Flyers, folders and pamphlets are graphic materials made to publicize a brand, event or services. They can also be for informational purposes or for offline marketing strategies. But do you know the difference between them? And how to choose the best format for your advertising strategy?

Flyers, Folders or Pamphlets?

In this article we will explain what each one is and show you how they can be used. But first, it is important to point out: a consistent marketing strategy can have more than one format of material to reach different audiences – in addition, of course, to interaction with online strategies. That is, it is interesting to know the formats precisely to understand which ones best fit which objective. Keep reading to understand better.

Pamphlet

The pamphlet appeared for the first time in the middle ages, in the 13th century to be more precise – was a kind of anonymous love poem made to circulate among people. Later, the pamphlet was intended to disseminate texts and poems that were smaller than books. Today, the pamphlet as we know serves to disseminate and spread quick information, such as store openings, promotions and information in general.

It is usually printed in A5 and A6 sizes, and on lighter (thinner) paper. Intended to be a fast-moving and low-cost material, the pamphlet is perfect for printing in large quantities. Because of this, it generally has a simpler print, in one color, for example. It is an interesting material to promote quick sales, for example, and increase the number of people in your establishment quickly.

Flyers

Flyers are very similar to pamphlets and can be seen as an evolution of them. According to the meaning of the name flyers (objects that fly) this type of material is intended to be delivered quickly and in mass. What differentiates flyers from pamphlets are the more elaborate arts, printing in more colors and heavier papers.

Not only is the design of the flyers more sophisticated, but also the colors are more striking, all designed to make an impact on who will receive the material. It’s a good format for publicizing openings (after all, the first impression matters!), specific events (a party or an exhibition, for example), although it can also be used to promote discounts.

Folder

The folder is the trio’s most sophisticated graphic material. In order to bring a richer experience in information and details, the folder has a much more refined and informative design. Although the folder is more expensive, it will generally also be printed in less quantity. In this case, there are a number of formats that can be adopted – simple, accordion, folded in two or three and others.

How to use them?

Let’s talk about a basic practical example of how it is possible to use the three types of material in a marketing strategy. Let’s say you’ve opened a pizzeria and your first goal in terms of publicity will be to publicize your establishment in the neighborhood. One idea would be to print flyers with beautiful and eye-catching photos of the pizzas (it is interesting to use images of your own products! This attracts more attention than generic photos) to communicate the opening and even some special conditions for the opening date (like a discount) .

Pamphlets can be used to communicate a promotion that can last a little longer, like a month, for example. Let’s say it’s a 10% discount for those who deliver the pamphlet at the store at the time of ordering. That way, you can negotiate better prices for printing more units. And then space out the distribution well to try to increase sales volume throughout the month.

Finally, you can have folders with the menu printed in the store – that way, those who go there can take one home to check the flavors before ordering by phone or app. In this case, don’t forget to include a QR code that takes the consumer to the online ordering platform you use. That way, you can connect the strategies – online and off-line.

Flyers and Graphic Materials in Vancouver

If you are interested in the marketing strategy involving graphic materials, please contact us at RayaCom. We work with a number of options and can help you choose the best ones for you. In addition, we also have an in-house design team that can help you with graphic questions if necessary.

Flyers is one of the most used tools to stimulate sales of a particular product or service. The amount of flyers for printing must be based on distribution and it is necessary to use some strategies to have optimized and efficient results.

Throughout this article, we will give you some tips so that you can design your calendar and arrive at the amount that makes sense for your campaign.

When to Use Flyers Printing in Your Business?

Flyers are simple graphic materials and have a high return power. But for that to happen, it is interesting to set up a dissemination strategy and understand if they fit into it. Flyers are great ways to announce new services, store openings, supermarkets, pizzerias and any other type of commercial establishment. In general, people automatically associate flyers with something new. Therefore, this is an important tool for people to know certain products and get excited about discovering new places that have opened in the neighborhood.

Where to Deliver These Flyers?

To reach your audience, the ideal thing is that you distribute these flyers in places with high traffic of people. Choose specialized companies to distribute the flyers in places that people who might be interested in your product can be. In addition, you can leave these flyers in establishments that your audience will have access to and that are related to the product or service being advertised.

To have great results in your flyers, identifying the target audience is one of the most important activities. Identify who are the people who are interested in the promotion or service included in the flyers, in order to have greater chances of selling.

After All, What Is the Ideal Number of Flyers for Printing?

This amount will depend on the audience you want to reach, the defined strategy and, above all, the duration of the promotion included in it. Let’s think of a practical example: you opened a unit of your chain of pizzerias in a new neighborhood and you would like to publicize the opening of this new store to the neighborhood. You can offer a promotional price for a certain period to those who present the flyers when paying for pizza, for example.

In this case, create a schedule with dates, with the end date of the promotion being the end of the calendar for that specific campaign. Then decide how many days the flyers distribution will take place and where it will take place. In high-traffic places? In building entrances? If you are going to leave it at commercial establishments, find out how many people go to these places, to get a sense of the ideal amount. Also think about the flow of people that you have the capacity to serve on a daily basis, you must take into account the possibility of high demand for your product.

From there, you can get an idea – anyway, in the case of promotions or limited benefits, it’s best not to exaggerate the number of copies (since they will only be used for a specific period). For more general flyers, you can even have them printed in larger quantities to get a lower price for the whole and then structure the delivery dates over the months.

Flyers Printing in Vancouver Canada

If you already have your advertising campaign with flyers structured, talk to us at Rayacom. You’ll be glad to know Rayacom offers flyer printing services in these 9 Canadian cities. Vancouver, Burnaby, Kelowna, Toronto, Hamilton, Edmonton, Calgary, Red Deer & Saskatoon.

We work with full-colour double or single sided print materials with premium offset quality. In addition, we have a special option for those who can wait between five and ten business days for printing – it’s our wait and save flyers. In this case, you give us a little more time to print the material and we will offer you a special price. To see more details, click here.

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