebies. So, if you create a coupon encouraging the potential customer to get in touch, you can have even more success in the campaign.

  1. Image

Creating flyers that contain only text can make it look uninteresting and boring, so be sure to include an image, photo, or illustration that represents what you’re promoting. The best option is always to use your own photos, that is, that show your product or service. If this is not possible, you can use a generic one, from an image bank.

  1. Design

It is important to take some care in this regard, such as avoiding excess types of fonts and colors, for example, to prevent the final result from being polluted and making it difficult to read. A simple, harmonious layout that reflects your brand identity should always be your ultimate goal.

If you don’t have someone responsible for design in your company or don’t know how to get started, you can contact us at RayaCom. We have an in-house design team that can help you develop graphic materials according to what you want.

Where to Make Flyers in Vancouver, Edmonton and Calgary

We at RayaCom are specialized in graphic materials – including flyers – and we can help you if you want to invest in this strategy. As stated above, we can even help you with the design of your materials. In addition, we work with a series of modalities, such as 24-hour printing; printing with postage (you can indicate the type of audience you want to reach and we’ll make your flyers reach them); and also wait and save printing (where the delivery time varies from 5 to 10 business days, but you pay less).

If you have any other questions please contact us.

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3 minutes read
Business Cards, Flyers, Labels, Marketing Materials

Custom Design and Printing: Types of Printed Marketing Materials That Can Help Your Business

Every company that interacts with any clients or customers needs to be printing marketing materials. When you have contact with customers; you may have already realized the need to have some printing marketing materials. Yes, even in the digital age, where your website and social networks are gaining more and more relevance each day, printed marketing materials still have their captive place. If you have an online store, you may feel the need to send a card with your brand identity to customers. If you sell an artisanal product such as bread or cookies, you can enhance the packaging with a sticker with your logo.


With many stickers and label printing opportunities, the production of these materials certainly has a huge weight in your marketing. No matter the size of your company it’s all a matter of figuring out which types of printed marketing makes sense to you. If you have any doubts about which ones they might be, below are some examples of what is possible to do:


The Practicality of Flyers

Flyers are great tools for providing detailed information to the public. If it is of good quality both in design and content, some consumers may keep it for reference. Which is halfway to a sale (or a return to your establishment).


Below are some examples of how to use pamphlets or flyers in favor of your business:

  • Acknowledgement flyer: use for shipping along with your product, thanking the customer for their purchase and preference.
  • Instruction leaflet: where you put information on the operation or method of use of the product sent.
  • Commercial flyer: used to promote new products, company opening and promotions.


In summary, a flyer is a printed material of great visual impact. In other words, they are flashy, attractive, and must have interesting content. They are certainly ideal pieces for promoting your brand.


Business Cards Printing

Business cards are great when it comes to attracting new customers. However, your company needs to do a good job first. The business card will act as a catalyst in the process.

The right time to deliver a card is just when the product and/or service has been praised by the customer. This way, the client will be able to indicate their work more easily. The best marketing that exists is still the famous “word of mouth”.


Letterheads and Notepads Printing

Letterhead is widely used by investment companies, law firms, medical clinics, among others. This type of personalization increases visibility, as the customer will always be carrying your company’s brand with him. Another important point is simplicity. This is a simple, inexpensive material and a great gift to give to your customers; after all, who doesn’t have a notepad on their desk?

Custom Design and Printing

Custom stickers are the greatest allies for packaging personalization. We recommend investing in a creative design – if you already have your logo and your brand’s colors defined, take the opportunity to include them. This helps to reinforce the strength of your brand.


After all, the custom stickers can have several uses, such as:

  • Packaging customization
  • Product labels
  • Adhesive label as a corporate gift
  • Thank you sticker for purchase


Custom stickers are a great investment in printed material and it helps a lot in promoting your brand and customizing your products.


Custom Design and Printing in Edmonton, Toronto, Vancouver

If you need printed materials for your business, please click here and contact us. We can help you with your business needs – plus we have services that can be done within 24 hours.

Contact us if you have any questions or if you’re having trouble with the website or need to contact our customer service?

Call Customer Support Team at 1-877-75PRINT (77468) from 9 am to 6 pm PST.

Choose from our 12 locations, including printing services in Vancouver, Edmonton, Toronto.