QR codes are a type of two-dimensional barcode that can be read by a QR technology-enabled mobile device. Basically: any cell phone with a camera. And they are often used to direct people to a website or to provide additional information about a product or service. That is, anyone who scans a QR code with their cell phone camera can reach your website.
The most interesting thing is that you can use QR codes to increase the reach of your marketing campaign. It’s something simple to do and at the same time effective, since they can be placed both on product labels and used to publicize your products or company. After all, you can place the stickers in high visibility places, such as bulletin boards in buildings, stores, parks, subway and bus stations. People who see the stickers can scan them to get more information about your business or product.
QR Code Vinyl Stickers: How to Use Them
If you liked the idea but still have doubts about how to implement your strategy, take a look at the tips below, they can help you come up with creative ideas for your business.
- Place QR Code Vinyl Stickers in Strategic Locations
There are places of high flow of people that have bulletin boards at the entrance, for example – it could be a building, a shopping center or even another type of enterprise. Map out some options for places that you think might resonate with your potential audience, and inquire about permissions for posting QR code stickers.
If you want to reach a new audience, the most interesting thing might be directing people to your website or even a specific landing page that presents your brand in a clear and objective way.
- Use QR Code Vinyl Stickers to Promote Special Offers and Discounts
Another idea is to use QR codes to offer some kind of advantage to your existing customers – this is a way to build loyalty and expand your brand’s presence in the public’s daily life. In this case, you can add QR codes inside your store or even on product labels – direct people to a page where they find a coupon or special offer, for example.
- Use QR Code Vinyl Stickers to Get More Followers on Social Media
What if instead of driving people to your website or a sale, you want to increase your relevance on social media? It is also possible! In this case, the most interesting thing is to use as an appeal the fact that by following your brand’s account, your audience will stay up to date with interesting news and discounts. For the strategy to be successful, your social networks must be up to date and with information (such as a website or other form of contact) clearly visible.
But How to Generate a QR code?
There are many ways to make a QR code. You can use a QR code generator online (one example is this one), or you can use a QR code maker app. In there, you will fill in the electronic address where you want to direct the public that scans your QR Code (your website, your social media, a landing page.. You chose). Then you’ll use the QR code to print stickers or labels.
Don’t forget to pay attention to the design as well, ok? The intention is to make your audience see the QR code and want to access it.
QR Code Vinyl Stickers
And if you are looking for a place that can help you print or even create QR Code stickers or labels, please contact us. We can help you and we have an in-house design team in case you have questions in this area as well.