Flyers is one of the most used tools to stimulate sales of a particular product or service. The amount of flyers for printing must be based on distribution and it is necessary to use some strategies to have optimized and efficient results.
Throughout this article, we will give you some tips so that you can design your calendar and arrive at the amount that makes sense for your campaign.
When to Use Flyers Printing in Your Business?
Flyers are simple graphic materials and have a high return power. But for that to happen, it is interesting to set up a dissemination strategy and understand if they fit into it. Flyers are great ways to announce new services, store openings, supermarkets, pizzerias and any other type of commercial establishment. In general, people automatically associate flyers with something new. Therefore, this is an important tool for people to know certain products and get excited about discovering new places that have opened in the neighborhood.
Where to Deliver These Flyers?
To reach your audience, the ideal thing is that you distribute these flyers in places with high traffic of people. Choose specialized companies to distribute the flyers in places that people who might be interested in your product can be. In addition, you can leave these flyers in establishments that your audience will have access to and that are related to the product or service being advertised.
To have great results in your flyers, identifying the target audience is one of the most important activities. Identify who are the people who are interested in the promotion or service included in the flyers, in order to have greater chances of selling.
After All, What Is the Ideal Number of Flyers for Printing?
This amount will depend on the audience you want to reach, the defined strategy and, above all, the duration of the promotion included in it. Let’s think of a practical example: you opened a unit of your chain of pizzerias in a new neighborhood and you would like to publicize the opening of this new store to the neighborhood. You can offer a promotional price for a certain period to those who present the flyers when paying for pizza, for example.
In this case, create a schedule with dates, with the end date of the promotion being the end of the calendar for that specific campaign. Then decide how many days the flyers distribution will take place and where it will take place. In high-traffic places? In building entrances? If you are going to leave it at commercial establishments, find out how many people go to these places, to get a sense of the ideal amount. Also think about the flow of people that you have the capacity to serve on a daily basis, you must take into account the possibility of high demand for your product.
From there, you can get an idea – anyway, in the case of promotions or limited benefits, it’s best not to exaggerate the number of copies (since they will only be used for a specific period). For more general flyers, you can even have them printed in larger quantities to get a lower price for the whole and then structure the delivery dates over the months.
Flyers Printing in Vancouver Canada
If you already have your advertising campaign with flyers structured, talk to us at Rayacom. You’ll be glad to know Rayacom offers flyer printing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.
We work with full-colour double or single sided print materials with premium offset quality. In addition, we have a special option for those who can wait between five and ten business days for printing – it’s our wait and save flyers. In this case, you give us a little more time to print the material and we will offer you a special price. To see more details, click here.
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