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2 minutes read
Corrugated Boxes, Custom Packaging

Custom Packaging: How to Send a Message to Customers Through Them

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.

 

Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.

 

  1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.

 

  1. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.

 

  1. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.

 

Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!

 

And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.

 

 

 

 

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2 minutes read
Corrugated Boxes, Hang Tags

Custom Hang Tags Printing: Let Your Products Shine!

Custom hang tags – these are the last things that people usually think about when selling their product. An often overlooked marketing tool, hang tags are those small tags that are attached to your new clothes, or wrapped around chocolate favor bags from Purdy’s. With the holiday season, printing custom hang tags is more important for your products than ever. Here’s some ideas on how you can use custom hang tags to take your branding to the next level.

Get Custom Hang Tags For Your Products

Custom hang tags are popular for adding that special touch to your premium products. Wrap them around your candles, gift baskets, or use them as labels for your wine and beer bottles—your options are endless. Custom hang tags are perfect for just about any product to showcase your brand.

 

Design Your Custom Hang Tags

Whether you’re a small business owner, or a home-based business, you can benefit from adding custom hang tags to your products. Custom hang tags can be designed in different ways, from using them to simply showcase your branding, to adding a coupon.

 

3 Ways To Design Your Custom Hang Tags:

  1. Add Your Brand – Add company colours and logos, and your company name. Make it bright, iconic, and memorable. Many people leave their custom hang tags on the product if it makes your product look nicer.
  2. Place a Coupon – You can add a coupon for your client’s next purchase with your company. They can keep the custom hang tag, and bring it to your store. Or, you can add a special coupon code where they can type this into your e-commerce store. 
  3. Say Thank You – Send a heartfelt message on your custom hang tag for the holidays. Let your clients know that you appreciate them, and thank them for their service and loyalty to your brand through your custom hang tag.

 

Add Custom Hang Tags To Your Custom Corrugated Boxes

Lastly, another idea where you can use hang tags would be on your custom corrugated boxes. Used as a last touch on gift boxes, you can add your custom hang tags after you tie a ribbon on your custom corrugated box.  Corrugated boxes are custom-printed directly with your design, allowing you to simply attach a hang tag and it would be ready to go. 

 

Where Can You Get Custom Hang Tags and Custom Corrugated Boxes?

Rayacom has your back—our high-quality custom hang tags printing and custom corrugated boxes have some of the lowest prices across Canada. With multiple locations nationwide, we strive to be your one-stop shop—printing everything you need for your business. Our popular products include our business cards, flyers, and custom printed stickers. Check out our custom hang tags printing, custom corrugated boxes, and other products, and elevate your brand for the holiday season.