A-Frame Sign: How to Design Your Communication Strategy Using This Type of Material
We have already talked here about the most varied uses of A-frame signs, which are great graphic materials, since they are versatile and can be used for a number of purposes. With them, you can both guide your customers inside your establishment (point the direction to the toilet, for example) and attract potential customers to your store, publicize an event and so on.
But how to design an assertive and cost-effective strategy using A-frame signs? That’s exactly what we’re going to talk about today, so read on for practical tips.
A-Frame Sign: The Types
Basically, there are two types of A-frame signs. Single sided and double sided. This means that you can have a message print on one side and leave the other side blank. Or have the sign printed with messages – which can be the same or different – on both sides.
Furthermore, A-frame signs are made up of two distinct parts – frames and inserts. If you are making your first signs, you order the two parts together (frame + inserts, which is where the messages you want to display will be printed). But when you want to change the text, you can have only the inserts made – and reuse the frames.
How to Build My Strategy With A-Frame Signs?
Now that you know the types, you can think of a strategy that has to do with your business. Check out the tips below.
- Single or Double?
Yes, oddly enough, it’s not always worth investing in double sided A-frames. Let’s demonstrate using a practical example: let’s say you have a restaurant and you want to use A-frame signs to advertise your special lunch menu, which is served every day from Monday to Saturday – with different options for each day, of course.
And the place where your A-frame sign sits only shows one side to the audience. That is, it is not necessary to frame the menu for each day for both sides. In this case, you can buy just one sign with the frame and another five inserts – so you change the insert daily, leaving only that day’s menu on display.
- Double Frame, Double Message
If your A-frame sign has both sides visible to passersby, you don’t necessarily need to print the same message twice. You can put a message on each. One of them may have the menu of the day and another may indicate a seasonal dish or drink, for example.
- With or Without a Date?
Another tip that can help you get the most out of your communication strategy using A-frame signs is to include dates only when absolutely necessary. That is, when you want to publicize a specific event or some special condition – it can be a themed menu, for example – that will only be available during a period of time.
If there is no need for the date, do not include it. That way, you can build your small collection of inserts and save in the long run. If you had four Christmas-themed inserts made the year before, you can use them again this year – or maybe just make one or two new ones, so you can alternate uses.
We are well aware that a clean design that at the same time attracts the pedestrian’s attention is essential. If you don’t understand a lot about design, the good news is that nowadays there are a number of companies that offer you tools to help you with this step. Rayacom, for example, has a series of templates available that can also help you build your strategy with A-frame signs.
A-Frame Signs in Vancouver
If you have read this post and have already thought of ideas to promote your business using this type of graphic material. A-frame signs start at $150 (frame + 2 inserts) – here you can quote the value according to quantity and size. Materials are ready within three business days.