Do you have a company that is always present in events? They can be festivals, produce markets or even special events organized by the company itself. If so, you probably already needed to have a vinyl banner installed in place, right? After all, these materials are efficient in informing and attracting customers – and, of course, they can be a great sales generator.

Generally, banners are used to promote products and services. They can be placed on the storefront or on the stand (in the case of events), it all depends on the format and the intention. In this article, we will give you tips for creating an irresistible banner for your business. And today, we’re going to talk specifically about vinyl ones.

Vinyl Banners: Step by Step

Below, we have prepared a guide that will help you plan and have your vinyl banners made. But we remind you right now that if you have any questions or need help regarding the graphic part, you can contact us directly at Rayacom – we have a design team in-house and we can help you with your demands, ok?

Moving on to the main subject, follow the steps below:

1. Less is More!

A prominent vinyl banner doesn’t have to be packed with information. The ideal is that you choose to be simple – use flashy colors, few elements and text that draws attention.

Even being in large format, the banner must have succinct information. By reducing the number of information, you can increase the size of fonts and images, attracting more eyes to what really matters.

In addition, consumers quickly pass by your store or your stand. Therefore, they look at the banner for just a few seconds – you need to minimize the amount of text to make them understand the offer, so they can enter your store to check it out.

2. Objectivity

The banner may include a sales call. In this case, it is necessary to be very clear so that the customer can understand the offer. Be direct in the text, write in a way that attracts the attention of consumers.

If you have a furniture store, for example, you can make a banner to highlight product discounts at the end of the year. An example would be: 10% discount on cash purchases! Enjoy it now!

In the example above, in addition to the sale being very clear, the use of an imperative expression can make people enter your store and check out your products.

3. Be Careful With Images

As the banner is a large format material, having an image with high resolution is very important, to ensure that the printing process does not make it look bad, with a pixelated image, for example.

If you have your own images, great! If not, a good tip is to use free image sites like Pixabay or Unsplash. In these websites, you can download images in high resolution and royalty free.

Vinyl Banners in Vancouver and Burnaby

Need vinyl banners in the Vancouver area? Then check out the Rayacom website. By clicking here, you can order your banners quickly and easily – just choose the size and quantity and send your design. Banners are ready within 3 business days.

If you don’t have a ready-made design, you can either download customizable templates from the website or order your own design from our team. We have in-house design professionals to help you with your demands. To contact us, click here.