We have already talked here about the most varied uses of A-frame signs, which are great graphic materials, since they are versatile and can be used for a number of purposes. With them, you can both guide your customers inside your establishment (point the direction to the toilet, for example) and attract potential customers to your store, publicize an event and so on.

But how to design an assertive and cost-effective strategy using A-frame signs? That’s exactly what we’re going to talk about today, so read on for practical tips.

A-Frame Sign: The Types

Basically, there are two types of A-frame signs. Single sided and double sided. This means that you can have a message print on one side and leave the other side blank. Or have the sign printed with messages – which can be the same or different – on both sides.

Furthermore, A-frame signs are made up of two distinct parts – frames and inserts. If you are making your first signs, you order the two parts together (frame + inserts, which is where the messages you want to display will be printed). But when you want to change the text, you can have only the inserts made – and reuse the frames.

How to Build My Strategy With A-Frame Signs?

Now that you know the types, you can think of a strategy that has to do with your business. Check out the tips below.

1. Single or Double?

Yes, oddly enough, it’s not always worth investing in double sided A-frames. Let’s demonstrate using a practical example: let’s say you have a restaurant and you want to use A-frame signs to advertise your special lunch menu, which is served every day from Monday to Saturday – with different options for each day, of course.

And the place where your A-frame sign sits only shows one side to the audience. That is, it is not necessary to frame the menu for each day for both sides. In this case, you can buy just one sign with the frame and another five inserts – so you change the insert daily, leaving only that day’s menu on display.

2. Double Frame, Double Message

If your A-frame sign has both sides visible to passersby, you don’t necessarily need to print the same message twice. You can put a message on each. One of them may have the menu of the day and another may indicate a seasonal dish or drink, for example.

3. With or Without a Date?

Another tip that can help you get the most out of your communication strategy using A-frame signs is to include dates only when absolutely necessary. That is, when you want to publicize a specific event or some special condition – it can be a themed menu, for example – that will only be available during a period of time.

If there is no need for the date, do not include it. That way, you can build your small collection of inserts and save in the long run. If you had four Christmas-themed inserts made the year before, you can use them again this year – or maybe just make one or two new ones, so you can alternate uses.

4. Design

We are well aware that a clean design that at the same time attracts the pedestrian’s attention is essential. If you don’t understand a lot about design, the good news is that nowadays there are a number of companies that offer you tools to help you with this step. Rayacom, for example, has a series of templates available that can also help you build your strategy with A-frame signs.

A-Frame Signs in Vancouver

If you have read this post and have already thought of ideas to promote your business using this type of graphic material. A-frame signs start at $150 (frame + 2 inserts) – here you can quote the value according to quantity and size. Materials are ready within three business days.

Have you ever considered using an A-frame sign to draw attention to your business? If not, that’s exactly what we’re going to talk about today – after all, this type of sign is very interesting to draw the attention of those who pass near your establishment. Basically, A-frame signs are mobile A-shaped signs that can be placed either on the sidewalk or entrance of a store or inside – it’s a simple, practical and inexpensive way to attract more potential customers.

When placed outside establishments, they are generally used to indicate directions, publicize events or even special conditions (but the possibilities are diverse, we’ll get there!). On the inside of places, they are generally used to indicate directions or pass messages.

According to data from a survey carried out by the University of San Diego, in the United States, regarding advertising with signs, the A-frame type ones are able to increase the traffic of people in about 8.3% and the revenue in 4.75% in the year.

How to Use A-frame Signs

If you have a business – especially if it’s on the street – this is a simple and very effective way to advertise. Keep reading this article for more information and tips on how to use it.

1. Sales or Special Conditions

This type of sign allows you to advertise sales and special conditions much more easily. Let’s use a restaurant as an example – you can use an A-frame to advertise a special menu of the day or the launch of a new dish.

2. Guide the Customers

Not all stores are located in a busy area or even facing the street. There are establishments that are in alleys or even on the second floor, on top of another store, for example. If your establishment fits this description, that is, it is not so obvious to passers-by, you can benefit greatly from A-frame signs. That’s because you can use them to guide the consumer to your store.

3. Encourage Impulse Purchases

That the main purpose of A-frame signs is to attract more customers we know. But beyond that, you can formulate your signs in a way that really encourages impulse buying – use them to advertise temporary promotions. That way you can even measure the effectiveness of this type of advertising.

Going back to the restaurant example, you can advertise a breakfast menu that is not on your usual menu. That way, whenever customers ask for that specific combo, you already know it was because they saw it in the ad on the street.

4. Events

If you do special events at your store, this is also an easy way to publicize them – it could be a festival or a special musical attraction, for example.

How to Make a Good A-frame Sign?

If the intention, as we have pointed out a few times throughout this article, is to attract the attention of pedestrians, always pay attention to details such as:

• Short, clear and simple text (check your spelling!);
• If you are going to promote a sale, highlight the values ​​or special conditions;
• Choose a flashy design, but avoid excessive combination of colors and different fonts;
• Use humor in your messages! This always catches the attention of potential customers.

A-frame Sign in Vancouver and Burnaby

If you read this post and felt like creating a marketing strategy for your business using A-frame signs, please contact us at Rayacom.

Through our website, you can choose the type of your A-frame (one or two inserts), the size and quantity. You can either upload your ready-made design or download one of our ready-to-customize templates. If you want something custom made, you can submit your request and we’ll help you with that job – we have an in-house design team.

See more information and contact us by clicking here.