In today’s world, the vast majority of business owners already understand the importance of investing in advertising. But while many of them are directing their entire budget to online options, today we want to address a type of advertising that can have a much higher ROI (return over investment) and that can work super well for your business. Yes, we are talking about vinyl banners.

They are good value for money, durable and not expensive. And most importantly, they can make your company stand out and be known in the offline world. In an increasingly connected world, where many companies fight for the attention of online customers (and don’t always get it), you can get your brand remembered just by using banners. Have you ever thought about it?

If not, in today’s post we will cover some advantages of this type of strategy.

But How do I Order Some Printed Vinyl Banners?

Before moving on to the advantages, it is important to remember that having vinyl banners made is simple and quick. If you are in the Vancouver area, you can do this directly on the Rayacom website. By clicking here, you can order your vinyl banners easily – just choose the size and quantity and send your design. Vinyl banners are ready within 3 business days.

And the most interesting thing is that if you don’t have a ready-made design, you can either download customizable templates from the website or order your own design from the Rayacom team. We have in-house design professionals to help you with your demands. To contact us, click here.

Do Vinyl Banners Help Build Brand Awareness?

Yes! Check below some arguments that corroborate what we are addressing in this post.

1. They Are the Most Versatile Poster Boys

Your vinyl banners will basically act as poster boys. The more people see your brand, your visual identity, your colors and your message, the more they will remember it. And the good thing is, this is easy to do using banners – they can be displayed almost anywhere. In buildings, fairs, events, trade shows, farmers markets… The possibilities are endless.

2. Offer Good ROI

We have already mentioned ROI at the beginning of this text, but it is necessary to emphasize this point. After all, it’s not enough for a form of advertising to be low-cost – if it doesn’t have any return in sales or new customers, it will still cost a lot. And according to a survey by Ketchum Global Research, six out of 10 Americans have walked into a store because they saw something interesting in a banner. In other words, this already indicates that the possibilities of new customers are high.

3. They Are Customizable

Vinyl banners are fully customizable. That means you can choose the size, colors, images, fonts and messages you want. This means that you can use your creativity and good humor to be able to talk to your client. Here, we have already given some tips in this regard.

Vinyl Banner Printing in Vancouver

And if you are convinced to bet on banners to promote your company, click here to read more about the subject and, who knows, have some pieces made. Good Business!

Do you have a company that is always present in events? They can be festivals, produce markets or even special events organized by the company itself. If so, you probably already needed to have a vinyl banner installed in place, right? After all, these materials are efficient in informing and attracting customers – and, of course, they can be a great sales generator.

Generally, banners are used to promote products and services. They can be placed on the storefront or on the stand (in the case of events), it all depends on the format and the intention. In this article, we will give you tips for creating an irresistible banner for your business. And today, we’re going to talk specifically about vinyl ones.

Vinyl Banners: Step by Step

Below, we have prepared a guide that will help you plan and have your vinyl banners made. But we remind you right now that if you have any questions or need help regarding the graphic part, you can contact us directly at Rayacom – we have a design team in-house and we can help you with your demands, ok?

Moving on to the main subject, follow the steps below:

1. Less is More!

A prominent vinyl banner doesn’t have to be packed with information. The ideal is that you choose to be simple – use flashy colors, few elements and text that draws attention.

Even being in large format, the banner must have succinct information. By reducing the number of information, you can increase the size of fonts and images, attracting more eyes to what really matters.

In addition, consumers quickly pass by your store or your stand. Therefore, they look at the banner for just a few seconds – you need to minimize the amount of text to make them understand the offer, so they can enter your store to check it out.

2. Objectivity

The banner may include a sales call. In this case, it is necessary to be very clear so that the customer can understand the offer. Be direct in the text, write in a way that attracts the attention of consumers.

If you have a furniture store, for example, you can make a banner to highlight product discounts at the end of the year. An example would be: 10% discount on cash purchases! Enjoy it now!

In the example above, in addition to the sale being very clear, the use of an imperative expression can make people enter your store and check out your products.

3. Be Careful With Images

As the banner is a large format material, having an image with high resolution is very important, to ensure that the printing process does not make it look bad, with a pixelated image, for example.

If you have your own images, great! If not, a good tip is to use free image sites like Pixabay or Unsplash. In these websites, you can download images in high resolution and royalty free.

Vinyl Banners in Vancouver and Burnaby

Need vinyl banners in the Vancouver area? Then check out the Rayacom website. By clicking here, you can order your banners quickly and easily – just choose the size and quantity and send your design. Banners are ready within 3 business days.

If you don’t have a ready-made design, you can either download customizable templates from the website or order your own design from our team. We have in-house design professionals to help you with your demands. To contact us, click here.