It may seem obvious to say, but marketing actions to promote a brand or company through flyers do not always have the same goals. Your main objective can be to promote a new brand, it can be to reinforce the corporate image, increase the number of leads and, of course, it can also be to increase sales. And it is precisely on this last objective that we will focus in this article.
Can Flyers Help Me Sell More?
Yea! Did you know that the sales rate of a campaign with flyers can exceed 5%, while the best average online results are from email marketing with a conversion rate of only 2.53%? That means delivering your message through 100 flyers to your target audience is up to twice as effective as sending out 100 emails to your potential customer base.
At a time when there is so much talk about digital marketing, is it really worth investing in print media? And how are the flyers in this story? Is it still worth investing in them?
We are going to prove that, when done correctly, flyers campaigns can be as or more effective in results for your business than digital strategies. Check out below some tips to take into account when scheduling a publicity action with flyers.
Focus on Flyer Design
According to research by SJ Insights, the average person is exposed to more than 362 ads a day! So how do you make your message stand out amidst so much competition for attention?
Having a clean and attractive design, for example. In addition, with a central image that communicates your message and a short and assertive title, but at the same time capable of arousing curiosity in those who read it. We’ve already talked about it in this post – but it’s worth remembering that RayaCom has a design team ready to help you with your needs if needed.
Who Will Hand Out the Flyers?
You’ve invested in interesting flyers with attractive design and accurate text – that’s great! But the strategy doesn’t stop there – have you thought about how this material will be handed out? It is necessary to keep in mind who your customers are, what their tastes and characteristics are in order to define where this delivery will be made.
If you intend to promote an alternative music party, there is no point in distributing your flyers on busy corners, for example, where only a small portion may be interested in the subject. Think of art galleries or cultural events, for example – the number of interested parties can be much higher.
Offline and Online Walk Together
We know that integrating offline marketing actions with social networks is an excellent way to boost your results and attract more people to your store or service. Thus, an excellent way to track the results of your flyers and be able to take more and more efficient actions while spending less resources is to insert promotions with QR codes and addresses for your social networks or even phone numbers.
Finally, and most importantly, remember: the difference between good flyers and bad ones is that the good ones make a clear promise and deliver something without asking for anything in return. In addition, it has a well-made print, with vivid colors that make your message easier to read, causing a positive visual impact.
Flyers Printing in Vancouver
So now that you already know how to plan flyers that bring customers and more results, it’s time to get in touch with those who for years have been producing flyers with the agility and quality that your company requires for you to achieve the results you deserve.
We at Rayacom have the experience and technology necessary to meet your needs in the best possible way. Understand better how to achieve better results by contacting us!