Retractable Banners: Advantages and Reasons to Incorporate Them in Your Branding Strategy
If you have a brand, chances are you’re always looking for solutions to promote it – if it’s a way that’s inexpensive, has a good cost-effective ratio and is versatile, even better. If you agree with the previous sentence, we have an option to suggest: retractable banners. Yes, this type of material, in addition to bringing together all the characteristics mentioned above, is still durable, reusable and easy to use. Have you ever thought about it? If not, we are going to cover some advantages of retractable banners in this post. Keep reading to understand better.
What are retractable banners?
Also called roll-up banners, retractable banners are printed materials that you can roll up and unroll at your convenience. This type of banner also usually has a base that helps to fix the banner to the floor – so it stays taut and doesn’t need to be hung on the wall.
In addition, they are light and easy to carry. That is, it is a type of banner that you can place wherever you need it – in addition to being able to take it to special events with ease.
How Do Brands Use Retractable Banners?
We already pointed out at the beginning of this text that retractable banners are versatile, right? Because its use depends a lot on your company’s routine – but there are many possible uses, this type of material only has to add when we talk about brand awareness. Check out some suggestions below:
- Flag a Specific Product
Let’s say you own a supermarket and are working with a new brand of specialty chocolates. You can use a banner to draw attention to that specific brand, which may have been placed in a prominent place in the store, for example. So even your most distracted customers will be curious.
- In Presentations
If you represent your brand in presentations to the general public or meetings with other companies, you can use banners as a way to inform your audience of basic data, such as your company name and logo, presentation theme, etc.
- Flag Special Events
Would you like to invite your customers to a different event? A retractable banner might be a good idea. Let’s say you have a restaurant that doesn’t open on Mondays, but you’d like to test and open the doors every Monday in September – you can set up the banner during every weekend of that period to let people know that the restaurant will be open.
In the case of the event mentioned above, it takes place within the company itself. But the reasoning is also valid for external events – such as participation in a producers’ market or a fair in the sector.
- Event Sponsorship
If your brand is sponsoring an event, banners are also a good way to let the general public know. For example, if you have a health food and sports supplement store and you are going to sponsor a running event, an interesting idea is to add a banner with this information near the place where the athletes will arrive. This will reinforce your brand presence both among the athletes and among those who are there to watch the event.
I Want to Have My Banner Made!
If you are interested and would like to have a retractable banner made, contact us. Rayacom specializes in a range of printed materials and you can order your retractable banner directly through our website. The banners are printed in color, 33″x79″ and have a robust yet lightweight structure – great options to present your brand.
In addition, they are ready in up to three business days – you can either send your print-ready artwork or request a quote for material development directly with us. To request a quote, click here.
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