When we talk about marketing strategy and the promotion of a brand, many business owners get discouraged. Especially if the brand is still in its beginning, on a tight budget, and struggling to establish itself in the market. But the truth is that there are many simple strategies that are effective and can bring good results – and the best: that fit even the tightest budgets.

Custom Printed Stickers

Today we will talk about one of these strategies – the use of custom stickers. They help in branding and promotion. Plus, they’re simple to make – all you need is a good partner to help you with your ideas.

If you already have a specific design that you would like to turn into a sticker, you can send it directly to Rayacom for printing. And if you need help with that part, you can also talk to us – we have a design team in-house and can help you with this process.

Custom Printed Stickers: Creative Ideas

Now let’s get to the interesting part: some creative ideas that you can use in your business. Just adapt for your brand and your customers.

1. Create a scavenger hunt for your stickers: Place your stickers in strategic locations around your city or at local events and encourage people to find them. You can offer prizes or discounts to those who collect a certain number of stickers.

2. Collaborate with other businesses: Partner with other businesses in your community to create a cross-promotional campaign using stickers. Each business can create its own stickers and exchange them with one another, giving both businesses the opportunity to reach new customers.

3. Use stickers as part of a loyalty program: Offer stickers as rewards for customers who make a certain number of purchases or refer friends to your business. This can help encourage repeat business and word-of-mouth marketing.

4. Make your packaging more attractive: Add custom stickers to your product packaging to make it more visually appealing and memorable. This is especially effective if your packaging is plain or generic.

5. Create limited edition stickers: Offer limited edition stickers as part of a special promotion or event. This can create a sense of exclusivity and encourage people to act quickly to get their hands on one.

6. Use stickers as part of a social media campaign: Encourage people to take pictures with your stickers and share them on social media using a specific hashtag. This can help to create buzz and build awareness of your brand.

7. Offer stickers as a free gift with purchase: Include a custom sticker with every purchase as a way to thank customers and give them something to show off their support for your brand.

8. Use stickers as part of a guerrilla marketing campaign: Place stickers in unexpected places or on unusual objects as a way to get people talking about your brand. This can be a fun and memorable way to get your message out there.

9. Host a sticker design contest: Hold a contest for your customers to design their own custom sticker for your business. This can be a great way to engage with your audience and get some fresh, creative ideas.

10. Create a sticker swap: Host a sticker swap event where people can bring their own stickers to trade with others. This can be a fun way to build a community around your brand and expose your stickers to a new audience.

Custom Printed Stickers in the Vancouver Area

Did you read this post and have any interesting ideas on how to incorporate custom stickers into your promotion strategy? So talk to us – we at RayaCom can help you get your ideas off paper (and turn them into a sticker, of course!). Click here and check the available formats and prices.