Promotional Flyers Printing: What It Is and How to Create Successful Ones
Promotional flyers are important tools in a marketing strategy. Whether to promote products, services or events, this material is essential to reach your customer. But do you know the power of this print, what it is and how to create flyers that guarantee the results you need? So, check out this article to learn how to craft successful material. Check it out!
What Are Publicity Flyers?
Publicity flyers is a type of promotional printed material. It is mainly used for the promotion of products and services in places with high traffic of people, such as streets, squares and the most diverse events.
The word flyers means ‘something that flies’, which brings the idea of something quickly distributed, as if passed from hand to hand. In general, flyers for publicizing a party or any other event have small dimensions, being produced in A5 and A6 format in superior weight, with mass distribution, quick reading messages and impactful images.
Why Should You Use Flyers for Marketing?
Even with the expansion of social networks, which ended up becoming advertising showcases, printed materials did not leave the scene. On the contrary, they continue to be part of companies’ marketing strategies.
That’s why promotional flyers are so used in campaigns by the most varied segments: it is a material that is able to establish greater contact with the public, since the impact is immediate. As the visual style is attractive and the messages are fast, the absorption of information is also capable of arousing curiosity.
Another advantage is that this material has a low cost, since it is usually produced in large quantities. So, if you want to reach your target audience accurately and quickly, the event, product or promotion flyers are the right piece.
How to Put Together Successful Flyers?
If you are interested in including flyers in your advertising strategy, check out the tips below to get this material right.
- Attractive Call
This will be your first (and only!) opportunity to grab the reader’s attention, so it should be a short, impactful sentence. The font should be big and you can work with some color to make it stand out even more. You can also use a subtitle to complement the call, explaining it if necessary.
- Text
The text must be concise and easy to read. The purpose of flyers is to promote what the company can offer to its potential customers, so get right to the point! In addition, it is important to give the reader enough information on how to contact the company or how to go to the event.
- Promotion/Discount
This is one of the most efficient ways to keep the reader’s interest; people love discounts and freebies. So, if you create a coupon encouraging the potential customer to get in touch, you can have even more success in the campaign.
- Image
Creating flyers that contain only text can make it look uninteresting and boring, so be sure to include an image, photo, or illustration that represents what you’re promoting. The best option is always to use your own photos, that is, that show your product or service. If this is not possible, you can use a generic one, from an image bank.
- Design
It is important to take some care in this regard, such as avoiding excess types of fonts and colors, for example, to prevent the final result from being polluted and making it difficult to read. A simple, harmonious layout that reflects your brand identity should always be your ultimate goal.
If you don’t have someone responsible for design in your company or don’t know how to get started, you can contact us at RayaCom. We have an in-house design team that can help you develop graphic materials according to what you want.
Where to Make Flyers in Vancouver, Edmonton and Calgary
We at RayaCom are specialized in graphic materials – including flyers – and we can help you if you want to invest in this strategy. As stated above, we can even help you with the design of your materials. In addition, we work with a series of modalities, such as 24-hour printing; printing with postage (you can indicate the type of audience you want to reach and we’ll make your flyers reach them); and also wait and save printing (where the delivery time varies from 5 to 10 business days, but you pay less).
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