Have you ever considered using an A-frame sign to draw attention to your business? If not, that’s exactly what we’re going to talk about today – after all, this type of sign is very interesting to draw the attention of those who pass near your establishment. Basically, A-frame signs are mobile A-shaped signs that can be placed either on the sidewalk or entrance of a store or inside – it’s a simple, practical and inexpensive way to attract more potential customers.
When placed outside establishments, they are generally used to indicate directions, publicize events or even special conditions (but the possibilities are diverse, we’ll get there!). On the inside of places, they are generally used to indicate directions or pass messages.
According to data from a survey carried out by the University of San Diego, in the United States, regarding advertising with signs, the A-frame type ones are able to increase the traffic of people in about 8.3% and the revenue in 4.75% in the year.
How to Use A-frame Signs
If you have a business – especially if it’s on the street – this is a simple and very effective way to advertise. Keep reading this article for more information and tips on how to use it.
- Sales or Special Conditions
This type of sign allows you to advertise sales and special conditions much more easily. Let’s use a restaurant as an example – you can use an A-frame to advertise a special menu of the day or the launch of a new dish.
- Guide the Customers
Not all stores are located in a busy area or even facing the street. There are establishments that are in alleys or even on the second floor, on top of another store, for example. If your establishment fits this description, that is, it is not so obvious to passers-by, you can benefit greatly from A-frame signs. That’s because you can use them to guide the consumer to your store.
- Encourage Impulse Purchases
That the main purpose of A-frame signs is to attract more customers we know. But beyond that, you can formulate your signs in a way that really encourages impulse buying – use them to advertise temporary promotions. That way you can even measure the effectiveness of this type of advertising.
Going back to the restaurant example, you can advertise a breakfast menu that is not on your usual menu. That way, whenever customers ask for that specific combo, you already know it was because they saw it in the ad on the street.
If you do special events at your store, this is also an easy way to publicize them – it could be a festival or a special musical attraction, for example.
How to Make a Good A-frame Sign?
If the intention, as we have pointed out a few times throughout this article, is to attract the attention of pedestrians, always pay attention to details such as:
- Short, clear and simple text (check your spelling!);
- If you are going to promote a sale, highlight the values or special conditions;
- Choose a flashy design, but avoid excessive combination of colors and different fonts;
- Use humor in your messages! This always catches the attention of potential customers.
A-frame Sign in Vancouver and Burnaby
If you read this post and felt like creating a marketing strategy for your business using A-frame signs, please contact us at Rayacom.
Through our website, you can choose the type of your A-frame (one or two inserts), the size and quantity. You can either upload your ready-made design or download one of our ready-to-customize templates. If you want something custom made, you can submit your request and we’ll help you with that job – we have an in-house design team.