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3 minutes read
Vinyl Banners

Vinyl Banners: The Perfect Marketing Solution for Maximum Impact

by Rayacom Print & PackagingNo Comments

In the dynamic world of marketing and advertising, grabbing attention and making a bold statement is crucial. That’s where Vinyl Banners come in—a versatile and powerful tool for promoting your brand, products, or events. Whether you’re looking to make an impact at a trade show, create buzz for a grand opening, or simply enhance your brand visibility, Vinyl Banners are a go-to choice. Let’s explore the many benefits of Vinyl Banners and how they can elevate your marketing efforts.

What are Vinyl Banners?

Vinyl Banners are large, durable, and highly customizable banners made from high-quality vinyl material. They are designed to be weather-resistant, making them suitable for both indoor and outdoor use. Vinyl Banners can be printed with vibrant graphics, bold text, and eye-catching designs to effectively convey your message and capture attention.

Why Choose Vinyl Banners for Your Marketing?

  1. High Visibility: Vinyl Banners are designed to be bold and attention-grabbing. Their large size and vibrant colors ensure that your message stands out from a distance, making them an excellent choice for both indoor and outdoor advertising. Whether it’s a storefront, trade show booth, or event venue, Vinyl Banners command attention and help your brand get noticed.
  2. Customization Options: Vinyl Banners offer endless customization possibilities. You can choose from various sizes, colors, fonts, and graphics to create a banner that aligns perfectly with your brand identity and marketing goals. Whether you need a single-sided or double-sided banner, our commercial printing services can bring your vision to life with precision and clarity.
  3. Durability: Vinyl Banners are built to withstand the elements. The vinyl material used in their construction is sturdy, weather-resistant, and long-lasting. This ensures that your banners remain intact and vibrant, even in challenging outdoor conditions. The durability of Vinyl Banners makes them a reliable investment that can be used repeatedly for different marketing campaigns and events.
  4. Versatility: Vinyl Banners are incredibly versatile and can be used for a wide range of marketing purposes. They are perfect for promoting sales, showcasing products, announcing special events, and creating brand awareness. Vinyl Banners can be displayed in various settings, such as trade shows, conferences, retail spaces, street fairs, and more. Their versatility makes them an essential marketing tool for businesses across industries.
  5. Cost-Effective Solution: Vinyl Banners offer excellent value for your marketing budget. Compared to other forms of advertising, such as TV or radio commercials, Vinyl Banners are a cost-effective solution that delivers long-lasting visibility. They provide a high return on investment, as they can be used repeatedly and are durable enough to withstand wear and tear.

Partner with Rayacom for High-Quality Vinyl Banners

At Rayacom, we specialize in delivering high-quality Vinyl Banners that make a statement. Our commercial printing expertise ensures that your banners are produced with sharp graphics, vibrant colors, and exceptional clarity. Whether you have a design ready or need assistance in creating an impactful visual, our team of professionals is here to help.

Maximize your brand’s visibility and make a lasting impression with Vinyl Banners from Rayacom. Contact us today to discuss your banner requirements, explore customization options, and discover how Vinyl Banners can take your marketing efforts to the next level.

Let your brand shine with Vinyl Banners that demand attention and leave a lasting impact on your target audience.

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3 minutes read
Teardrop Flags

Capture Attention and Soar Above the Competition with Feather Flags

by Rayacom Print & PackagingNo Comments

In the fast-paced world of marketing and advertising, it’s crucial to grab attention and stand out from the crowd. That’s where Feather Flags come in—a powerful and eye-catching tool for promoting your brand, products, or events. These versatile flags are designed to flutter in the wind, instantly capturing attention and making a lasting impression. Discover how Feather Flags can elevate your marketing efforts and help your business soar above the competition.

What are Feather Flags?

Feather Flags, also known as Feather Banners or Sail Flags, are vertical flags with a distinctive feather-like shape. They are made of lightweight and durable materials, such as polyester or nylon, and are mounted on flexible poles. The unique design of Feather Flags allows them to sway and flutter in the wind, creating dynamic movement that draws attention from every direction.

Why Choose Feather Flags for Your Marketing?

  1. Maximum Visibility: Feather Flags are designed to be tall and slender, making them highly visible even from a distance. Whether you’re promoting a sale, directing people to your booth at a trade show, or simply showcasing your brand outdoors, Feather Flags ensure that your message is seen by a wide audience. Their vertical orientation and height give them an advantage over traditional banners or signs, making them a go-to choice for outdoor advertising.
  2. Eye-Catching Designs: Feather Flags offer a large canvas for displaying your brand graphics, logo, or promotional messages. Their unique shape and movement instantly draw attention, ensuring that your message doesn’t go unnoticed. With vibrant full-color printing capabilities, you can create visually stunning designs that captivate your audience and leave a lasting impression.
  3. Versatility and Portability: Feather Flags are incredibly versatile and can be used in various settings. They are suitable for both indoor and outdoor events, such as trade shows, festivals, sporting events, storefronts, and more. Additionally, Feather Flags are lightweight, portable, and easy to assemble. They come with a compact carrying bag, allowing you to take them on the go and set them up quickly wherever you need to make an impact.
  4. Weather-Resistant and Durable: When it comes to outdoor advertising, durability is essential. Feather Flags are designed to withstand different weather conditions, including wind, rain, and sunlight. Their materials are chosen for their weather resistance, ensuring that your flags remain vibrant and intact even in challenging outdoor environments. This durability makes them a reliable and long-lasting investment for your marketing efforts.
  5. Cost-Effective Advertising: Feather Flags offer an excellent return on investment when compared to other forms of advertising. Their initial cost is relatively low, making them a cost-effective solution for businesses of all sizes. Furthermore, their reusability allows you to use them for multiple events and promotions, maximizing their value and minimizing your advertising expenses.

Partner with Rayacom for High-Quality Feather Flags

At Rayacom, we specialize in delivering high-quality Feather Flags that make a statement. Our printing expertise and attention to detail ensure that your flags are produced with precision and vibrant colors. Whether you have a design in mind or need assistance in creating a captivating graphic, our experienced team is here to help.

Stand out from the competition and elevate your marketing efforts with Feather Flags from Rayacom. Contact us today to discuss your requirements, explore customization options, and discover how Feather Flags can take your brand visibility to new heights.

Let your brand soar with Feather Flags and make a lasting impression on your target audience.

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1 minute read
Teardrop Flags, Tradeshows

Make a Statement with Custom Printed Teardrop Flags

by Rayacom Print & PackagingNo Comments
If you’re looking for an easy way to market your business at events or outdoor locations, a Teardrop Flag may be the perfect solution for you. Printed on durable outdoor fabric, these flags are weather-resistant, festive, and eye-catching.

Custom Printed Teardrop Flags

The Teardrop Flag is available in four different sizes, ranging from 7.2ft to 14.4ft in height. This makes it easy to choose the perfect size for your needs, whether you’re looking for something small and portable or something that will make a big impact at a large event.
One of the great features of the Teardrop Flag is that it can be printed on both sides, giving you the option of using the same design or two different designs. If you choose the double-sided option, you can even have different designs on each side without any interference.
The hardware for the Teardrop Flag is constructed of aviation-grade fiberglass poles, making it sturdy enough to withstand winds up to 95kph. The ground spike base that comes standard with the hardware is perfect for use in soft ground. But if you need to use your Teardrop Flag on hard surfaces, you can choose from a variety of above-ground base solutions, including a Cross Base, Base Plate, or Water Base.
Whether you’re using your Teardrop Flag at an indoor or outdoor event, it’s easy to transport and store. A polyester carrying bag is included with the hardware, making it effortless to pack up and take with you wherever you go.

Custom Designs: Teardrop Flags Can Be Printed on Both Sides

If you have your own design for your Teardrop Flag, great! But if you need help creating a custom look, our in-house design team is available to assist you. They can help you choose the right colors, fonts, and graphics to make your Teardrop Flag stand out and get noticed.

In summary, the Teardrop Flag is a durable and versatile marketing tool that can help you get your message out to potential customers. Whether you’re using it at a trade show, outdoor event, or retail location, it’s a fun and festive way to grab attention and promote your business.

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1 minute read
Elite Fabric Popup Display, Tradeshows

Elite Fabric Popup Displays: An Easy and Convenient Way to Create Eye-Catching Backdrops

by Rayacom Print & PackagingNo Comments

Trade shows and events are crucial opportunities for businesses to showcase their products and services to potential customers. But with so many vendors vying for attention, it’s essential to make a lasting impression. One of the quickest and easiest ways to do that is by using Elite Fabric Popup Displays.

Elite Fabric Popup Displays For Tradeshows

Elite Fabric Popup Displays are trade show displays that feature a pop-up aluminum frame with a fabric graphic stretched over it. The wrinkle-resistant polyester fabric graphics are printed using dye-sublimation for vibrant, long-lasting color. And because the frame is customizable in size and shape, the graphics can be changed for different events.

These displays come in two configurations: the Elite Fabric Popup Straight and the Elite Fabric Popup Curved. The Elite Fabric Popup Straight is available in two sizes, ranging from 8ft to 10ft, and can be printed double-sided. The Elite Fabric Popup Curved is available in two sizes, 8ft and 10ft wide, and has a unique curved design that adds depth and dimension to your display.

Elite Fabric Popup Displays come with a soft carrying case, with the option to upgrade to a hard carrying case for extra protection during transport. And for even more convenience, the Elite Fabric Popup Displays can be transformed into a podium with a custom graphic case wrap.

Setting up the Elite Fabric Popup Display is quick and easy, taking only seconds to install the print on the hardware. The aluminum connectors hook together to form the stable structure of the Popup, and an optional Popup Light can be added to the frame on the Elite Fabric Popup models for extra illumination.

Get Your Elite Fabric Popup Display Printed For Your Next Tradeshow Event

In conclusion, Elite Fabric Popup Displays are an excellent investment for businesses looking to create eye-catching backdrops for retail, shopping centers, or exhibition displays. With wrinkle-resistant polyester, multiple sizes, full-color single-sided print, and a soft carrying case (with wheels), the Elite Fabric Popup Displays are a convenient and versatile way to showcase products or services at trade shows and events.

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2 minutes read
Elite Fabric Popup Display, Tradeshows

Make Your Tradeshow Stand Out with Aluminum Snap Frames, Lite Banner Stands, and Elite Fabric Popup Displays

by Rayacom Print & PackagingNo Comments
Tradeshows are an excellent opportunity for businesses to showcase their products and services to a wide audience. One key aspect of a successful tradeshow display is the use of high-quality banners and displays that effectively communicate your brand and capture the attention of attendees. In this blog post, we will explore three popular options for tradeshow displays: Aluminum Snap Frames, Lite Banner Stands, and Elite Fabric Popup Displays, and how they can help your tradeshow booth stand out from the competition.

Aluminum Snap Frames: Sleek, and Easy to Use

Aluminum Snap Frames are a popular choice for tradeshow displays due to their sleek and professional appearance. These frames are made from high-quality aluminum, which gives them durability and stability, making them perfect for long-term use. The snap frame design allows for easy installation and swapping out of graphics, making it simple to update your message or promotions during the event.

Lite Banner Stands: Portable, Lightweight, and Budget-Friendly

Lite Banner Stands are a popular choice for tradeshow displays due to their portability, lightweight design, and budget-friendly pricing. These banner stands are typically made from lightweight aluminum, making them easy to transport and set up.
One of the key advantages of Lite Banner Stands is their affordability, making them an excellent choice for small businesses or those on a budget. Despite their affordable price point, Lite Banner Stands are still durable and stable, ensuring that your graphics will be displayed effectively at your tradeshow booth. They are also easy to customize with your own graphics or branding, allowing you to create a unique and eye-catching display that represents your brand.

Elite Fabric Popup Displays: High-Impact, Portable, and Easy to Assemble

Elite Fabric Popup Displays are a popular choice for tradeshow displays due to their high-impact visuals, portability, and ease of assembly. These displays consist of a lightweight aluminum frame that is covered with a stretch fabric graphic, creating a seamless and visually stunning display. The fabric graphics can be easily changed, allowing you to update your message or graphics for different events or promotions.
One of the main advantages of Elite Fabric Popup Displays is their high-impact visuals. The stretch fabric graphic provides a large and uninterrupted display area, creating a bold and attention-grabbing presence at your tradeshow booth.
In addition to their visual impact, Elite Fabric Popup Displays are also highly portable and easy to assemble. The lightweight aluminum frame can be quickly assembled without the need for any tools, making setup and teardown a breeze. The displays also come with a carrying case, making it easy to transport them to and from tradeshows or events.

Contact Rayacom Today For All Your Tradeshow Printing & Displays

When it comes to tradeshows, having high-quality banners and displays can make a significant difference in capturing the attention of attendees and effectively showcasing your brand.

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3 minutes read
Door Hangers, Marketing Materials

Door Hangers: 5 Tips to Avoid Common Mistakes in your Marketing Strategy

by Rayacom Print & PackagingNo Comments

Door hangers are an affordable and effective way to promote your business, especially for local companies – if you lost our last post on this subject, you can read it by clicking here. With a door hanger, you can directly target potential customers in their own neighborhoods. However, while door-hanger marketing is a popular advertising strategy, there are some common mistakes you need to avoid to ensure your campaign is successful. In this article, we will provide you with tips on how to avoid these mistakes and make the most out of your campaign.

Door Hangers: What to Avoid

If you are considering including this type of material in your strategy, keep an eye on the following items – not paying attention to this type of thing or even choosing the wrong printing company for this project can make you lose money.

 

  1. Using Low-Quality Paper

Your door hanger is an extension of your brand, and as such, you need to make sure that it looks professional and high-quality. Avoid using low-quality paper, as it will make your door hanger appear cheap and unprofessional. Opt for a thicker paper stock, such as 14 pt or 16 pt, as it will give your door hanger a more substantial feel and make it stand out from other advertisements.

 

  1. Crowding Your Design

While it may be tempting to include as much information as possible on your door hanger, it’s essential to avoid crowding your design. Crowded designs can be overwhelming and difficult to read, turning potential customers off. Instead, keep your design simple and easy to read. Highlight your key message and include your contact information and a call to action. This will make it easy for potential customers to get in touch with you and learn more about your business.

 

  1. Ignoring Your Target Audience

One of the most common mistakes businesses make when creating a door hanger campaign is failing to consider their target audience. Make sure that your design and message are tailored to your target demographic. For example, if you are targeting families with children, consider including a kid-friendly message or design element. This will help your door hanger resonate with your target audience and increase your chances of success.

 

  1.  Using Generic Templates

While there are many pre-made door hanger templates available, using a generic template can make your door hanger look unoriginal and unmemorable. Instead, opt for a custom design that incorporates your brand’s colors, fonts, and message. This will help your door hanger stand out and make a lasting impression on potential customers.

 

If already know this but have no idea where to start, please talk to us! At RayaCom, we have an in-house design team that is always ready to help you out with your needs.

 

  1. Forgetting Your Call-to-Action

A call-to-action is a crucial element of any advertising campaign, including door hangers. Make sure that your door hanger includes a clear call-to-action that encourages potential customers to take action. This could be as simple as asking them to visit your website, call your business, or visit your store.

Door Hangers Printing

Door-hanger marketing can be an effective way to promote your business and reach potential customers in your local area. At RayaCom, we offer high-quality door hanger (and many other types of material) printing services that can help you create a successful marketing campaign. Contact us today to learn more about how we can help you achieve your marketing goals.

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3 minutes read
Corrugated Boxes, Custom Packaging

Custom Folding Cartons: How to Use Them to Make Your Brand Stand Out

by Rayacom Print & PackagingNo Comments

Small businesses often face the challenge of standing out from the competition. One way to differentiate your brand is through personalized packaging. Using custom folding cartons, you can catch customers’ attention, communicate your brand message, and make a lasting impression.

 

If you’re reading this, I bet you already know this – in particular, the importance of branding in getting your brand to resonate with your customer base. But you may still be at a loss as to how to come up with this type of layout—especially if you don’t already have a design team in place. If you fit this description, read on for some interesting tips. Also, if you are still not completely convinced that you need custom packaging, you can also read this post, which gives practical ideas on how to incorporate them into your marketing strategy.

 

Custom Folding Cartons: Practical Design Tips

Let’s say you’re launching your own brand of scented handmade candles and you’re thinking about what packaging you find interesting for your product. If you already have a visual identity for your business, separate its elements – such as fonts, colors, and logo – and read the tips below, I bet things will become clearer in your mind.

 

  1. Choose the Right Design Elements

The design of your personalized folding cartons is crucial in communicating your brand’s message and values. When choosing design elements such as color, typography, and graphics, consider your target audience and what would resonate with them. Make sure your design is consistent with your brand’s overall look and feel and reflects your brand’s personality.

 

  1. Add a Personal Touch

Adding a personal touch to your folding cartons can make your brand feel more relatable and memorable. This can be achieved through custom illustrations, hand-drawn lettering, or personalized messages. You can also add QR codes or NFC tags to your packaging to provide customers with additional information or incentives.

 

  1. Use High-Quality Materials

The quality of your folding cartons can impact the perceived value of your product. Choose high-quality materials that reflect your brand’s image and values. You can also consider eco-friendly options such as recycled or biodegradable materials to appeal to customers who prioritize sustainability.

 

  1. Optimize for Functionality

Your folding cartons should not only look good but also be functional. Consider the size and shape of your product and how it will fit in the packaging. Make sure your cartons are easy to open, close, and store, and that they provide adequate protection for your product.

 

  1. Showcase Your Brand Story

Your personalized folding cartons can also tell the story of your brand. Use your packaging to showcase your brand’s history, mission, or unique selling points. This can help build trust with customers and differentiate your brand from competitors.

Ok, I Have a Lot of Ideas, but I Know Nothing About Design…

Don’t worry about that. If you already know how you’d like your packaging to look – which includes colors, fonts, and information to include – but don’t know exactly how to turn that idea into reality, we can help you. Get in touch with us by clicking here – we at RayaCom have an in-house design team that can help you with that.

Custom Folding Cartons

And if you not only already know exactly what you want but also already have the files, you are just a click away from your personalized packaging. In that case, click here and check our prices and delivery times – we make a series of packages, such as boxes of different sizes, sleeves, and tags.

 

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3 minutes read
Marketing Materials, Presentation Folders

Presentation Folders: How to Use Them to Convey a serious and Trustworthy Image for my company?

by Rayacom Print & PackagingNo Comments

Presentation folders are folders used to hold and organize printed materials, such as brochures, flyers, business cards, and other promotional materials. They are commonly used by businesses and organizations to present their information in a professional and organized manner.

 

Also, they are a great way for businesses to make a good first impression and leave a lasting impression on potential clients and customers. They help to showcase a professional image and give a polished look to marketing materials.

 

If you work directly with the public in areas such as education, healthcare, real estate, or law firms, or even make frequent presentations for other companies – which is quite common in areas such as marketing, government agencies, and others, you might want to have a personalized presentation folder to offer to customers or partners.

 

And it is worth remembering that this type of material not only helps to convey a positive image to the recipient but also helps to make life easier for the person in question and reinforces your brand presence. What to take into account, then, when creating your own presentation folders? That’s exactly what we’ll cover in this post, keep reading to understand better.

How to Design a Presentation Folder?

First things first – let’s start with the design and printing. Pay attention to these items in particular:

 

  1. Quality printing: Invest in high-quality printing for your presentation folders. This will help to make a professional first impression and give a polished look to your materials. Using a professional printing company to ensure the best results is THE way to go!

 

  1. Simple and clean design: Avoid using too many colors or graphics, as this can be distracting. Focus on your company logo, name, and tagline to convey a serious and trustworthy image.

 

  1. Consistent branding: Make sure your presentation folders are consistent with your overall branding and marketing materials. Use the same colors, fonts, and logos on your website and other marketing materials to create a consistent look and feel.

 

  1. Include important information: Make sure your presentation folders include important information about your company, such as contact information, services offered, and a brief description of your business. This will help to give potential customers a better understanding of what you do and how you can help them.

 

Also, remember to be concerned about what goes inside those presentation folders. Let’s say you run a children’s art and music school and you get lots of visits from parents who are considering enrolling their kids in the classes you offer. And you, precisely for this reason, would like to have personalized presentation folders to include the school’s brochure or printed material with timetables and prices.

 

You can do this simply, just a printed sheet with the information. But if you really care about your branding, you can use personalized paper with your logo or, in this case, some musical or artistic element present in your brand. It’s those little details that help your brand and business stand out from the crowd.

 

Presentation Folders Printing!

If you’ve read this article and come to the conclusion that presentation folders would be great for your business, we can help. RayaCom specializes in printed materials in the Vancouver area and we can help you create presentation folders that help to convey a professional image and build trust with potential customers.

 

You can place your order directly on our website and receive your folders in up to 10 business days. And if you need help with the design, we also can give you a hand. We have an in-house design team that can create the folders for you. If that’s your case, please contact us with your demand and ask for a free quote.

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3 minutes read
Door Hangers, Marketing Materials

Door Hangers: 5 Ways You Can Use Them to Promote Your Brand, Products, or Services

by Rayacom Print & PackagingNo Comments

Door hangers are small pieces of card or paper, often with a perforated tab, that are hung on a door handle. They are commonly used as promotional tools for businesses and organizations, as they are an easy and cost-effective way to reach potential customers. Door hangers typically include information about a product or service, a promotional offer, or an event. They can be hung on doors in a specific neighborhood or area, allowing the business to target a specific audience and reach potential customers with their message.

 

And if you’re here because you’re looking for effective ways to get your brand out to more people, that’s what we’re going to show you today – how to use door hangers as a marketing tool to promote your products.

How Can Door Hangers be Used for Marketing?

Check out some tips below that may have to do with your brand awareness strategy.

 

  1. Direct advertising. Place your company’s name, logo, and information about your products or services on door hangers and leave them on doors in the area where you want to reach potential customers. This method is particularly effective for businesses that offer services in specific neighborhoods or even if your company is new and you want to let people know you’re open for business.

 

  1. Coupons and special offers. Offer discounts, coupons, or special promotions through door hangers. This can encourage people to try out your business and could lead to repeat customers.

 

  1. Event promotion. Use door hangers to promote events or special deals related to your business. For example, you can advertise a sale, a new product launch, or a charity event.

 

  1. Surveys and feedback. Use door hangers as a way to gather feedback and information from potential customers. Ask questions about your products, services, or even your advertising efforts, and include a space for comments. You can do this by adding a QR code that takes your potential customers to a form – and you can offer some kind of reward for those who respond.

 

  1. Product samples. Offer product samples through door hangers, particularly for food and beauty products. This allows people to try out your products without having to make a purchase and can result in repeat customers if they like what they try.

 

What Types of Businesses Can Benefit From Door Hangers?

If you liked the examples above but still don’t know if the door hangers strategy is right for your business, let’s give you some concrete examples. Bearing in mind, of course, that these suggestions are for inspiration only – with a little creativity, they can be adapted for a number of segments.

 

For starters, a local restaurant could use door hangers to promote its menu, new dishes, and special deals. They could hang door hangers on doors in the surrounding neighborhood, offering a discount on take-out orders or a coupon for a free dessert with a meal.

 

Other areas that have everything to do with this strategy are cleaning services or even home improvement. They could use door hangers to advertise their services in residential neighborhoods. The door hanger could include information about their services, pricing, and a special offer for first-time customers.

 

The same goes for spas and salons, pet shops, grocery stores… Basically, any business that wants to impact a specific neighborhood. In each of these examples, the door hanger should include clear, concise information about the product or service being promoted, along with an attractive design and a call to action. The door hanger should also include a contact method, such as a phone number or website so that interested customers can easily get in touch.

Door Hanger Printing in the Vancouver Area

Please contact us if you like the idea and would like to test the strategy – especially in the Vancouver area. To make 250 units of door hangers with one side printed, the cost is $171 and delivery takes up to five working days. If you have any questions or suggestions, please contact us so we can help you.

 

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3 minutes read
Corrugated Boxes, Custom Packaging

8 Ideas on How to Use Custom Folding Cartons as a Part of Your Marketing Strategy

by Rayacom Print & PackagingNo Comments

Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

 

Custom Folding Cartons & Packaging

 

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

 

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

 

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

 

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

 

How to Use Custom Folding Cartons in a Marketing Strategy?

  1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

 

  1. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

 

  1. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

 

  1. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

 

  1. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

 

  1. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

 

  1. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

 

  1. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

 

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.