Small businesses often face the challenge of standing out from the competition. One way to differentiate your brand is through personalized packaging. Using custom folding cartons, you can catch customers’ attention, communicate your brand message, and make a lasting impression.

If you’re reading this, I bet you already know this – in particular, the importance of branding in getting your brand to resonate with your customer base. But you may still be at a loss as to how to come up with this type of layout—especially if you don’t already have a design team in place. If you fit this description, read on for some interesting tips. Also, if you are still not completely convinced that you need custom packaging, you can also read this post, which gives practical ideas on how to incorporate them into your marketing strategy.

Custom Folding Cartons: Practical Design Tips

Let’s say you’re launching your own brand of scented handmade candles and you’re thinking about what packaging you find interesting for your product. If you already have a visual identity for your business, separate its elements – such as fonts, colors, and logo – and read the tips below, I bet things will become clearer in your mind.

1. Choose the Right Design Elements

The design of your personalized folding cartons is crucial in communicating your brand’s message and values. When choosing design elements such as color, typography, and graphics, consider your target audience and what would resonate with them. Make sure your design is consistent with your brand’s overall look and feel and reflects your brand’s personality.

1. Add a Personal Touch

Adding a personal touch to your folding cartons can make your brand feel more relatable and memorable. This can be achieved through custom illustrations, hand-drawn lettering, or personalized messages. You can also add QR codes or NFC tags to your packaging to provide customers with additional information or incentives.

1. Use High-Quality Materials

The quality of your folding cartons can impact the perceived value of your product. Choose high-quality materials that reflect your brand’s image and values. You can also consider eco-friendly options such as recycled or biodegradable materials to appeal to customers who prioritize sustainability.

1. Optimize for Functionality

Your folding cartons should not only look good but also be functional. Consider the size and shape of your product and how it will fit in the packaging. Make sure your cartons are easy to open, close, and store, and that they provide adequate protection for your product.

1. Showcase Your Brand Story

Your personalized folding cartons can also tell the story of your brand. Use your packaging to showcase your brand’s history, mission, or unique selling points. This can help build trust with customers and differentiate your brand from competitors.

Ok, I Have a Lot of Ideas, but I Know Nothing About Design…

Don’t worry about that. If you already know how you’d like your packaging to look – which includes colors, fonts, and information to include – but don’t know exactly how to turn that idea into reality, we can help you. Get in touch with us by clicking here – we at RayaCom have an in-house design team that can help you with that.

Custom Folding Cartons

And if you not only already know exactly what you want but also already have the files, you are just a click away from your personalized packaging. In that case, click here and check our prices and delivery times – we make a series of packages, such as boxes of different sizes, sleeves, and tags.

Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

Custom Folding Cartons & Packaging

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

How to Use Custom Folding Cartons in a Marketing Strategy?

1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

2. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

3. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

4. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

5. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

6. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

7. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

8. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.

If you want your product to stand out from the competition on a shelf and really grab attention, custom packaging is the perfect option for that. We’ve even talked about this a little bit here. Creative packaging, well thought out and suitable for the product can, indeed, be a purchase argument and increase your brand awareness. More than that: the right choice can send specific messages to your customers and that’s what we want to talk about here today.

Custom Packaging – How to Get a Message Across

If you’re thinking about investing in custom packaging for your products but aren’t sure where to start or would like some ideas, keep reading. The purpose of this article is to help you think of solutions that have to do with your brand and that convey a message that matches it.

1. Creative Branding

If you have a brand whose main characteristics are creative and humorous, you can choose tags, sleeves or boxes that match that message. Use your brand colors and include a humorous message or tip, for example. If you own a clothing brand, write your washing and care advice in a humorous way – your customers are more likely to read it than they are to pay attention to those classic clothing care symbols. Important to remember that creative packaging is not just a box – so you can use a tag, for example, to get your message across.

2. Storage Box

But if your product needs boxes, you can choose the strategy of thinking about packaging made for storage. In other words, they are not just boxes for your customer to come home with the product and then discard the packaging. Let’s say you have a jewelry and accessories store – you can use custom boxes made of sturdier material, thinking that your customers can use them in the future to store earrings and rings. By having several different models made, you still bet on the collectible potential.

3. Ecologically Correct

Is your brand linked to the environment and nature preservation? So bring that to your packaging too. Swap plastic packaging for paper options – if you use recycled (and recyclable, too) paper, even better. In this way, you contribute to nature and you can also include this message as a marketing strategy on packaging.

Where to Order Custom Packaging?

The truth is, the possibilities are endless – and the most important thing is knowing that packaging communicates and can be an excellent marketing tool for your brand. So, don’t miss this opportunity!

And if you like the idea and want to invest in personalized packaging but still don’t know how to start, we can help you. Contact us at RayaCom – we work with a range of packaging, such as boxes of various types and formats, as well as tags. In addition, we also have an in-house design team that can help you with your demands if necessary. To talk to us, answer your questions and request quotes, click here.