In the world of marketing and branding, finding creative and impactful ways to connect with your audience is key. One often overlooked but highly effective tool in your arsenal is custom printed stickers. These small yet powerful pieces of marketing material can pack a punch when it comes to brand recognition, customer engagement, and spreading your message. Let’s delve into the world of custom printed stickers and discover how they can make a big difference for your business.

What are Custom Printed Stickers?

Custom printed stickers are exactly what they sound like: stickers tailored to your brand’s unique identity and message. They can be designed in various shapes, sizes, colors, and finishes to match your branding and marketing objectives. From simple logo stickers to intricate designs, the possibilities are virtually limitless.

Why Choose Custom Printed Stickers for Your Brand?

1. Brand Visibility: Stickers are versatile and can be placed on a variety of surfaces, from laptops and water bottles to car bumpers and packaging. This means your brand can be seen by a wider audience, enhancing your visibility and recognition.
2. Cost-Effective Marketing: In terms of cost per impression, stickers are an incredibly affordable marketing solution. Once you’ve printed your stickers, they can be distributed at events, in stores, or as part of promotional campaigns, making them a cost-effective way to increase brand awareness.
3. Engagement and Interaction: Stickers encourage interaction with your brand. When people receive a sticker, they’re more likely to engage with your brand by affixing it to their belongings, sharing it on social media, or displaying it proudly.
4. Creativity and Customization: Custom printed stickers allow you to unleash your creativity. You can design stickers that resonate with your target audience, whether they’re humorous, artistic, or informative. Their customization potential ensures that your brand stands out and makes a memorable impression.
5. Influence Purchasing Decisions: Stickers can influence purchasing decisions. Offering stickers with purchases or as part of loyalty programs can make customers feel valued and more likely to choose your brand over competitors.

Why Partner with Rayacom for Custom Printed Stickers?

Quality Printing: We are committed to delivering custom printed stickers of the highest quality. Our state-of-the-art printing technology ensures that your stickers are sharp, vibrant, and visually appealing.

Custom printed stickers are a versatile and impactful marketing tool that can elevate your brand’s visibility and engagement. Whether you’re looking to enhance brand recognition, engage customers, or create buzz around an event, custom printed stickers are a small investment that can yield big results. Contact Rayacom today to discuss your custom printed sticker needs and let your brand stick in the minds of your audience.

When we talk about marketing strategy and the promotion of a brand, many business owners get discouraged. Especially if the brand is still in its beginning, on a tight budget, and struggling to establish itself in the market. But the truth is that there are many simple strategies that are effective and can bring good results – and the best: that fit even the tightest budgets.

Custom Printed Stickers

Today we will talk about one of these strategies – the use of custom stickers. They help in branding and promotion. Plus, they’re simple to make – all you need is a good partner to help you with your ideas.

If you already have a specific design that you would like to turn into a sticker, you can send it directly to Rayacom for printing. And if you need help with that part, you can also talk to us – we have a design team in-house and can help you with this process.

Custom Printed Stickers: Creative Ideas

Now let’s get to the interesting part: some creative ideas that you can use in your business. Just adapt for your brand and your customers.

1. Create a scavenger hunt for your stickers: Place your stickers in strategic locations around your city or at local events and encourage people to find them. You can offer prizes or discounts to those who collect a certain number of stickers.

2. Collaborate with other businesses: Partner with other businesses in your community to create a cross-promotional campaign using stickers. Each business can create its own stickers and exchange them with one another, giving both businesses the opportunity to reach new customers.

3. Use stickers as part of a loyalty program: Offer stickers as rewards for customers who make a certain number of purchases or refer friends to your business. This can help encourage repeat business and word-of-mouth marketing.

4. Make your packaging more attractive: Add custom stickers to your product packaging to make it more visually appealing and memorable. This is especially effective if your packaging is plain or generic.

5. Create limited edition stickers: Offer limited edition stickers as part of a special promotion or event. This can create a sense of exclusivity and encourage people to act quickly to get their hands on one.

6. Use stickers as part of a social media campaign: Encourage people to take pictures with your stickers and share them on social media using a specific hashtag. This can help to create buzz and build awareness of your brand.

7. Offer stickers as a free gift with purchase: Include a custom sticker with every purchase as a way to thank customers and give them something to show off their support for your brand.

8. Use stickers as part of a guerrilla marketing campaign: Place stickers in unexpected places or on unusual objects as a way to get people talking about your brand. This can be a fun and memorable way to get your message out there.

9. Host a sticker design contest: Hold a contest for your customers to design their own custom sticker for your business. This can be a great way to engage with your audience and get some fresh, creative ideas.

10. Create a sticker swap: Host a sticker swap event where people can bring their own stickers to trade with others. This can be a fun way to build a community around your brand and expose your stickers to a new audience.

Custom Printed Stickers in the Vancouver Area

Did you read this post and have any interesting ideas on how to incorporate custom stickers into your promotion strategy? So talk to us – we at RayaCom can help you get your ideas off paper (and turn them into a sticker, of course!). Click here and check the available formats and prices.

QR codes are a type of two-dimensional barcode that can be read by a QR technology-enabled mobile device. Basically: any cell phone with a camera. And they are often used to direct people to a website or to provide additional information about a product or service. That is, anyone who scans a QR code with their cell phone camera can reach your website.

The most interesting thing is that you can use QR codes to increase the reach of your marketing campaign. It’s something simple to do and at the same time effective, since they can be placed both on product labels and used to publicize your products or company. After all, you can place the stickers in high visibility places, such as bulletin boards in buildings, stores, parks, subway and bus stations. People who see the stickers can scan them to get more information about your business or product.

QR Code Vinyl Stickers: How to Use Them

If you liked the idea but still have doubts about how to implement your strategy, take a look at the tips below, they can help you come up with creative ideas for your business.

1. Place QR Code Vinyl Stickers in Strategic Locations

There are places of high flow of people that have bulletin boards at the entrance, for example – it could be a building, a shopping center or even another type of enterprise. Map out some options for places that you think might resonate with your potential audience, and inquire about permissions for posting QR code stickers.

If you want to reach a new audience, the most interesting thing might be directing people to your website or even a specific landing page that presents your brand in a clear and objective way.

2. Use QR Code Vinyl Stickers to Promote Special Offers and Discounts

Another idea is to use QR codes to offer some kind of advantage to your existing customers – this is a way to build loyalty and expand your brand’s presence in the public’s daily life. In this case, you can add QR codes inside your store or even on product labels – direct people to a page where they find a coupon or special offer, for example.

3. Use QR Code Vinyl Stickers to Get More Followers on Social Media

What if instead of driving people to your website or a sale, you want to increase your relevance on social media? It is also possible! In this case, the most interesting thing is to use as an appeal the fact that by following your brand’s account, your audience will stay up to date with interesting news and discounts. For the strategy to be successful, your social networks must be up to date and with information (such as a website or other form of contact) clearly visible.

But How to Generate a QR code?

There are many ways to make a QR code. You can use a QR code generator online (one example is this one), or you can use a QR code maker app. In there, you will fill in the electronic address where you want to direct the public that scans your QR Code (your website, your social media, a landing page.. You chose). Then you’ll use the QR code to print stickers or labels.

Don’t forget to pay attention to the design as well, ok? The intention is to make your audience see the QR code and want to access it.

QR Code Vinyl Stickers

And if you are looking for a place that can help you print or even create QR Code stickers or labels, please contact us. We can help you and we have an in-house design team in case you have questions in this area as well.