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3 Ways to Create A Cohesive Strategy with Print & Digital

Marketing

Print and digital marketing aren’t as separate as you think. They are two sides to the same coin and both are necessary to achieve successful marketing. When you integrate the two, you extend your reach and build deeper engagement for your target audience. Here are three ways you can tie your print and digital marketing together.

QR Codes

QR codes are scannable barcodes that will direct users to your site or landing page. Adding QR codes to your print ads is an easy way to give your users direct, immediate access to your site. You can use QR codes to give your target audience further details that won’t fit in your print ad. QR codes can be scaled to size, so they can be used on various size print ads from newspapers to billboards.

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Augmented Reality

Augmented Reality apps like QR codes let users scan images with their cell phones and interact with your print material. You can use AR apps on business cards, flyers, packaging, and more. Once users scan the target image, they are taken to wherever you want them to be. You have a fully captive audience. They can watch videos, get further info, or virtually “try out” the product. Augmented reality lets you have the best of both worlds.

Personalization

Print is often overlooked in favor of digital marketing, but print is a vital part of your marketing strategy. For example, once you identify users who are engaged but in need of an extra nudge, you can send out a personalized direct mailer with a special offer. As we become more and more immersed in the digital world, an old-school letter can help you stand out from the competition.

We like to think of marketing as a flywheel. Each aspect of the marketing influencing and pushing customers towards the next touchpoint until the customer is ready to make a purchasing decision. There a tons of creative ways to tie all the different marketing touchpoints together. Whether it be from print to digital, print to SMS, or print to email, with the right amount of creativity you and your team can execute on some pretty amazing campaigns.