Think about the last times you went to the supermarket or even to a store (whether physical or virtual) to make a purchase. Did you buy something just because you were attracted to the packaging? If you did, you will probably understand right away the importance of our article today. And even if you didn’t buy it, it’s quite likely that some product has caught your attention because of a personalized, different, creative and beautiful tag or packaging.
This is the first purpose of packaging: to get the attention of a potential buyer. So, if you have a brand, you already know that when done correctly and creatively, the packaging becomes responsible for selling your product. Packaging also conveys a message and makes the consumer feel in a specific way. When it comes to online shopping, personalized packaging can surprise and retain a customer.
Tips for Creating a Custom Boxes and Custom Packaging
So if you have a brand and are thinking about investing in custom packaging, you’re in the right place – today we’ll give you five tips when it comes to crafting creative and interesting boxes and tags.
- Show Your Identity
Let’s use some examples to illustrate the tips. Let’s say you have a natural cosmetics brand and the visual identity colors are lilac and light blue – use the same tones when thinking about the design of the product boxes, as well as the same fonts. This helps reinforce branding in your customer’s mind.
- Use All Available Spaces
Still using the cosmetics brand example, let’s say you are designing the packaging for your new solid shampoos, which will be cardboard boxes. The instructions for use, ingredients and other information don’t all fit in the same space? No problem, you can also use the inside of the packaging – which may seem obvious, but not everyone remembers that. This saves you from having to consider printing small flyers to send along.
The same advice goes for personalized gift boxes – you can use the inside to print tips or instructions or even a pattern that matches your brand. The outside can have your brand’s colors, while the inside is a pattern of plants used in the formulation of cosmetics, which can generate a positive surprise when the box is opened.
- Less is More
Yes, custom packaging offers a multitude of possibilities for materials, colors, and patterns. If your brand identity matches this color profusion, great! But if the style is more minimalist, don’t be afraid of simplicity – in many cases, less is more.
- Fun Mood
Does your brand have a fun and humorous identity? Then bring these concepts to the visual identity of your products. Here, we will use as an example a company that grows and sells fruits, such as strawberries and raspberries, which are sold in clear plastic boxes. Why not play with the tag that wraps the box? Using the illustration of a character eating the berries, for example – which, in this case, are the real fruits, since the box is transparent.
- Play with Formats
If the best way is to put your product in a certain type of packaging, don’t limit yourself to the basic idea. Let’s say you are launching a new line of bar soaps and the best packaging for them would be a box. However, instead of using an ordinary box, how about using a package that opens like a book, for example? The action of “turning the page” makes the packaging much more special and interesting; moreover, it makes the packaging something worth keeping and using as a decorative element.
Where to Order Custom Boxes and Custom Packaging?
Did you like the idea of personalized packaging for your brand but still don’t know how to start? Then talk to us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.