Packaging is often the first point of contact between a customer and a product, so it can make a strong first impression. And custom folding cartons allow businesses to create packaging that is visually appealing and reflects the brand’s values and personality.

Custom Folding Cartons & Packaging

Also, custom cartons can help to differentiate a business’s products from competitors. By consistently using the same packaging design across all products, businesses can create a cohesive brand image and make it easier for customers to identify and remember their products.

That’s exactly what we are going to talk about today. So if you want to know why this is a good idea or if you need suggestions on how to use this type of packaging, keep reading! You can adapt these ideas for your business and use what makes sense to you.

Why Use Custom Folding Cartons?

Custom folding cartons can be customized to fit the specific needs and requirements of a product. This includes custom sizing, shapes, and designs to ensure the carton fits the product perfectly.

Also, as we said before, they can be used to effectively promote and establish a brand’s image. They can be printed with the company’s logo, colors, and other branding elements to make the product stand out on the shelf.

How to Use Custom Folding Cartons in a Marketing Strategy?

1. Use the cartons to create packaging that is visually appealing and stands out on store shelves. This can help grab the attention of potential customers and make your product more attractive compared to competitors.

2. Custom shapes: You can create custom folding cartons in unique shapes that match the product, such as a hexagonal box for a honey jar or a box shaped like a wine bottle for a wine gift set.

3. Include marketing materials or promotional items inside the cartons. For example, you could include coupons, flyers, or samples of other products in the packaging.

4. Utilize the design and branding of the cartons to communicate the values and personality of your company. By creating a cohesive brand image through the packaging, you can strengthen your brand identity and make a lasting impression on customers.

5. Use the cartons as part of a larger marketing campaign. For example, you could design a special limited edition packaging for a product launch, or create a unique packaging design for a holiday promotion.

6. Utilize social media and other digital channels to showcase the packaging and highlight its unique features. This can help create buzz and build anticipation for your product.

7. Window boxes: Custom folding cartons with a clear window can allow customers to see the product inside, which can be a great selling point.

8. Interactive designs: Custom folding cartons with interactive elements, such as pop-ups, pull-outs, or die-cuts, can make the packaging experience more fun and engaging for customers.

Custom Folding Cartons in the Vancouver Area

If you’ve read this article and are full of new ideas, RayaCom can help you. We can create a unique design for your folding cartons that will make them stand out from the rest. You can talk to us and ask for a free quote by clicking here.