Custom Calendar Printing as Marketing Tools: 5 Reasons to Include Them in Your Company’s Advertising Strategy
Have you considered distributing custom printed calendars to your customers? If not, the purpose of this article is to make you think about this possibility, since this type of material is usually very useful and appreciated by the public. In addition, it is a simple way to reinforce your brand presence and stay close to your customers or even potential customers.
Desktop Calendar vs Wall Calendar
When we talk about printed calendars, we specifically talk about two types – desktop and wall calendars. This choice depends more on your preference (and who receives, of course). In general, in wall calendars (which despite the name, can also be used on the table, as if it were a planner) there is more space for images and even for the monthly calendar itself, which can be more interesting for both you and for your customers.
In both cases, the most recommended for the success of the calendar as a marketing strategy is for it to be useful. In other words, it’s no use having a printed calendar with beautiful and huge photos if the part of the calendar itself was so small that it doesn’t allow notes in the date spaces. Everything needs to be balanced – good images, logo, brand name and, of course, the calendar.
But Is It Worth Distributing Calendars?
Yea! And a lot – after all, a lot of people buy calendars. If you distribute your version to your customers, you will be remembered by the kind gesture and your brand will continue to be present in that person’s daily life throughout the year. If you still have doubts, check out some more reasons below.
- Connection With Customers
A calendar should not be a product catalog. After all, it can be much more: it’s a possibility to show a little of your brand’s personality. If you have a bookstore, you can include reading tips each month; if you have a supermarket, you can include recipes; if you have a beauty salon or cosmetics store, it might include skincare and hair care tips and so on. That is, it is a way to connect with your customer.
- Brand Reinforcement
Your intention is that whoever receives your calendar will use it throughout the year, right? Therefore, you must include and reinforce your brand’s colors, fonts and even logo. But do it subtly, so your calendar can also blend into the decor.
- Ease of Distribution
Printed calendars have the same ease of distributing flyers, for example, but they are much more robust materials, which end up drawing more attention. You can either send the calendars by direct mail or hand them out, if your company has a physical headquarters that receives customers, such as commercial and health establishments, for example.
- Great Value for Money
We know that calendars can demand more investment than flyers printing, for example. But do a quick math: if you distribute 1,000 calendars among your most loyal customers, that means that if everyone uses the material, your brand will be observed and remembered (even if unconsciously) up to 365 times a year by 1,000 people.
- Opportunity to Retain Your Customers
Let’s say that your intention is to distribute calendars only to your most loyal customers – and that you don’t just want to reinforce your brand, but to bet on loyalty. You can go ahead and offer special conditions, gifts or even coupons according to the month. If you have a pastry shop, for example, you can offer discount coupons for purchases on special dates, such as Easter or Christmas; or a gift on your brand’s anniversary – the possibilities are endless and can be adapted according to the segment.
Custom Calendar Printing in Edmonton, Calgary and Vancouver
Did you read this article and get excited about including printed calendars in your branding strategy? Then contact us at RayaCom and we can help you. In addition to providing some ready-made templates that can be customized, we also have an in-house design team for more specific requests. In addition, our delivery time is usually up to ten working days, which means that the calendars would be ready to be distributed before the end of the year. So don’t waste time and click here for more information.